News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.
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Joined December 2008
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25% of CTV bid requests can’t be trusted.
“Other” ≠ a strategy. It’s a symptom.
Alex White, COO @Peer39, breaks down why CTV needs program-level authentication to restore trust and value.
🔗 utm.guru/ujg5c
CTV is booming—but fragmentation makes it messy for SMBs. Smart curation solves it: one buy, premium reach, unified reporting + real outcomes.
Insight via Blake Hebert, Sr. Director of Publisher Operations, Premion.
Is curated CTV the real path to scale? bit.ly/48FB2js
Interested in decoding what really drives growth?
Join us Thursday Oct 23 @ 11 am ET for “Causal Attribution Clinic” hosted by AdExchanger + M-Squared.
✅ Causal multipliers
✅ Triangulation
✅ Real-world attribution wins
Register free: bit.ly/4hDWhVv
Google just sunset most of Privacy Sandbox after the CMA released it from oversight. PAAPI, Topics, Attribution APIs—gone. Only CHIPS, FedCM + trust tokens remain.
Was Sandbox always destined to fizzle out? Curious where you land. bit.ly/47fQJeV
Brand is advertising’s biggest growth driver — yet <10% of digital campaigns measure brand impact.
Armen Adjemian, CEO & Co-Founder @DISQO, says it’s time to change that.
Let’s make brand the most measured signal in advertising.
🔗 Read more: bit.ly/4hm1C3C
CMOs are under pressure — and CFOs want proof, not metrics.
In this piece, Bradley Keefer, CRO at Keen Decision Systems, shares 3 CFO questions every CMO must be ready to answer to secure budget and earn trust.
👉 Full article here: utm.guru/ujf9R
Happening TODAY — and there's still time to join!
Efficiency isn’t enough in programmatic anymore. Media quality, transparency & context matter just as much.
🎙️ Live at 2PM ET with ARC Dig IO & Lioness Strategies
👉 Join here: lnkd.in/ehFyuWCD
Ad tech vets are leaving big roles to launch AI startups — and it’s starting to look like a full-on movement.
👉 Read more — and weigh in: Is AI the new frontier or just the next hype cycle? utm.guru/ujf9Y
Grace Briscoe, EVP at Basis, points to ad tech’s original sin: fragmentation.
Data silos = wasted time + limited insight.
The fix? Interoperability — building data “highways” so spend moves where it performs best.
Full article: utm.guru/ujfKH
The easy button for marketing measurement? It doesn’t exist.
Madan Bharadwaj, CEO of M-Squared, says tech is just 25%—the rest is framework + expertise. His Marketing Accounting Framework makes marketing make sense to CFOs.
👀 Full article: bit.ly/4heeoB0
The Trade Desk wants to branch Prebid to include its Transaction ID—and publishers aren’t exactly cheering. After OpenPath + S&P500+, this new move is stirring déjà vu in ad tech. On The Big Story, we unpack why this feels like history repeating. 🎧 bit.ly/46Pve5N
Brand safety tech = broken. High blocks but bad adjacencies still slip through.
Fox is testing Mobian’s AI to read context instead of just keywords — via Allison Schiff at @AdExchanger.
🤔 Is AI the reset ad tech needs or just another layer of complexity? bit.ly/3KFIFwv
Your social ads might not be the hero you think.
Tim Morton, Sr. Director, Data Science @Tatari, reveals how TV ads drive hidden lift across channels—aka the halo effect.
9/10 brands see better CVRs when TV is part of the plan.
🔗 utm.guru/ujeTN
Brands can’t grow on performance alone.
Join Square + Quantcast for a fireside chat on how to balance performance and brand to drive lasting growth.
🗓️ Oct 15, 2025 · 2PM ET: bigmarker.com/AdExchanger/fr…
#AdTech #MarketingStrategy #BrandGrowth
Efficiency ≠ quality.
Join @AdExchanger + @WomenInProgNet Oct 16, 2 PM ET for a LinkedIn Live on connecting performance with media quality.
🎙️ Alexis Hochleutner + Jana Meron
👉 Register: linkedin.com/events/73792268…
Retail media is moving beyond conversions. 🚀
With DoorDash Ads, brands can connect on-site + off-site, leverage first-party data, and measure every touchpoint.
The future is full-funnel. Learn how → adexchanger.com/content-stud…
🚨 New @AdExchanger scoop by Anthony Vargas:
CleanTap used a $100 Raspberry Pi to fake a connected TV — and every major ad platform bought its spoofed inventory.
Proof that CTV IVT protections still have major gaps.
Full story → utm.guru/ujeDC
People Inc. (ex–Dotdash Meredith) is cutting 226 jobs — but says it’s doubling down on growth.
CEO Neil Vogel points to creator partnerships, D/Cipher+, and AI deals as the next phase.
via Anthony Vargas, AdExchanger 👉 adexchanger.com/publishers/p…
