Your mobile user acquisition dashboards, reports and insights automated 🤖

London, UK
Joined April 2015
A bit of a SKAdNetwork (SKAN) data drop from @inmobi and @appsumer today. 📈 SKAN enabled iOS spend share on the DSP broke 75% for the first time in Feb. 📊 Full market iOS spend share on Appsumer returned to 50% in the last 4 months after a 35% low soon after ATT launched.
1
1
2
257
Appsumer retweeted
Replying to @appsumer
@appsumer's recent benchmark report showed ATT has hindered smaller advertisers’ channel diversity. InMobi's Appsumer has launched Appsumer Starter, a free cross-channel insights offering to help app marketers efficiently grow. Learn more here: inmo.bi/3Uo581p
1
2
Appsumer retweeted
A study released by @Appsumer on Tuesday showed how far @Apple has come in monetizing its App Store. In Q2, 94.8% of advertisers spent on Apple ads, an increase of almost 4 percentage points from a year earlier. eMarketer sums it up: tinyurl.com/47h2ktcf
1
4
It has been a year since Apple shook up the advertising industry with ATT, SKAN & "privacy". We @appsumer compiled an e-book that assesses the impact & provides actionable insights to marketers. info.appsumer.io/en/apples-p… Don't take our word, take @alexdbauer's word for it.
3
7
Excited to share that @InMobi will be acquiring @Appsumer to supercharge performance marketing for advertisers across the globe. Together, we hope to solve a few important and pressing problems for the marketing ecosystem.🧵
Big news: InMobi has signed a definitive agreement to acquire @Appsumer, a performance insights platform for mobile advertisers that provides a 360-degree view of marketing spend across channels. Read the full announcement here: inmo.bi/3aNbJNr
1
3
47
Appsumer retweeted
Vivek Girotra
@vivekgirotra21 Sep 2021
Great summary of the new iOS 15 and SKAN 3.0 framework from @appsumer appsumer.io/article/skadnetw…?
1
1
Key lessons from @appsumer's ATT and SKAN webinar: appsumer.io/article/key-less…
1
1
5
🤘Thank you @appsumer @shumellais @Thomasbcn @pgbowen @alexbauer for an awesome #ATT webinar, loads of questions & looking forward to more in the series, next one will be a deep dive on #SKAN setup & measurement 🎉🎉
Replying to @appsumer
We'll be joined by an all star cast of @Thomasbcn @pgbowen @alexdbauer @peggyanne and our own @shumellais
2
1
3
Even more key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT): appsumer.io/article/week-3-k… (via @appsumer)
1
2
From "ATT optin at 4%, I told you so!", to: 1. Methodologies explained, by @alexdbauer in @adexchanger : adexchanger.com/data-driven-… 2. Alternative sources, gathered by @appsumer:
4
3
17
What impact will iOS14 and SKAdnetwork have on your Google Universal App Campaigns (UAC)? appsumer.io/article/what-imp… via @appsumer
1
2
#mobilemarketing, January 27th: 1. Gaming genre affinity matrix (@AppsFlyer) 2. Measuring granular LTV in a SKAdnetwork era (@appsumer) 3. TikTok India Ban Now Permanent 4. Singular & plural keywords in ASO? (@AppTweak) 5. Google replaces cookies the-cohort.io/
1
2
Appsumer retweeted
Business of Apps@BusinessofApps20 Nov 2020
.@TikTok ad adoption jumped 5x YOY finds @appsumer research bit.ly/36NX16k
3
5
"The untold story about zeroed IDFAs on iOS 14" Acc. to @AppsFlyer, LAT rate has grown from 24% on iOS13 to 45% on iOS14 appsflyer.com/blog/zeroed-id…
2
4
2
21
How key mobile media channels are responding to iOS14 and SKAdnetwork: appsumer.io/article/how-key-… (via @appsumer)
1
1
1
How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place appsumer.io/article/how-key-… via @appsumer
1
3
4
Key findings from the @appsumer H1 2020 mobile app advertising benchmark report appsumer.io/article/key-find…
2
2
Appsumer retweeted
Another great finance role has just landed! This flexible Accounts Assistant/Bookkeeper role with @appsumer could be your dream job. APPLY NOW or please share. ow.ly/KiR650x1KNJ #GreatFirmsFlex #FlexibleWorking #WomenInFinance #FinanceJobs #FlexAppeal
1
1
Replying to @appsumer
@appsumer at @AppGrowthSummit NYC programmatic - thanks @jterry0116 and Vivian Chang for joining us on stage today. – at Manhattan, NY
2
3