Open Market is a podcast about building companies in the advertising industry co-hosted by Eric Franchi and Joe Zappa
Joined June 2025
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The slop has developed taste. We’re all processing this.
@This_Liss and @BishPlsOk join @joe_zappa and @ericfranchi to discuss AI creative that people might actually want to watch.
Watch here: youtu.be/IbxVsz3SRP4
Listen here: open.spotify.com/episode/1Kh…
An MS diagnosis pushed Jared Siegal to take control of his future.
He joins @joe_zappa and @ericfranchi to discuss building Aditude, scaling from consultant to CEO, processing 1T+ impressions annually and betting on the overlooked corners of the open web.
youtu.be/-x0evHxaloI
listen:open.spotify.com/episode/1cI…
Heather makes complex connectivity sound simple. Almost as simple as challenging @aepstein_ to a five-mile run.
@MadConnectai handles the integrations. Adam, you handle the cardio.
watch the full video here: youtu.be/FYNu_hXg4Ko?si=rVEB…
listen here:open.spotify.com/episode/2O0…
Joe Marino came on @OpenMarketPod to discuss building @RibeyeInc , fixing local advertising, hiring A players, and surviving entrepreneurship.
We first had to establish that he is Sicilian, @ericfranchi may be French, and the @joe_zappa's family remains emotionally aligned with the @Mets and @nyjets .
Business insights followed eventually.
Watch here: youtu.be/w05XiHhKNvk
Listen here: open.spotify.com/episode/2qB…
We invited Allie Colman @taxtechgal of Aprio to discuss taxes.
Somehow this turned into a $1B exit scenario, public math, “legal voodoo,” and @ericfranchi protecting his reputation by refusing to calculate anything live.
A very normal Open Market episode with @joe_zappa and @ericfranchi
Watch: youtu.be/rgxZFWSLZcI
Listen: open.spotify.com/episode/4bq…
Thank you for coming on!
Great catching up with @ericfranchi and @joe_zappa on the Open Market pod! A few things we got into:
• How real agentic campaigns are transacting today
• Why big companies need to move at startup speed to win in agentic
• The excitement of finding “AI-pilled” customers to collaborate with as the AI ecosystem gets built out
This was recorded right after Cannes, so I was also a little too impressed by how Magnite uses the AC on the yacht as a competitive advantage to close deals in the 95° Cannes heat 😂
Tune in 🎙️ open.spotify.com/episode/5MU…
Open Market Podcast retweeted
Great catching up with @ericfranchi and @joe_zappa on the Open Market pod! A few things we got into:
• How real agentic campaigns are transacting today
• Why big companies need to move at startup speed to win in agentic
• The excitement of finding “AI-pilled” customers to collaborate with as the AI ecosystem gets built out
This was recorded right after Cannes, so I was also a little too impressed by how Magnite uses the AC on the yacht as a competitive advantage to close deals in the 95° Cannes heat 😂
Tune in 🎙️ open.spotify.com/episode/5MU…
Ad tech company: “We help brands grow.”
Also ad tech company: one marketer and four conference selfies.
@AdamSinger joins @OpenMarketPod with @joe_zappa and @ericfranchi to explain why the industry needs to start betting on its own marketing.
(adventures of thumbnail selection continues)
youtu.be/Yu9cER7b4AE
open.spotify.com/episode/4Ju…
Free adtech business growth advice from @joe_zappa.
Content is like leg day.
Nobody wants to do it.
Everyone notices when you don’t. (Subtle nod to @ericfranchi fitness obsession)
Welcome to #MoneyMonday @AdamSinger with @joe_zappa and @ericfranchi
episode coming soon...
Watch here: lnkd.in/gbVQihYY
Listen here: lnkd.in/gNFVUzdd
A podcast about building companies in the adtech industry
Open Market Podcast retweeted
Really great episode of @OpenMarketPod today with @JamesBorow of Comcast's Universal Ads and @joe_zappa.
We recorded this right before the acquisition of Vibe so the chat about performance/CTV is super relevant.
James is one of the clearest thinkers in adtech and one of my favorite people to talk to and collaborate with. You will love this episode if you love adtech.
Open Market Podcast retweeted
I'M ON @The_ADSN today.
@JamesBorow, @DanielDruger, and I discuss how to use content to stop being invisible and build your career. This isn't just for CEOs/companies. It's for everyone.
You used to have to ask to have a voice; now you just log onto X.
Check it out!
Hi new x algo
I don’t want to give @ericfranchi and
@joe_zappa a reason to fire me for trolling them non-stop so the only logical solution is to make me too difficult to get rid of. 😂 kindly asking for a follow, a repost, or introduce me to more people in AdTech to bring on :)
@JamesBorow came on @OpenMarketPod to explain the future of performance TV.
@joezappa discussed dating apps.
@ericfranchi asks if James prefers NY or LA
And an AI-generated ad featuring maggots became a success story.
Adtech remains perfectly normal.
youtu.be/k_ekwcqvFiY
what do you think @JamesBorow said?
NY or LA?
Is this @Polymarket or @Kalshi worthy?
Episode airs tomorrow for results!
@ericfranchi @joe_zappa
Teamwork makes the dream work @joe_zappa
I would tag you @ericfranchi but @joe_zappa and I did the leg work on here to bring the life back to X
Open Market Podcast retweeted
What happens when you put me three #AdTech guys - @ericfranchi , @joe_zappa and me - in a (virtual) room for a podcast session with no holds barred?
You get a fun, unfiltered conversation about #AI, AdTech, what is actually changing and what is mostly industry hype - plus a few moments that are probably #NSFW.
I brought the strategy, Eric brought the smart questions, and Joe brought whatever was happening in Joe’s brain that day.
Sound interesting? Check it out on the new episode of @OpenMarketPod which went live earlier this week!
- Watch here: youtube.com/watch?v=DIxPP9zF…
- Listen here: open.spotify.com/episode/0eF…
New feature on @OpenMarketPod with @joe_zappa and @ericfranchi
“Word of the day” 🤣🤣🤣🤣featuring @RioLongacre
Full episode in comments
#adtech #unhinged #adtechpod