@HightouchAI after they offer $1.2B for a universal ID that only has the 4th highest adoption rate 😁
Mathieu Roche retweeted
The world’s richest man @elonmusk is promoting the far right in Europe. Don’t buy a @Tesla.
Location: Tesla Gigafactory, Berlin.
(In collaboration with @politicalbeauty)
The peanut butter and jelly of adtech. Never a better duo @aripap and @JoeZawadzki ! Thanks Barry and @BidSwitch for bringing them together on stage at Bidswitch Partner Connect today 🤩 #fanboy
Thanks for having me @ericfranchi and @joe_zappa, great conversation about the challenges of launching and scaling an adtech company, and about making privacy cool 🤣 (ps: it ain’t. It’s just super important!)
So many lessons here from @rochemathieu, check it out.
open.spotify.com/episode/2bT…
Mathieu Roche retweeted
2024: The Year of Identity in AdTech
(#AD)
Did you know?
91% of adtech pros have already adopted or are planning to adopt an identity solution this year. And despite Google’s U-turn on cookies, 75% of industry leaders say it won’t slow down their shift.
This isn’t just about browsers anymore. As identity expands across digital, CTV tops the list of channels in need of support, with mobile, digital audio, and gaming close behind.
Get the full scoop on adoption rates, testing, and the future of addressability in other channels.
👉 Check out @ID5_io's 2024 State of Digital Identity Report.
id5.io/resources/state-of-di…
Awesome evening with @S4Capital portoflio companies and Sir @martinsorrell himself to close out #AWNYC with a bang 💥
Important threat from @pbannist about Google’s attempt to keep all web traffic (and the associated revenue) for itself sucking human-produced content and spitting it back on its own pages via its AI engine…another example of dangerous monopolistic behavior by Google 👿
“Indeed it has been said that democracy is the worst form of Government except for all those other forms that have been tried from time to time.…”
Winston Churchill, 1947
Mathieu Roche retweeted
At the #TechLabSummit, we are sticking with the future of identity and addressability with our next panel hosted by @rochemathieu, @ID5_io, @adform, @weareogury and @LiveIntent discussing how alternative ID solutions are a path forward to solve for an addressable advertising ecosystem in a world of signal loss. #NothingWillBeTheSame #TheEndOfTheBeginning
Every time someone from Google says “we as an industry” at the @IABTechLab #TechLabSummit
Excited to attend @egtaconnect ‘s CEO and Top Exec Summit in London today and talk about Identity for CTV with European broadcasters 🚀 📺
No founder ever: “I work harder under VC oversight”
Me: 🥵
@aperiamventures
Ad industry, be careful what you wish for! This “transition” has been going on for 4 years, and in the meantime Google has only increased its control and dominance over digital ads. Do we really want another extension?!
adage.com/article/digital-ma…
Great intro from @anthonykatsur and great comment about the privacy sandbox. “Google is building an ad server and a SSP in Chrome…
Suggested addition: “…and trying to prevent anyone to operate outside of these systems” 😉
The cookie is crumbling! #IABTechLab CEO @anthonykatsur kicking off Privacy and Addressability "As the Cookie Crumbles" #CookieCrumblesNYC #TechLabEvents
Just met the #cookiemonsters in Times Square 🤣 Very timely ahead of @ID5_io’s On the Road event in NYC this afternoon and @IABTechLab’s As the Cookie Crumble event tomorrow 🙌🏻 Bring it on 🚀
“The real challenge [with 3P cookie deprecation] is with measurement” 100% correct from @emglobal’s Belle Cartwright @Belle_J_C at #NVF24 👏🏻
Refreshing to see an all-female panel that is NOT about diversity! Well done @videoweek #NVF24
