As the creator economy redefines today's media buy, Variety's Cynthia Littleton has shared insights from the latest episode of the Strictly Business podcast featuring Comscore, Culture Genesis, JesserCo and UPROXX.
Catch the article variety.com/2026/digital/new…
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The latest episode of Variety’s Strictly Business podcast has dropped with Comscore, Culture Genesis, JesserCo and UPROXX coming together to discuss scaling in the creator economy.
Catch it on your favorite streaming platforms:
🎧 iheart.com/podcast/1119-stri…
📢 Heading to NAB Show New York next week?
Don't miss Comscore's fireside chat at the Local TV Strategies Conference,
For more details and to connect with our team at the NAB Show visit comscore.com/Insights/Events…
The way people listen is evolving, and so is the opportunity for advertisers.
Join the webinar on our soon to be released 2026 State of Audio report with our friends at TuneIn to find out how consumer trends are changing advertising.
Register via comscore.com/Insights/Events…
The inaugural Jupiter Festival has kicked off in Miami, with Comscore's panel taking the Festival Stage to unpack how creators and AI assistants are transforming the challenge for marketers.
Connect with us via this link comscore.com/Insights/Events…
How is audio fitting into consumers’ lives today, and what does that mean for advertisers?
Join Comscore and TuneIn on October 22 for an ANA-hosted webinar on our 2026 State of Audio research.
Register now: ana.net/webinars/show/id/COM…
We’re proud to celebrate Smriti Sharma, Comscore’s Chief Analytics & Technology Officer, for winning one of Advertising Week New York’s "Future Is Female" Awards.
At Comscore, we’re proud of the impact Smriti makes every day, and we’re thrilled to celebrate this moment with her.
We’re proud to share that Comscore’s Chief Analytics and Technology Officer, Smriti Sharma, has been shortlisted for Advertising Week’s Future Is Female Awards.
Congratulations to Smriti and all of this year’s finalists who will be recognized at the awards ceremony next week.
When the inaugural Jupiter Festival Miami kicks off next week with 5000 decision makers, creatives and entertainment executives, Comscore will put the rapidly changing consumer journey in the spotlight.
comscore.com/Insights/Events…
Over four days, Advertising Week New York will be a meeting place for the ideas, creators and leaders moving our industry forward - and Comscore will be there.
Connect with our team at our meeting hub in the Entertainment Zone from Oct 5-8 comscore.com/Insights/Events…
Team Comscore is on the ground in Chicago at the ANA Measurement and Analytics Conference and keen to connect with our partners and friends.
If you missed our presentaion, connect with our team via comscore.com/Insights/Events…
How can the industry make the next wave of modern currency adoption easier?
It’s a question our friends from datafuelX, Publicis Media and The E.W. Scripps Company who joined Comscore on stage in NYC today answered at the annual CIMM Summit.
comscore.com/Insights/Press-…
Comscore has announced a national data integration with datafuelX, aimed at opening the door to increased currency adoption by placing new data feeds within existing systems.
comscore.com/Insights/Press-…
The latest AI Intelligence Report from Comscore reveals panel-driven insights on the evolving consumer journey last quarter, including a deep dive on the retail sector.
For all the trends, download our Q2 report comscore.com/Insights/Presen…
Comscore has been re-certified as national currency by the U.S. Joint Industry Committee (JIC).
Comscore met the JIC's threshold for transactability across Total Households, Advanced Audiences and Personified Demographics.
prnewswire.com/news-releases…
Our session at the Variety Entertainment & Technology Summit in LA today saw JesserCo’s Zach Miller, UPROXX’s Jarret Myer and Culture Genesis’ Shaun Newsum join Comscore’s Aaron Doades to unpack the evolution of creator + brand partnerships with moderator Cynthia Littleton.
The team from Culture Genesis brought its high energy session “The New Primetime: How Creators Became Appointment Viewing” to the IAB CreatorFronts today and Comscore was proud to join them onstage.
To catch the recording of the session, visit iab.com/events/creatorfronts…
























