@appsumer

Your mobile user acquisition dashboards, reports and insights automated 🤖

 London, UK
appsumer.io
Joined April 2015
  • Tweets2.4K
  • Following1.3K
  • Followers1.6K
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Do you ever miss key performance movements at a granular-level? That’s exactly why we’ve built Auto Insights. Surface important ad, campaign & channel changes to ensure you never miss an optimization opportunity. Read more 👇 appsumer.io/article/new-feat…
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A bit of a SKAdNetwork (SKAN) data drop from @inmobi and @appsumer today. 📈 SKAN enabled iOS spend share on the DSP broke 75% for the first time in Feb. 📊 Full market iOS spend share on Appsumer returned to 50% in the last 4 months after a 35% low soon after ATT launched.
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Thinking through SKAN 4.0 setup? 👩‍💻 We've got updated thoughts on Conversion Value and Window setup: 📊 Measurement framework foundations 🔤 Choosing coarse-grain buckets 📲 Normalizing different datasets 🔐 Locking Conversion Windows appsumer.io/article/deciding… cc @InMobi
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In the era of increasing competition and user privacy on mobile, it's hard for scaling apps to reach a significant user base from 1-2 ad channels 📊 It's more important than ever to have a well diversified channel mix. But how? 🤔 Get some answers 👇 appsumer.io/article/ad-chann…
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How can independent mobile apps keep growing in the wake of ATT? 🤔 @shumellais dives into some challenges and solutions to retain an apples-to-apples performance comparison across ad channels for @advertisingweek advertisingweek.com/how-inde…

How Independent Apps Can Affordably Scale and Overcome Data Chaos in the Era of Privacy 

As the industry learns to adapt to the evolving privacy landscape, app developers need to find new ways to bridge the gap between fragmented and incomplete data.

advertisingweek.com
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Appsumer retweeted
InMobi@InMobi20 Sep 2022
Replying to @appsumer
@appsumer's recent benchmark report showed ATT has hindered smaller advertisers’ channel diversity. InMobi's Appsumer has launched Appsumer Starter, a free cross-channel insights offering to help app marketers efficiently grow. Learn more here: inmo.bi/3Uo581p
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Scaling iOS spend across channels shouldn't be a privilege of the largest apps with the most resources 💰 That’s why we’re pleased to release Appsumer Starter today. A new free and self-service solution for scaling app advertisers 👇bit.ly/3dpCgoI
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Struggling to scale across channels as performance dropped on core channels, with the complexities of cross-channel measurement on iOS 📲 … 2/3
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Scaling app advertisers have been hit hardest by ATT 😔 … 1/3
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Appsumer retweeted
InMobi@InMobi7 Sep 2022
A study released by @Appsumer on Tuesday showed how far @Apple has come in monetizing its App Store. In Q2, 94.8% of advertisers spent on Apple ads, an increase of almost 4 percentage points from a year earlier. eMarketer sums it up: tinyurl.com/47h2ktcf

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emarketer.com
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🚨New Benchmark Report 🚨 We've been analyzing the period following mass ATT adoption, finding: - Divergence of Meta and Apple Search Ads (ASA). - TikTok jumps Snap. - Smaller advertisers struggle to diversify. Get all the insights here ... appsumer.io/article/mobile-a…
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How can independent apps scale ad outcomes in an era of SKAN, user privacy, and high data complexity? Appsumer breaks down how it's done. hubs.ly/Q01hL56Z0
Our growing Prod & Eng teams have released new features to make your dashboards more glanceable, including: 🥅 Goal monitoring for dashboard tiles 🏷 Metric context labels for greater clarity 🤝 Integration enhancements for 11 partners Get the details 👇 appsumer.io/article/product-…
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How do you generate insights to make better mobile user acquisition decisions? We've been exploring the important connection between MMPs & BI tools and how the BI layer is driving unique insights in a modern mobile app advertisers technology stack 👇 hubs.ly/Q01gG4880
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Looking forward to this @Adweek webinar in partnership with @InMobi on 24th May (1PM EDT, 6PM BST). @JenniferCrook1 will be joined by @Moshiblum and Adrienne from @MCSaatchiPerf to break down advertiser challenges and solutions a year after ATT's rollout: lnkd.in/ecKwsGWx
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Appsumer retweeted
Navin Madhavan
@madnavin9 May 2022
It has been a year since Apple shook up the advertising industry with ATT, SKAN & "privacy". We @appsumer compiled an e-book that assesses the impact & provides actionable insights to marketers. info.appsumer.io/en/apples-p… Don't take our word, take @alexdbauer's word for it.
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Still struggling with mobile performance advertising in a post-ATT world? Get the report outlining many of the solutions here: info.appsumer.io/en/apples-p…
Laurie Sullivan@LaurieSullivan22 Apr 2022
.@InMobi company @appsumer details challenges publishers, advertisers have with Apple ATT bit.ly/3EM0dA0
Have you been struggling with your SKAN setup? From what we've seen when setting up iOS measurement post-ATT a big challenge is the Conversion Value. We put together some of the best practices we've identified (including a decision tree) here: hubs.ly/Q017wTgl0
Replying to @peggyanne @InMobi @shumellais
Thanks for all your support form an early stage Peggy 🙌
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Appsumer retweeted
Navin Madhavan
@madnavin13 Oct 2021
Excited to share that @InMobi will be acquiring @Appsumer to supercharge performance marketing for advertisers across the globe. Together, we hope to solve a few important and pressing problems for the marketing ecosystem.🧵
InMobi@InMobi13 Oct 2021
Big news: InMobi has signed a definitive agreement to acquire @Appsumer, a performance insights platform for mobile advertisers that provides a 360-degree view of marketing spend across channels. Read the full announcement here: inmo.bi/3aNbJNr
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