Publica is a leading demand agnostic CTV Ad Server owned by @integralads. Awarded 'Best CTV Ad Server' in the 2023 @VideoWeek awards.
Joined March 2017
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Meet with the Publica team in Cannes this year to discuss how intelligent ad break construction can grow both advertising revenue, and streaming audiences for TV OEMs, FAST and AVOD services.
Request some time to meet with Publica here: lnkd.in/ezWRR86F
#CTV #AdServing
Publica by IAS retweeted
Our Tim Willcox was featured on a panel last month at @videoweek New Video Frontiers ‘With TV Looking for Efficiencies: Is it Time for TV to Go All-In on Programmatic?’ Watch the full session here: youtube.com/watch?v=NHeLkb9F…
Publica by IAS retweeted
The @getpublica team were thrilled to be named Best CTV AdServer at last years @videoweek awards.
Excited to see who wins the prestigious award this year!
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If you want to better understand how the theory of 'header bidding' works in CTV, watch this explainer by our EMEA Commercial Lead @stephmillerPM, who breaks down the process in this @exchangewire TraderTalk TV episode with @cpokane 🎬
#CTV #AVOD #FAST youtube.com/watch?v=1S5WInCT…
Publica by IAS retweeted
Is it time for TV broadcasters to go all in on programmatic to grow their advertising revenue?
I enjoyed speaking on this panel alongside leads from @SkyUK, @dentsu_global & @PubMatic at New Video Frontiers from @videoweek.
#CTV #AVOD #FAST #BVOD 🎬youtube.com/watch?v=NHeLkb9F…
▶️ How are TV broadcasters building for a programmatic future?
▶️ How are those on the buy side planning & buying streaming audiences?
Publica VP Strategy @Gu881n5 put these questions to @ITV, @SkyUK & @emglobal at the Connected TV World Summit.
youtube.com/watch?v=Gu39R0RX…
Publica by IAS retweeted
We are proud to sponsor #POSSIBLE2024, hosted by @MMAglobal! Our IAS and @getpublica teams will be sharing valuable insights on the data-driven technologies shaping the future of digital media. Click the link to get in touch: integralads.com/contact-us/
Publica by IAS retweeted
If you are attending @PossibleEvent and want to learn more about @getpublica and how we help some of the biggest TV OEMs, AVOD & FAST services to power their CTV ad break decisioning, please drop me a DM to connect with our team.
#CTV #POSSIBLE2024 – at Camden Town, London
Publica by IAS retweeted
We will be discussing the challenges and opportunities of CTV advertising at PubAcademy Korea on April 24th, joined by Sudipto Das and Yoojing Jeong from PubMatic, Chris Mottershead from Publica, and Richard Lee from WishMedia. Register now: events.pubmatic.com/pubacade…
If AVOD and FAST services want to grow their viewers, building good CTV ad breaks should be just as important to them as content.
Publica VP Strategy & Marketing @Gu881n5 spoke to @videoweek about the new Publica CTV white paper.
#CTV #AVOD #FAST videoweek.com/2024/02/21/bui…
Publica by IAS retweeted
Television content delivered via the household IP should be called? – at Greenwich, London
12%OTT
48%CTV
29%Television
11%IPTV
90 votes • Final resultsPublica VP Strategy & Marketing @Gu881n5 spoke to Omar Oakes from @TheMediaLeader about the importance of building seamless CTV ad breaks, and how they can help AVOD and FAST services to grow their advertising revenue, and viewers.
#CTV #AVOD #FAST
youtube.com/watch?v=psOQSseS…
Wow, we are thrilled to learn Publica has just been shortlisted in the @Digiday Video & TV Awards. A big thanks to all the global TV OEMs, FAST & AVOD services who partner with us to help them power their CTV ad break decisioning. 🙏
Full shortlist here: lnkd.in/g6hVJNt5
Programmatic now front and center for CTV Ads explains our VP Strategy & Marketing @Gu881n5 in this Q&A with @Beet_TV 🎬
#CTV #AVOD #FAST #Streaming #AdTech
youtube.com/watch?v=ajV1Oqy6…
Publica by IAS retweeted
Bringing ad podding to streaming TV.
Another great CTV blog from the @IndexExchange camp... 👌
Thanks for the @getpublica shout out also 🙏
#CTV #AVOD #FAST #Streaming #AdTech indexexchange.com/2024/03/26…
Publica by IAS retweeted
Massive congrats team @getpublica and a big thanks to the growing number of TV OEMs, AVOD & FAST services who partner with Publica to help them power their CTV ad break decisioning.
#CTV #AdServing #SSAI #AVOD #FAST
"No two SSPs are built the same. The reality is that different SSPs bring different things to the table – and that diversity is an asset to CTV publishers"
If you missed this CTV Q&A with our VP Product @JamesWilhite in @adexchanger, read it below.
adexchanger.com/content-stud…
Publica by IAS retweeted
Last week our Tim Willcox was on the panel "With TV Looking for Efficiencies: Is it Time for TV to Go All-In on Programmatic?" at @videoweek New Video Frontiers. Thanks to everyone that joined us!
Publica by IAS retweeted
Massive congrats to @vinnyflood & the entrire @videoweek team on a great first day of New Video Frontiers in London. 👏👏
Looking forward to tomorrow where @getpublica will be on stage speaking also.
#CTV #NVF24 #AVOD #FAST #BVOD – at Camberwell, London
