Shaping the future of advertising technology.
New York, USA
Joined August 2018
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Layers Growth is here!
Layers Growth MCP gives your agent marketing superpowers
Paste one prompt and your coding agent becomes your growth team
It learns your niche, finds what's working, ships one test at a time, posts, measures, and runs the loop again
No subscription. Pay as you go.
growth.layers.com
Aperiam retweeted
Excited to share @aperiamventures has invested in @workweekinc.
B2B creator opportunity is massive but it isn’t consumer with smaller numbers. Different audiences, different buyers, trust built on expertise. Workweek gets this.
Excited to partner with @AdamRy_n!
Sign up for Workweek and check it out.
It's time to grow. Check out one of our newest portcos, @layers.
Aperiam retweeted
Apply for the startup showcase at @marketecturetv live on March 10 in NYC.
We are choosing 5 startups to pitch live to a room full of high level agency, brand and platform execs.
Link to submit below. Deadline is January 30th (next Friday)!
Beyond attention lies the trust gap. On the latest Aperiam Podcast, @JoeZawadzki & @cferengul break down how fragmentation is reshaping trust:
-Traditional anchors losing influence
-Trust shifting to influencers & communities
- What it means for advertisers
Attention ≠ trust
Aperiam retweeted
It's not every day that two @aperiamventures companies decide that they are stronger together.
@GetRembrand + @Spaceback = the first AI-powered creative platform for programmatic video.
CTV. Digital video. Display.
Authentic ads at the speed of culture.
Aperiam retweeted
Big milestone for BranchLab, an @aperiamventures portfolio co.
They just announced a strategic investment from @nextventures, the health + wellness fund co-founded by @lancearmstrong: legendary athlete + now standout investor (Oura Ring, Athletic Brewing, more).
Perfect fit, and the business has crazy momentum btw.
Aperiam retweeted
Over the past year @gigico_ai we've learned so much by working everyday with LLMs.
We thought it would be both fun and helpful to share more about our journey in working with this transformational technology.
So we're kicking off a new content series: "Working with LLMS" - starting with our one person design team @mikmartorano on how the role of design has changed at vertical AI companies like Gigi.
Hope you enjoy.
Introducing Gigi’s newest series ✨Working with LLMs✨
Launching Gigi means our team works with large language models every single day shaping how design, engineering, and product all come together to create innovative solutions. Today, we’re pulling back the curtain to reveal how our team is adapting and building alongside those LLMs.
This week, we’re chatting with @mikmartorano, Gigi’s one-person design team, to talk about how design changes when you’re no longer just shipping screens and flows, but shaping entire workflows and systems around LLM outputs.
Check it out 👇
Aperiam retweeted
Exciting News!
We’re thrilled to announce the sponsors of Marketecture Live: The Age of Outcomes — happening in New York City on October 27th! 🗽
This event will be the deepest dive into outcomes, with an audience packed with brands, agencies, and advertising leaders.
🌟 Platinum Sponsor: @awscloud
🥈 Silver Sponsors: @bomboradata , @IqIntent , @wearemiq
🥉 Bronze Sponsors: @aperiamventures , MadConnect, @OhHelloInc
We couldn’t make this event possible without their support, and we can’t wait to see the insights and connections that come out of this powerful day.
#MarketectureLive | @AdtechGod
Aperiam retweeted
I know there are a ton of startups here on X.
This is a great opportunity to showcase what you are doing to the right people.
Who’s the hottest adtech startup?
Prove it live on stage at @marketecturetv Live this October in NYC.
5 startups chosen. 4 minutes each to present. Judges + audience vote.
Winners = bragging rights + eternal glory.
Link to apply below.
Aperiam retweeted
Every e-commerce brand pays a hidden tax that most don't even realize exists
We're about to eliminate it completely with the first free feed management platform 👇
Aperiam retweeted
Newton Research raised $9M to fix a “fundamental problem” in ad workflows.
Its pitch? AI agents that live inside your existing data stacks and handle planning, optimization + MMM. adexchanger.com/technology/t…
Aperiam retweeted
AI is changing advertising faster than you think — and brands are taking control.
Join us at CTRL+Create on July 16 in NYC to explore how AI is powering the next wave of content, creativity, and customer connection.
🔗 RSVP now: land.rembrand.com/ctrlcreate
#CTRLCreate #AIinAdvertising #Rembrand #VPP #VPA #ContentMarketing #AdTech #NYCEvents
Exciting new launch from our portfolio company @tv_scientific: Guaranteed Outcomes.
Marketers provide a goal outcome and a cost-per-outcome, and tvScientific runs CTV ads on their behalf on a pure performance basis.
Check out more below:
Aperiam retweeted
Kevel Powers Kleinanzeigen’s Next-Generation Retail Media Network
adtechtoday.com/kevel-powers…
Aperiam retweeted
Super proud of @aperiamventures portcos @FirsthandLabs @ChaliceCustom and Swivel on AI panel at #DMSbyLUMA led by the one and only @aripap.
Aperiam retweeted
Episode 75 of the @AdtechGodPod
Danilo Tauro , Managing Partner at @aperiamventures , takes us through his path from engineer to ad tech leader. With stops at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, Danilo reflects on the tech transformation of the marketing world, the role of strong networks, and what’s next for the space.
He also opens up about Aperiam’s focus and why they're leaning into advisory and what they look for when backing early-stage startups.
🎙 Key Discussion Points:
📡 From engineering roots to global marketing at P&G
📡 Building scalable ad tech at Amazon Ads and Uber Eats
📡 The shift from operator to advisor: what it means and why now
📡 Retail media, CTV, and AI: the hotbeds of future innovation
📡 What Aperiam looks for when investing in startups
Aperiam retweeted
This stat is nuts...
"The World Cup’s 1.5 billion viewership is the size of 104 Super Bowls in month… which is three Super Bowls a day"
Pulled from the streaming story of the week @ [state of streaming]:
Congrats to the @Transmit team ⚽
cc: @aperiamventures, @ericfranchi
stateofstreaming.com/fifa-se…