The gap between who installs and who actually matters keeps widening. On July 8, @PAPAYA + @AppsFlyer show how they closed it with Signal Hub, and what any advertiser can borrow from the playbook. Save your seat: event.appsflyer.com/signalhu…

Your email went out. The customer clicked the link - but landed somewhere wrong. Your dashboard? Silence. Sounds familiar? On June 25th, Tom Acheson-Gray from @farfetch and Shalini Devji Jethwa from @moengage join our Jane Hou to uncover the 4 email conversion killers hiding in your campaigns - including MoEngage's own benchmark data on what great email-to-app performance actually looks like, and how FARFETCH fixed something you are yet to find in your emails. Register: event.appsflyer.com/emailcon…

Ian Dewar joined Brian Quinn on Home Screen Advantage to talk about agentic AI creating opportunities for brands, curating discoveries, and adding value to customers. Watch Episode 3 now 👉 youtu.be/KE8REjzgnsw

Most brands treat 'omnichannel' as a linear journey from home to phone to store. But Ian Dewar argues that the real power of the app is sitting at the center of the physical experience. At @thenorthface, they didn't just reward spending, they rewarded exploration. Episode 3 of Home Screen Advantage is out now 👉 youtu.be/KE8REjzgnsw

Data is everywhere. Dashboards are full. Reports are automated. But turning data into real business decisions is still the hard part. Tomorrow, March 31st at 14:00 CET, we’re hosting a webinar with Space307, sharing practical use cases on: 🟠Turning raw data into AI-ready datasets 🟣Uncovering hidden reactivation in UA 🟢Building a Single Source of Truth 🔵Using data to drive real growth decisions No theory. Just real pipelines and real impact. Register here 👉 event.appsflyer.com/themagic…

At @KFC, the app isn't a channel. It's the heart of the relationship between customers and the drive-thru, the kiosk, and the physical store. Stephane Godoy is Brian Quinn's guest this week at our podcast Home Screen Advantage. Check out the full episode: youtu.be/1D_TppGDYZM?si=0m5U…

🎧 NEW PODCAST ALERT 🎧 On the first episode of Home Screen Advantage, AppsFlyer's new podcast hosted by Brian Quinn, our President and General Manager in North America, David LoPresti, Director of Mobile Experience at @uhaul talks about first-party data, anticipating customers needs and how U-Haul's app fits into their overall strategy. Check out the full episode: youtube.com/watch?v=yVZ8UI_e…

Nearly 25B installs and 9,600+ games analyzed in 2025. The big takeaway? Production is no longer the constraint. Attention is. On March 3rd, we’re unpacking what gaming marketers need to know heading into 2026. Register here 📷 event.appsflyer.com/winningi…

More channels. More data. More decisions to make. Join AppsFlyer and @playsupersonic in this webinar walking through how different teams from gaming, all the way to e-commerce and finance, use AI workflows to approach this in practice. Register now: event.appsflyer.com/4aiworkf…

Money talks! We'll be speaking this Monday, January 19th at @PGConnects about targeting users based on their actual spending power and credit usage in the real world. See you there: pgconnects.com/london/schedu…

📷 Winning the Game with Clean Room Collaboration Join us at @Adweek LATAM on Nov 6 for a deep dive into how Walmart Connect México is using clean room tech to power privacy-safe, data-driven collaboration at scale. Featuring: Jonatan Ezequiel Fasano, Walmart Connect México 📷 advertisingweek.com/event/aw…

What Every Mobile Marketer Needs to Know About App Attribution in 2025 Join @jellyfishglobal and AppsFlyer for our upcoming webinar on All Things App Attribution: Inside the iOS Privacy Shift and get expert guidance on how to build a smarter, more resilient measurement stack. 👉 Register now: bit.ly/4lJytAa

Don't miss it - the 2025 App Publisher Halftime Show - hosted by @VerveGroupHQ 💪 Our very own Alex Yip will join to speak on trends, strategies, and opportunities for in-app publishers. Save your spot (or get the recording later): hubs.la/Q03rRDKX0

Measurement has always been the backbone of advertising - but the rules have changed. Brian Quinn, General Manager and President of AppsFlyer North America, dives into the new framework that's turning mobile lessons into cross-channel strategy bit.ly/3RiS6SB

Meet the first addition to your new marketing vocabulary:

Here’s an update to your 2025 bingo card: ✅ Apple Search Ads adopts SKAN. Smarter attribution, tighter windows — and your playbook starts here 👉 bit.ly/3FZ4HYu

Say hi to Marion Balinoff 👋 - here to break down why influencer marketing is a game-changer for app growth. Read her guide to learn about how influencer authenticity can create impact across the funnel 👇 bit.ly/4jmtlRc

Meet your Marketing Horoscope 🔮 Each month, we’re decoding what your zodiac sign says about your marketing style - strengths, quirks, and a little chaos. First up: Aries. Aries marketers don’t wait for the green light - they go full throttle the second they hear the idea. They’ll have a campaign live before you even finish explaining it, and while that might give the rest of the team whiplash, you’ll get results... eventually. Who needs a plan when you’ve got guts and caffeine?

Yes, AI-focused subscription apps are skyrocketing. But here’s what actually matters: 📉 Cost per installs for AI-focused subscription apps on Android in North America are still under $4 📈 Meanwhile, iOS cost per installs are already over $10 globally The growth is real - but so is the opportunity (if you move fast). Our latest chapter in RevenueCat’s report breaks down where UA budgets are working harder: bit.ly/4hyYhwo