@PollenVC

Providing flexible credit lines to mobile game and app developers, enabling you to borrow up to 4x your monthly revenues to reinvest back into user acquisition.

 London & San Francisco
linktr.ee/pollenvc
Joined February 2014
  • Tweets15.5K
  • Following6.4K
  • Followers5.9K
6.3KMedia
Navigate the evolving landscape of re-engagement for Android and iOS with our upcoming webinar! 📱 Featuring insights from @MoneyhubApp, #SciPlay and @AppsFlyer, this is a session you won’t want to miss! ➡️ Register now bit.ly/3MlF0S3 bit.ly/3MlF0S3
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Global gaming market will rebound to $250 billion in 2025 mobilemarketingreads.com/glo…

Global gaming market will rebound to $250 billion in 2025

Despite economic challenges, the global gaming market is showing early growth, projected to reach $250.2 billion by 2025.

mobilemarketingreads.com
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Savvy Games Group plots 600 new games industry jobs in Saudi Arabia pocketgamer.biz/savvy-games-… via @pgbiz

Savvy Games Group plots 600 new games industry jobs in Saudi Arabia

Savvy Games Group aims to create more than 600 new jobs in Saudi Arabia’s games industry over the next couple of years.

pocketgamer.biz
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"When you know Africa and its history it's easy to make a game that will speak to the whole continent" @Massekagamestud founder Teddy Kossoko on telling African stories through games and overcoming growth challenges in the region pocketgamer.biz/when-you-kno… via @pgbiz

"When you know Africa and its history it's easy to make a game that will speak to the whole...

Pocket Gamer Connects Jordan returns on November 9th and 10th, 2024, offering you a chance to gain insights into the world’s fastest-growing games mark...

pocketgamer.biz
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Evolving financial leadership in gaming: businessofapps.com/insights/… with @PeggyAnne and @PollenVC
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Did you know that almost 50% of mobile gamers are women? How is this shift reshaping the industry? eu1.hubs.ly/H0bWj2T0 With insights from @EastSideGames @TheGameBiz @Activision @SandsoftGaming @King_Games #RafturGames @zimadgames #exmox #mobilegames #gamedev #womeningames
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How to integrate your narrative team into a game’s design and avoid story being sidelined pocketgamer.biz/how-to-integ… via @pgbiz

How to integrate your narrative team into a game’s design and avoid story being sidelined

Narrative shouldn’t be relegated to a “story wrapper” and should be better integrated into the development process, says game writer Kelsey Beachum.

pocketgamer.biz
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12 Effective Ways to Promote Your App in 2024 rplg.io/ways-to-promote-your… via @REPLUG_Agency
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Great catching up with you @martinmacmillan @PollenVC @MobFinCo for @apppromotion
Business of Apps@BusinessofApps21 Aug 2024
Evolving financial leadership in gaming: businessofapps.com/insights/… with @PeggyAnne and @PollenVC
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🎮What kind of gamer are you? Take the @NewzooHQ quiz newzoo.com/resources/blog/wh…

Insights | Newzoo

Articles, case studies, and game rankings from the team behind the industry's leading PC and console market intelligence.

newzoo.com
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. @MobFinCo 's @martinmacmillan on why marketeers should swap ROAS for an IRR-based approach when UA spending at scale pocketgamer.biz/why-lifetime… via @pgbiz

Why Lifetime IRR is better than ROAS for measuring marketing performance

Targeting users has become one of many challenges in the mobile games market. Games are competing in an over-saturated space

pocketgamer.biz
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Epic Games Store and Fortnite arrive on EU iPhones arstechnica.com/gadgets/2024…

Epic Games Store and Fortnite arrive on EU iPhones

Epic also launched its store on Android.

arstechnica.com
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Mobile Finance Collective's @martinmacmillan on why marketeers should swap ROAS for an IRR-based approach when UA spending at scale pocketgamer.biz/why-lifetime… via @pgbiz

Why Lifetime IRR is better than ROAS for measuring marketing performance

Targeting users has become one of many challenges in the mobile games market. Games are competing in an over-saturated space

pocketgamer.biz
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App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎 We are happy to include Alejandro Hernandez, CRM Manager, Engagement & Loyalty at @Babbel. More on Alejandro 👇 businessofapps.com/app-leade… #appleaders #leadership
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Why Lifetime IRR is better than ROAS for measuring marketing performance pocketgamer.biz/why-lifetime… via @pgbiz

Why Lifetime IRR is better than ROAS for measuring marketing performance

Targeting users has become one of many challenges in the mobile games market. Games are competing in an over-saturated space

pocketgamer.biz
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Why Lifetime IRR is better than ROAS for measuring marketing performance Martin Macmillan shares why you should move on from ROAS and consider an IRR-based approach for a more financially relevant metric of UA spending at scale pocketgamer.biz/why-lifetime…

Why Lifetime IRR is better than ROAS for measuring marketing performance

Targeting users has become one of many challenges in the mobile games market. Games are competing in an over-saturated space

pocketgamer.biz
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81% of mobile devs are making new games, but 27% say publishers "take more than they give" pocketgamer.biz/81-of-mobile… via @pgbiz

81% of mobile devs are making new games, but 27% say publishers "take more than they give"

The games industry has been notoriously turbulent in recent years, from record revenues mid-pandemic to a subsequent slump, to mass layoffs and even stu...

pocketgamer.biz
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pocketgamer.biz/candy-crush-… Candy Crush lands on alternative app stores

Candy Crush lands on alternative app stores

King's flagship Candy Crush Saga has launched on alternative app stores today, August 14th, as the match-3 maker’s partnership with Flexion bears.

pocketgamer.biz
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🎮 2024 gaming spotlight: Mobile to reach $83 billion — showing recovery amid industry challenges sensortower.com/blog/2024-ga…

2024 gaming spotlight: Mobile Gaming to reach $83 billion

Free report. Mobile apps and games, digital advertising, and retail media trends and insights for the first quarter of 2024

sensortower.com
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81% of mobile devs are working on new games, but 27% say publishers "take more than they give"... buff.ly/3M5M9pi
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