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Business of Apps is the leading B2B media and information platform for the global app industry.
The health and fitness app industry grew by 14.1% in 2024, with revenues increasing to over $5 billion.
In the 2025 edition, we cover financials, usage, installs, market share, demographics and benchmarks.
Check it out here: businessofapps.com/data/heal…
App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎
We are excited to include Alper Taner, Head of Performance Marketing & Independent App Growth Consultant.
More on Alper 👇
businessofapps.com/app-leade…
#appleaders
App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎
We are excited to include Lenny Rabin, CEO at @Brownbootsinc and GOKART.
More on Lenny 👇
businessofapps.com/app-leade…
#appleaders #leadership #success #apps #mobile
Breakthrough scaling: Boost your app campaigns: businessofapps.com/insights/… via @yepads_
Boost app conversions: Making the most out of Apple and Google - businessofapps.com/insights/… via @Gummicube
App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎
We are excited to include Melanya Laz, Head of Growth at Elevatix.
More on Melanya 👇
businessofapps.com/app-leade…
#appleaders #leadership #success #apps #mobile
App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎
We are excited to include Crystal Bai, Marketing Director at @social_peta.
More on Crystal 👇
businessofapps.com/app-leade…
#appleaders #leadership #success #apps
Mobile app marketing trends 2024: businessofapps.com/insights/… via @social_peta
Tenjin joins Meta’s Mobile Measurement Partner program: businessofapps.com/news/tenj… via @tenjinIO
App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎
We are excited to include Léa Samrani, VP of Product at @Passion_io.
More on Léa 👇
businessofapps.com/app-leade…
#appleaders #leadership #success #apps #mobile
App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎
We are excited to include Robert Kramer, Executive Vice President at Appnomix.
More on Rob 👇
businessofapps.com/app-leade…
#appleaders #leadership #success #apps
Beyond performance marketing for CTV: Streaming big opportunities for mobile apps: businessofapps.com/insights/… via @RevX_Platform
Remerge launches awards to recognize best-performing podcast episodes: businessofapps.com/news/reme… via @remergeio
Understanding the Play Store algorithm: Challenges and best practices for ASO success: businessofapps.com/insights/… via @consultmyapp
Welcome to the first edition of The Yodel Growth Loop: businessofapps.com/news/welc… via @YodelMobile
App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎
We are excited to include Pascal Priso, Performance Marketing Manager at @Babbel.
More on Pascal 👇
businessofapps.com/app-leade…
#appleaders #leadership #success #apps
How PropellerAds’ Telegram ads brought 18,000+ conversions: businessofapps.com/insights/… via @propellerads
App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎
We are excited to include Jon Genovard, CRM Manager at @ShareTheMealorg.
More on Jon 👇
businessofapps.com/app-leade…
#appleaders #leadership #success #apps #mobile
The 2025 edition of the App Data report is available to purchase.
Some of the highlights:
💪25% increase in consumer spending on apps
📱137 billion apps and games were downloaded
💸TikTok was the top grossing and most downloaded app in 2024
🎮Roblox was the most downloaded game
Our report is packed full of statistics on the app industry, with over 180 charts and 3000 data points. Want to get a better insight on the industry? Get your copy here:
businessofapps.com/data/repo…





















