Investor in adtech companies via @AperiamVentures. @Pacvue BoD. @Marketecturetv + @OpenMarketPod co-host. Faixa Roja.
Seaside Heights, NJ
Joined August 2007
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All TV will become performance TV over time as buyers get more sophisticated and adopt AI platforms that feed measurement into buying.
Spending time in the creator space has given me a profound and renewed appreciation for creative personalization.
NYC, we’re making it a double!
Excited to be back-to-back with @tkawaja and team's DMSbyLUMA on November 9 and our @aperiamventures Annual Summit on November 10.
Two days. Plenty of opinions. Even better company.
If you got an invite to either of these private events, clear your calendar and be there!
Last I looked (granted it's been a while and stuff moves so fast nowadays) CharacterAI was *the* top inventory source for a bunch of AI chat monetization startups.
Not sure if that is still the case. But this bk filing is worth watching.
If it ends up in Disney's hands it could be a good thing for ads in chat.
It’s that time again where Michael and Steven get sent back in time from 6 months from now to explain the latest in AI. A must-listen!
Opus 5.5 is bringing "CTV advertising for SMBs" much closer to reality. But you still need adtech to get the ads right.
@This_Liss and @BishPlsOk walk @ericfranchi and me through it on Open Market today.
Check it out.
Eric Franchi retweeted
Bring incremental new buyers into your monetization stack without any extra SDKs with our new CloudX Exchange (CXX) ... take a look!
Eric Franchi retweeted
It was a pleasure to chat with @cferengul and @JoeZawadzki on the @aperiamventures podcast this week.
We spoke about all my fav topics:
- hiring AI agents
- why agencies hire @gigico_ai
- the growth of Amazon Ads
- how the winners will form in the UMP category
Listen here: 👇👇
open.spotify.com/episode/7ot…
Actually think this MMN (menu media network/McDonald's Media Network) is a neat idea.
Ads on drive thru order menu = non-interruptive, high attention, screens fully digital, user at point of purchase.
Would imagine they extend to mobile app, or are already.
cnbc.com/2026/09/23/why-mcdo…
Fun @OpenMarketPod with @joe_zappa @billwise and @guykuperman on the launch of @TeamMediaocean AI Ventures.
Startups need capital, integrations and distribution. MO is looking to help with all 3, but the latter two are what make this initiative super compelling.
Looking forward to @aperiamventures and MO partnering on deals and kicking off Advertising Week together!
Today @aperiamventures published our market map of Unified Media Platforms.
It is the category generating more new company formation than anything else we're seeing right now. So, we made a little map!
UMPs plug into all kinds of supply: walled gardens, open web, CTV, LLMs, etc. via APIs/AdCP, layer an AI decision engine on top, and run the loop continuously: plan, push, measure, adjust, again.
We think it could be genuinely disruptive to how media gets bought and the broader ecosystem.
Link to view, download and share: docs.google.com/presentation…
Emerging category you should pay attention to.
Aperiam.vc/ump
Ladies and gentlemen. We have a new acronym. Please welcome UMPs.
@cferengul gives the pitch and I try to poke holes, in this week's podcast.