@IABTechLab

IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem

 New York, NY
iabtechlab.com/
Joined September 2014
  • Tweets4.9K
  • Following876
  • Followers5.3K
2.6KMedia
RT @shails: No More Excuses: Policing the Supply Chain with Diligence and Transparency The recent Adalytics report on ad tech vendors serv…
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IAB Tech Lab retweeted
IAB UK@IABUK24 Apr 2024
As @Google further postpones the phase-out of third-party cookies, our CEO Jon Mew urges the industry not to lose momentum and prepare now. Read his full statement: iabuk.com/news-article/googl…
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Just met the #cookiemonsters in Times Square 🤣 Very timely ahead of @ID5_io’s On the Road event in NYC this afternoon and @IABTechLab’s As the Cookie Crumble event tomorrow 🙌🏻 Bring it on 🚀
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Eric John kicking off @iab’s Annual Video Leadership Summit to a full house. A jam packed day of great informative content around the future of television including currency, measurement and convergence across environments. #IABVLS
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IAB Tech Lab retweeted
IAB@iab26 Jun 2023
#Sustainability was one of the biggest topics at @Cannes_Lions. We asked thought leaders all over the ecosystem why a more sustainable business model is important: bit.ly/3XiZCPh #AdNetZero @PubMatic @iProspect @IABTechLab @Mediavine @_AssemblyGlobal @GroupMWorldwide 🌍
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IAB Canada@iabcanada17 May 2023
Due to popular demand, we’ve released an extra limited amount of tickets to attend our flagship event State of the Nation on May 31! Don’t miss Anthony Katsur’s session and get the latest updates from the IAB Tech Lab. Tickets are selling out fast, sign up hubs.ly/Q01Qg7mJ0
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The @IABTechLab is in our great nation’s Capitol today and tomorrow, discussing privacy and technical compliance frameworks and standards with our esteemed members of Congress. 🇺🇸
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IAB Canada@iabcanada15 May 2023
Join Ad Tech giants from @IABTechLab, @googlecanada, @Optable_co and @TheTradeDesk on a panel moderated by Rob Beeler where they’ll discuss the current addressability challenges, best practices, and real opportunities to navigate today’s media landscape. hubs.ly/Q01PWwCn0
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IAB UK@IABUK11 May 2023
#NowPlaying The Global Picture with @IABTechLab 🌍 @IABTechLab's CEO @anthonykatsur joins us on The IAB UK Podcast to talk Tech Lab's priorities & where he thinks the organisation can make the biggest & most profound change in the industry💡 Listen here ▶️open.spotify.com/episode/6hK…
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This week, @stephmillerPM our EMEA Commercial Director will be speaking at the @IABTechLab 'Video Everywhere' Summit in London about the evolving CTV measurement ecosystem, and how streaming publishers can be navigating it. Register here to join ▶️ iabtechlab.com/event/april-2…
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David Goddard will be attending @IABTechLab’s Video Everywhere: Binge Series in London! He and Chloe Nicholls of @IABUK will share how you can protect your media spend from CTV fraud. Register now: ow.ly/YNlL50NU7sU
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Very excited to represent the @IABTechLab at this year’s @d3con discussing the differences between the German, US and International markets across the digital ad economy. See you there on March 22 at 11AM CEST! #tech #digital #adtech
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It was great seeing Index's own Catherine Cho on stage at @IABTechLab's #BingeSeries23 talking about app-ads.txt and #streaming TV!
Index's own Catherine Cho on stage at IABTechLab's #BingeSeries23 talking about app-ads.txt and #streaming TV!

ALT Index's own Catherine Cho on stage at IABTechLab's #BingeSeries23 talking about app-ads.txt and #streaming TV!

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And what about fraud in advertising in #ctv? Curtis Light @Google and @JamesWilhite @getpublica @integralads talk about authenticating connections in CTV at @IABTechLab #BingeSeries23 #adtech
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Oh @jill_wittkopp you are so brave to lead a conversation on measurement in the fragmented #CTV landscape. It’s a good one with Sam White, Head of AdTech Platforms, Addressability @LiveRamp at @IABTechLab #BingeSeries23 #adtech
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Ever been known by a different name? My mom’s name is Fermie but one friend called her Wilma. We have this problem in #adtech. Creative for ads have different ID in different systems. @Dan_Brackett @extremereach explains importance of UCID adoption @IABTechLab #OpenRTB
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WTF is a taxonomy? @IABTechLab has three! Content, ad product, and audience. Lizzie Petro @Yieldmo and Gabe Thomas, Safex break it down. Join us to help define and evolve taxonomies. #BingeSeries23 #adtech
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How do you make use of video-level data and content identifiers in @IABTechLab’s #openRTB? Richie Hayden @iris_tv breaks it down. #BingeSeries23 #adtech The signals for better contextual targeting.
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Alex Persky-Stern, CEO @waymark talks about AI for creating video content. AI just keeps getting better and can do some amazing things. @IABTechLab #BingeSeries23 #adtech
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James Wilhite @getpublica @integralads shares how ad pods work in programmatic video with @IABTechLab’s #openrtb using his favorite show “It’s a Wonderful Life.” #adtech #BingeSeries23
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