Paul Bowen, work: AlgoLift by Vungle, Brit, Tech, Football (Liverpool), ex-LDN, ex-SF and often the great outdoors
Seattle
Joined June 2008
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bowen retweeted
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bowen retweeted
📢 Stream directly to 𝕏 with SE Live!
▶️ Simple login & stream via SE Live
▶️ Keep up with your 𝕏 chat in SE Live
▶️ Monitor multiple chats in SE Live
100% free to use because we love you 💗
Download latest SE Live version to stream to 𝕏 👇
strms.net/StreamtoX
bowen retweeted
How do we Prepare for the End of #IDFA? Such a big topic ATM & we welcome @illicitmajor- @TiltingPoint, @free2play_games - @TraplightGames @jokim1 - #LILAGames, AlonGolan - @Fyber & @pgbowen - @algolift to the #PGConnects stage
bowen retweeted
4/ Ad targeting is fundamentally changing. Accept it and move forward. Trying to tread water with a complicated system that wont do much better than random assignment with campaign attribution isnt an evolution of your business.
bowen retweeted
New post on @mobiledevmemo: IDFA deprecation is Facebook’s Sword of Damocles mobiledevmemo.com/idfa-depre…
There seems to be some confusion about what probabilistic attribution is post iOS14. Here is our approach: medium.com/@algolift/probabi…
A masterclass in understanding where we are now with respect to iOS14. A must listen
Want to learn about the future of #iOS14? VP Growth ironSource @peres_y sat down with @eric_seufert and @m_katkoff for @DeconFun's latest podcast episode to talk about all things IDFA. Listen here: anchor.fm/deconstructoroffun…
#gamingindustry #IDFA #ios14 #mobilegaming
bowen retweeted
Latest #IDFA-related & #SKAdNetwork content:
@algolift: medium.com/@algolift/ios14-a…
@DeconFun ft. @eric_seufert anchor.fm/deconstructoroffun…
@ShamanthRao: youtube.com/watch?v=NPJFD6hc…
bowen retweeted
Has anyone been thinking about the loss of deterministic attribution since Apple announced iOS14? Curious to hear if this lines up with how others are thinking: medium.com/@algolift/ios14-a…
Has anyone been thinking about the loss of deterministic attribution since Apple announced iOS14? Curious to hear if this lines up with how others are thinking: medium.com/@algolift/ios14-a…
Check out my latest article: Your (data) scientists were so preoccupied with whether they could, they didn't stop to think if they should. linkedin.com/pulse/your-data… via @LinkedIn
bowen retweeted
We had a pleasure to host our dear friend @pgbowen in the lastest UA Coffee episode on Predictive LTV. youtube.com/watch?v=QAm77f4O… #uacoffee
bowen retweeted
Miracle for the industry, devastating for the planet: "How the world got hooked on palm oil"
theguardian.com/news/2019/fe… #longread @guardian
bowen retweeted
With all the dicey stuff Trump did prior to the presidency (University, Steaks) how is it that he never owned an ad network?
bowen retweeted
New @MobileDevMemo post this week: The future of mobile growth teams mobiledevmemo.com/the-future…
bowen retweeted
Automating UA "can save you 3 days a week", ft. @petrfodor
& @glovo_es
appagent.co/blog/2019/09/18/…
