Entrepreneur + Investor. CEO @CloudX GP @breakpointcap_
NYC / LA / Aspen
Joined January 2008
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Our TEE secure architecture is what makes Orchestrator possible. Otherwise, we'd only be able to compare aggregated auction results. Clearly that doesn't work. In our secure enclave, we use actual bids, meaning better performance for you
TEE 2.0 extends the CloudX enclave to third-party bids, so you can compare bids across mediation platforms securely.
cloudx.ai/posts/tee-2-0
Jim Payne retweeted
Adding or switching a mediation platform used to mean a new SDK, QA, an app release, and weeks of waiting on user upgrades. With CloudX Orchestrator, it's a setting in the dashboard.
cloudx.ai/posts/introducing-…
Thank you @tipsheetai for covering our @cloudX Orchestrator multi mediation launch ... cloudx.ai/posts/introducing-…
Today's tips for Thursday, October 15.
* CloudX brings orchestration to mobile ads.
* Prebid opens door to agentic ad servers.
* Magnite, LG bring agents to the home screen.
* ChatGPT Ads busy Down Under.
* Chatbot Character[dot]AI files for bankruptcy.
* Google adds controls amidst AI automation.
* Stagwell lands ServiceNow for AI marketing.
* eMarketer: Google AI Mode wins.
* LLM developments: AI opportunity for Europe; Health care and AI; a critical materials AI startup.
* Eric Seufert on ad wars; CMO on LLMs; Trey Titone on retail media risk; Adam Epstein's Amazon DSP musings; YouTube and incrementality.
Get tipsheet: tipsheet.ai/news/cloudx-orch…
You don't have to change your code or push a new app version to experiment with different mediation options ... our @cloudX Orchestrator lets you integrate once, and modify on the fly. Check it out
Introducing CloudX Orchestrator, now in beta.
Run CloudX alongside other mediation platforms from a single integration, and decide ad unit by ad unit how they work together, right from the dashboard. No app update needed.
cloudx.ai/posts/introducing-…
Jim Payne retweeted
Introducing CloudX Orchestrator, now in beta.
Run CloudX alongside other mediation platforms from a single integration, and decide ad unit by ad unit how they work together, right from the dashboard. No app update needed.
cloudx.ai/posts/introducing-…
Jim Payne retweeted
Fixed floors price every ad request the same way. Dynamic Pricing uses machine learning to price each eligible request on its own, so you capture more revenue from the same traffic.
cloudx.ai/posts/introducing-…
A huge step forward for publisher monetization ... automatic, adaptive and intelligent pricing for your mobile in-app ad inventory
Meet Dynamic Pricing: capture more revenue by dynamically pricing every ad request using machine learning.
Available now. Learn how it works: cloudx.ai/posts/introducing-…
Jim Payne retweeted
Amazon banning agents is the first opportunity I've seen since Amazon was founded for a startup to create an Amazon competitor. People will want agents to buy stuff for them. It will be one of the main use cases. And they won't want to use some Amazon-supplied agent to do it.
Jim Payne retweeted
Your monetization team checks the same dashboards every morning. CloudX Agent can do it for them.
Daily health checks, revenue anomaly alerts, A/B test reviews, a morning digest for execs. Pick one, click Use template, and it runs on its own.
cloudx.ai/task-library
For years I've used an app called SpeedCrunch on the Mac for quick calculations and as a numeric scratch pad.
Working on some slides this weekend and the app was looking dated and struggling... with @claudeai 's help, I created a SwiftUI front end fork of the project. It looks and feels awesome.
It is GPL and available as a Homebrew package and on Github here: github.com/jimpayne1/crunchp…
Check it out, and I hope you find it useful!
Bring incremental new buyers into your monetization stack without any extra SDKs with our new CloudX Exchange (CXX) ... take a look!
Big launch from our friends at @layer_ai ... playables generated directly from your game assets
“Anyone not using Layer is 2.5 steps behind."
@matejlancaric, after surveying 115 UA studios for his Q1 2026 report
Here's what he's talking about:
bit.ly/4AEVufT
Jim Payne retweeted
“Anyone not using Layer is 2.5 steps behind."
@matejlancaric, after surveying 115 UA studios for his Q1 2026 report
Here's what he's talking about:
bit.ly/4AEVufT
Jim Payne retweeted
Last week we launched Tasks in @Cloudx . Here's one thing I really like that you might have missed - smart notifications.
You tell the agent when it's actually worth pinging you, in plain words. "Only if US revenue drops more than 10%," "ping me if fill on any network falls below 40%," etc. It keeps checking on schedule and stays quiet unless that happens.
To learn more: cloudx.ai/posts/introducing-…
Jim Payne retweeted
We're hiring a Marketing Lead at CloudX. First marketing hire, hands-on, US remote, NYC preferred. You'll own how an AI-native mobile ad platform shows up in the world. cloudx.ai/careers/marketing-…
Jim Payne retweeted
Great product design can sometimes be hidden behind a single toggle.
One of my favorite parts about agent Tasks in @cloudx is Smart Notifications.
Say you have an agent reviewing your live AB tests every day.
You probably don't want a daily email just to find out that "nothing has changed or reached significance". When everything is urgent, nothing is.
With Smart Notifications, the agent will decide when there's something worth notifying you about.
Want to run revenue analysis every day, regardless of outcome? Just turn Smart Notifications off. EZ.