IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem

New York, NY
Joined September 2014
IAB Tech Lab@IABTechLab21h
Agentic AI is the next frontier for programmatic media. Don't miss #IABTechLab CEO Anthony Katsur at the IAB Sweden's Programmatic Day 2026 on October 21 where he'll share how AAMP establishes open, trusted standards for AI-driven buyer and seller agents: okt.to/iqTa65
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IAB Tech Lab@IABTechLabOct 17
Cross-platform impression measurement for CTV is still harder than it should be. Vinod Panicker from Amazon Ads, joins us at #InternationalSummit on November 5 to look at how OM SDK can standardize impression measurement across streaming platforms: okt.to/NAhU7d
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IAB Tech Lab@IABTechLabOct 16
Programmatic CTV offers endless data signals, but making sense of them remains a massive challenge. At #IWantMyCTV on Nov 12 Philo’s Kyle Turner will tackle how to tame massive data volumes so buyers can extract clear, actionable intelligence: okt.to/XU4eka
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IAB Tech Lab@IABTechLabOct 14
Programmatic CTV efficiency starts with shared accountability. OMG's Ben Hovaness will break down the practical application of these standards and share how establishing shared business norms helps drive effectiveness. Register now: okt.to/AY8wml
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IAB Tech Lab@IABTechLabOct 14
Achim Schlosser, VP Global Data Standards at Bertelsmann, has spent his career shaping standards for data use, privacy and AI. Hear how Content Monetization Protocols (CoMP) give publishers a path from scraping to usage-based revenue: okt.to/ZkvmMW
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IAB Tech Lab@IABTechLabOct 13
At #InternationalSummit, join identity expert Anna Schenk from ID5, a leader in privacy-centric identity infrastructure to dive into identity in the agentic era and reveal how standardized adaptive frameworks can bridge AI, digital, & offline touchpoints: okt.to/H9Kefd
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IAB Tech Lab@IABTechLabOct 12
The future of agentic AI in ad tech arrives in SF tomorrow for #IABTechLab's West Coast Symposium. Expect an afternoon of live demos, technical roadmaps, and new industry standards. For the chronic procrastinators, a few last-minute tickets remain: okt.to/kMtU4E
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IAB Tech Lab@IABTechLabOct 12
As CTV inventory rapidly scales, the line between "premium" and "made to look premium" has never been blurrier. FreeWheel and PMG will talk about inventory signals, supply-chain verification, and what it really takes to prove media value in today’s market: okt.to/q62scT
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IAB Tech Lab@IABTechLabOct 11
Joe Varvara, VP of Sales & Marketing at Supertab, has 18+ years in creator and publisher monetization and will show how open standards combined with infrastructure like Supertab Connect can turn AI access into revenue at #InternationalSummit on November 5: okt.to/Atp67r
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IAB Tech Lab@IABTechLabOct 9
Autonomous AI agents are rewriting advertising by planning media, negotiating inventory, and optimizing campaigns end-to-end. Join Databricks at #InternationalSummit as they explore where value lands when software autonomously executes the ad lifecycle: okt.to/FsJSyx
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IAB Tech Lab@IABTechLabOct 8
Agentic AI isn't just coming to ad tech, it's already executing transactions in production. In 5 days, explore hands-on AI agent architectures, OpenProposal standards, and real-world guardrails at #IABTechLab's West Coast Symposium in San Francisco: okt.to/dhZzu4
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IAB Tech Lab@IABTechLabOct 7
What happens when an AI buying agent approves a $21,600 deal on a $20,000 budget? Catch HyperMindZ at our West Coast Symposium to break down how to build deterministic guardrails that keep autonomous ad-tech agents on budget and how OpenProposal fits: okt.to/bTl7pA
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IAB Tech Lab@IABTechLabOct 7
CTV ad formats have officially grown up. Sit down with Rakuten TV’s Julia Bourke and Jill Wittkopp for a chat on how CTV ad formats are evolving and what that means for platforms, advertisers, and the viewer experience at #InternationalSummit: okt.to/0ay1Gc
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IAB Tech Lab@IABTechLabOct 6
In just one week, the shift to autonomous advertising takes center stage in San Francisco at the #IABTechLab's West Coast Symposium! Join us for live technical demos and deep dives into the agentic standards reshaping programmatic buying, CTV, and privacy: okt.to/N1AhDl
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IAB Tech Lab@IABTechLabOct 5
At #IWantMyCTV 2026 we’re hosting a hands-on working session to break down what ECAPI actually standardizes, dissect where current real-world deployments fall short, and more. Only a few hours left of early bird pricing! okt.to/pl9W4r
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IAB Tech Lab@IABTechLabOct 4
Cross-platform CTV measurement shouldn’t be a puzzle. At #IABTechLab’s #IWantMyCTV on November 12 in NYC, Amazon Ads’ Vinod Panicker and Jill Wittkopp will unpack how OM SDK standardizes impression measurement across streaming environments: okt.to/8Z2Jop
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IAB Tech Lab@IABTechLabOct 3
Don’t miss Axeptio’s Romain Bessuges-Meusy at #InternationalSummit where he’ll break down how navigator.consent works alongside the TCF framework to establish agent identification, accountability chain, and preference protocols: bit.ly/4ANcj8k
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IAB Tech Lab@IABTechLabOct 2
Don’t miss the opportunity at #IABTechLab’s #InternationalSummit to sit down with Bertelsmann’s Achim Schlosser, Supertab’s Joseph Varvara, and Shailley Singh to talk about how CoMP can turn uncontrolled crawling into authorized, accountable access! bit.ly/4AKFUzi
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IAB Tech Lab@IABTechLabSep 29
#IABTechLab’s Senior Director of Data and Privacy, Rowena Lam, and Trusted Server Architect Jason Evans kick off Trusted Server Developer Day! We’re ready for testing and excited to show publishers how they can start implementing Trusted Server today.
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