President at @basisglobaltech | Digital Media Expert | Transforming the Way Marketers Plan, Buy, Optimize, and Report their Digital Campaigns
Dallas, Texas
Joined January 2024
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It’s about that time again! The @basisglobaltech team is heading to @Cannes_Lions, June 16–20, for a week of creativity, connection, and conversation—and we’d love to see you there.
If you’ll be in town, swing by The Grand Basis Oasis, our five-star retreat just steps from the Croisette. Quick drink? Recharge between sessions? Deeper convo about the future of digital advertising? Yep, we’ve got you covered.
We’ll be on-site Sunday through Thursday and are always up for a great chat with even better company. If you’ll be there, shoot me a message and let’s find time to connect.
📍Learn more + check in here: basis.com/the-grand-basis-oa…
#CannesLions #BasisOasis #Cannes2025
#CTV is evolving, and the black box is finally starting to open.
I recently joined @Beet_TV’s Road to #POSSIBLE2025 series (presented by Peer39) to talk transparency, frequency strategy, and how advertisers can navigate the next phase of #programmatic.
Advertisers want clarity. They want to know where their ads are running and what kind of content they’re supporting. I'm proud that the @basisglobaltech team has partnered with Peer39 to help make that kind of visibility the new standard.
Big thanks to Beet.TV and Peer39 for having me. Excited to keep the conversation going next week at POSSIBLE in Miami.
You can watch the full interview here: beet.tv/2025/04/tvs-transpar…
Excited to join @KatieRisch at #POSSIBLE2025 in Miami for the She Runs It, He Gets It panel. @SheRunsItOrg
If you’re attending #POSSIBLE2025, join us:
📍Ocean Lawn
📅 April 30
🕐 1:00 PM lunch | 1:30 PM panel
Looking forward to a great conversation with some brilliant minds!
It’s only right that with the #SuperBowl right around the corner, we talk about live sports #advertising. With a changing media landscape, thanks to streaming and other fan preferences, you can say it's reaching an MVP level! 🏈 @basisglobaltech basis.com/blog/going-deep-on…
Because of #GenerativeAI and #DAM, our roles in #marketing are going to evolve. More technical skills are being etched into #advertising, and as a new year starts, this is the best time to start upskilling and become the most efficient you can be. @cmswire cmswire.com/digital-asset-ma…
🚨 CES is almost here! 🚨 We’re excited to share that Basis will have a suite at the Aria throughout the week for meetings, demos, and some much-needed hospitality. Let me know if you want to stop by or meet up - Looking forward to seeing you there! #CES2024 #TeamBasis
BasisAutomate+ gives marketers added efficiencies across media planning, performance, and measurement. The better tools you have paired with knowledge are going to take you to great places. For marketers who want to level up, this is a prime avenue to do so @basisglobaltech
.@basisglobaltech is helping usher in the New Golden Age of Advertising. A unified advertising automation platform without the useless bells and whistles. Tools that give us the value we care about.The journey starts now 🍸
#Basis #Technology #Advertising #AdTech
#Misinformation is a major problem online and social media is a megaphone for it. #SocialMedia presents #advertisers with great value but this is one of the big drawbacks. An issue that simply can’t be ignored as much as we want to. @basisglobaltech basis.com/blog/what-can-adve…
Making our mark on the advertising world not just for our innovations or strategies but because of our people. Recently Basis was named by Great Place to Work to its “Best Workplaces in Advertising and Marketing in 2024” list! So proud of our team!
As #CTV takes up more of the #advertising landscape, advertisers have to navigate its fragmentation effectively. By focusing on #BrandSafety in planning, precise targeting, and measurement, advertising teams can fully capitalize on CTV's advantages. basis.com/blog/connected-tv-…
Next week, we’re thrilled to be heading to #AWNEWYORK24 and bringing the Basis Oasis with us! 🗽🌴
We have an entire week planned with good drinks, good food, and good conversation. I’m excited to make my way to NYC next week and I hope to see you there! @basisglobaltech #NYC
Excited to share that we're a 2024 #AdExchangerAwards finalist for 'Best Account Support by a Technology Company' and our own Ian Trider for 'Rising Star - Leadership Under 40'. It's great to see recognition for our team's hard work.
#DigitalAdvertising #AdTech
