Afternoon at #IABPlayFronts: @ZyngaAds unveiled Zynga Ads+; Super League Gaming & Gameloft for Brands explored gaming as a premium ad environment; @IGN Entertainment brought in AI and audience intent; and @Roblox & @GEEIQinsights connected gaming with premium video.

This morning at #IABPlayFronts: Admazing explored audience, engagement & attention in mobile gaming; @TheOverwolf challenged outdated ideas about “gamers”; @livadstream showed how livestreams can scale as media; and Precisify covered safe, measurable gaming campaigns.

🎮 We’re live at #IABPlayFronts! IAB’s Cintia Gabilan kicked off the event, setting the stage for a day of conversations about gaming, advertising, technology, creators, and the communities shaping the space.

The final stretch of #IABPodcastUpfront looked at what’s next for audiences and creator businesses: @iHeartMedia shared Gen Z research, C-Suite Network made the case for niche audiences, Red Seat Ventures explored creator-led growth & Sounds Profitable mapped the ecosystem.

#IABPodcastUpfront 2026 is live! 🎧 IAB’s @Jason Adamski kicked off the day by framing podcasting’s next chapter around a simple question: are we helping the medium grow into what it’s becoming, or holding onto what it used to be?

The final #IABCreatorFronts sessions focused on trust, creator-led entertainment, and better brand-creator fit, with @washingtonpost, FOX Corporation, @TikTokBusiness, and @Agentiohq taking the stage.

This afternoon at #IABCreatorFronts, Acast explored cross-platform influence, @CyberAgent_PR looked at global anime fandom, @Twitch showcased smarter creator-brand matching, and @LowensteinLLP tackled the evolving legal landscape.

The morning at #IABCreatorFronts explored how creator-led media is scaling. @YouTube shared what sets high-performing programs apart, Agentio unpacked the attention vs. investment gap, and @CultureGenesis showed how creators are becoming appointment viewing.

Today’s the day – #IABCreatorFronts is officially live! IAB's James Douglas opened the day with a message that set the tone: "We do not need to standardize creators. We need to standardize the infrastructure around them!"

Join us September 15-17 to explore how community, fandom & creator influence are reshaping the way brands connect with consumers. 🎤 #IABCreatorFronts: okt.to/fvRJaS 🎧 #IABPodcastUpfront: okt.to/gPYucK 🎮 #IABPlayFronts: okt.to/rt3K4E

AI is making programmatic video faster & smarter, but also harder to see. As automated decisioning expands across CTV & video, buyers and publishers need more visibility into why inventory is selected, priced, and optimized. Read more via @Martech: bit.ly/4gKB7F5

ICYMI: Agendas Are Live for the Upcoming IAB Marketplace Events 💥 Secure your free pass and explore the newly released agendas: 🎤 #IABCreatorFronts: okt.to/J0Pw9s 🎧 #IABPodcastUpfront: okt.to/vLTUKp 🎮 #IABPlayFronts: okt.to/skA34T

It's official: IAB is joining Jupiter Festival Miami Miami as a Founding Partner ahead of its debut October 6–9! Read all about it via @ADWEEK: okt.to/wp20ue