Basis® is a global automation software provider for enterprise marketers, streamlining operations and consolidating tools and systems.
Chicago, IL
Joined August 2009
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Basis retweeted
#Misinformation is a major problem online and social media is a megaphone for it. #SocialMedia presents #advertisers with great value but this is one of the big drawbacks. An issue that simply can’t be ignored as much as we want to. @basisglobaltech basis.com/blog/what-can-adve…
Basis retweeted
At Basis Technologies, which ranks sixth among mid-size employers on the Tribune’s list of Top Workplaces, a 'people-centric' culture is key. @basisglobaltech chicagotribune.com/2024/11/1…
Basis retweeted
El futuro del #DOOH se debate hoy con @GroovinAds, @BasisGlobalTech y @Boletia 🤯 Claves para superar barreras técnicas y abrazar la innovación @ publicidad exterior digital 🚀
#OOH #Digitalización #Data #Atribución #ADWEEK2024 #LATAM #AdWeekLATAM
Basis retweeted
Connecting with top agency leaders and strategists! From our SVP Kristie MacDonald at #StratFest with @4As to insights at @basisglobaltech’s Agency Leadership Summit, we’re shaping strategies for a future focused on multicultural investment and growth audiences. 🚀📸
Basis retweeted
🌐 El futuro del DOOH está aquí.
Este panel presentado por ejecutivos de @GroovinAds, @Boletia y @basisglobaltech será el punto de encuentro para explorar cómo tecnologías avanzadas están transformando el DOOH en el entretenimiento.
bit.ly/4e3fhZK #AWLATAM24
Basis retweeted
Welcome to next Golden Age of advertising! @basisglobaltech rolls out a delightful campaign for their automation system.
buff.ly/3ZWl8gg
#newcampaign #advertising #goldenage
Basis retweeted
What. A. Night. What a first day of @advertisingweek (although by 1030 pm I was asking everyone how their week has been). Thank you @AdtechGod @marketecturetv @aripap MadTech @aperiamventures @basisglobaltech @JeremyBloomHere 🙌🏻
Basis retweeted
🎉 Return to the Golden Era of Madison Ave 🎉
MadTech, Aperiam, and Marketecture Media are ready. Are you?
After countless hours of preparation and with nearly a thousand people wanting to attend, we are thrilled to bring you what promises to be the best event of 2024.
A heartfelt thank you to our 13 incredible sponsors, dedicated planning teams, the Virgin Hotel staff, and everyone else who made this possible.
✨ VIP Sponsor:
🌟 @basisglobaltech 🌟
✨ Platinum Sponsors:
🌟 @magnite – Cocktail Sponsor
🌟 @LiveIntent – Entertainment Sponsor
🌟 @TransUnion – Blowout Bar Sponsor
🌟 @InMobi – Blowout Bar Sponsor
🌟 @ZetaGlobal Global – Blowout Bar Sponsor
🌟 @Fluency_Inc - Advertising Automation Platform – DJ Sponsor
🌟 @AdRoll – Hors D’oeuvre
Sponsor
✨ Premier Sponsors:
⭐ @SecureWithHUMAN
⭐ @Comscore
⭐ @FanServ
⭐ @BidSwitch
⭐ Protected by @TeamMediaocean
Check your inbox/spam folders for the official invite and RSVP link. Search for “Return to the Golden Era of Madison Ave”
#MadisonAveReturns #AdTechGod #GoldenEraEvent
Basis retweeted
We’re only a week away from the next Basis Oasis at #AWNEWYORK24! I’m so excited to be joining the rest of our Basis team in the Big Apple to connect with other industry leaders. We’ve got a fully packed week! @basisglobaltech
#BasisOasis #NewYork #AdWeekNY
Basis retweeted
Next week, we’re thrilled to be heading to #AWNEWYORK24 and bringing the Basis Oasis with us! 🗽🌴
We have an entire week planned with good drinks, good food, and good conversation. I’m excited to make my way to NYC next week and I hope to see you there! @basisglobaltech #NYC
Basis retweeted
This week Basis is in Miami for the Digiday Publishing Summit! If you’ll be off to Miami this week, make sure you connect with @basisglobaltech! bit.ly/3MMyK5M
#Miami #Publishers #AdIndustry
Basis retweeted
The @basisglobaltech AdTech Academy is an unrivaled resource for advertisers and brands. The course covers fundamentals and practices that are must-haves in today’s ad landscape. This is the kind of knowledge you just can’t pass up! ➡️ ow.ly/sIwB50T50ku
Basis retweeted
Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging? | @AdExchanger Data-Driven Column by @basisglobaltech today! adexchanger.com/data-driven-…
Basis retweeted
Shawn is absolutely right. Cookies for a long time have been abused and have been used as a “surveillance mechanism for all internet users.” Now that cookies will be sticking around, that doesn’t give us the go-ahead to continue like it’s business as usual. @basisglobaltech
Basis retweeted
@basisglobaltech Integrates with @adfontesmedia & @Cuebiq to Strengthen Ad Rank
martech360.com/marketing-aut…
#AdFontes #BasisTech #Cuebiq #martech360 #news #ProgrammaticAds
Basis retweeted
Basis AI is here and it’s ready to flex its muscles for brands! 💪
Our developers have optimized Basis AI so it can tailor to your brand’s needs and unlock the digital advertising operations you’ve envisioned. @basisglobaltech
#BasisAI #AI #Technology
Basis retweeted
Great piece from @megancgraham, including commentary from client @basisglobaltech on
@Reddit -- advertising is growing quickly, but some industry players say it has work left to do. What should you know?
wsj.com/articles/reddits-ad-… via @WSJ
Basis retweeted
Catch up on this piece in @Digiday "Google assures ad execs of revised third-party cookie controls but timeline is uncertain"; with commentary from @basisglobaltech digiday.com/marketing/google…
