James Rooke retweeted
Unsolicited advice for social advertisers testing TV:
• Pixels are for targeting, not measurement
• Treat creative like 15s/30s horizontal IG ads
• TV is the new 2nd screen/close the sale on the phone
• Measure with incrementality
• Test via @Universal_Ads so spend goes to ads, not fees
James Rooke retweeted
Paramount has launched a new ad tech layer built using FreeWheel.
Conduit is designed to solve some of the sticky problems in the fragmented #CTV space by allowing different tech to integrate into Paramount's ad serving system.
Learn more on @adage: bit.ly/3SkTUvP
James Rooke retweeted
New podcast episode features super interesting chat with Comcast ad boss James Rooke on the state of the TV ad market and the opportunity for local to go programmatic
tinyurl.com/585ddtwf
James Rooke retweeted
Selling "blended inventory" -- real media spots diluted with non-qualifying junk to reduce CPM 's is a big problem in CTV and diverts $$$'s away from real content & platforms that operate legitimately and transparently ...
When will we stop it?
adexchanger.com/tv-and-video…
James Rooke retweeted
Live from @Cannes_Lions, @ComcastAd President @jamesrooke talks with @jackmyersbiz about the company's efforts to bring stability to an industry in constant flux. #MediaVillageCannes
mediavillage.com/article/com…
James Rooke retweeted
James Rooke, president of @ComcastAd, shares insights on how linear TV & streaming ads complement each other to reach the most consumers in this interview at the Advanced Advertising Summit in New York: beet.tv/2022/09/streaming-vi… #advancedadvertising #nyctvweek @_JamesRooke $CMCSA
James Rooke retweeted
@_JamesRooke, the new president of @ComcastAd, shares an insider's view of the company's plans such as supporting the growth of addressable advertising in this Beet.tv interview w/ @RobWilliamsNY: beet.tv/2022/08/media-intero… @effectv @FreeWheel @blockgraph $CMCSA
James Rooke retweeted
"Ad fraud has been a 90+% problem, since at least 2015"
There Are Not Enough Humans in All of Human History
linkedin.com/pulse/enough-hu…
Another step forward spurring innovation in measurement. More choice is good for buyers and sellers as the industry moves toward a multiscreen, impression based future. @effectv @Comscore @adage @ComcastAd
Comcast Cable’s ad sales division Effectv will offer Comscore’s local TV measurement as currency, joining the growing ranks of TV players offering Nielsen alternatives to write deals. ow.ly/lqrx50IHIjG
James Rooke retweeted
This is a year for #marketing leaders to think boldly about the growth agenda and taking on more of it. My latest article in @HarvardBiz: hbr.org/2022/02/5-ways-marke…
James Rooke retweeted
No question about the power of TV ads to help D2C brands break out and grow ...
www-modernretail-co.cdn.ampp…
Congrats @clairefchambers @amandahesser @Food52 - the power of creating an incredible community / content / commerce flywheel!
🚨 NEW on @axios: @Food52 has tripled its valuation with a new $80 million investment from TCG
— Now worth ~$300 million
— It's acquiring home decor company @SchoolhouseElec for $48 million as part of expansion
axios.com/tcg-chernin-group-…
Great POV piece from @FreeWheel on the intersect of data, privacy, programmatic and enabling the future of TV @adage
Jon Whitticom, Chief Product Officer at @FreeWheel, shares his thoughts on why TV publishers, distributors and advertisers must overcome challenges with media data. #AdTech frwl.tv/3rFKlul
It’s not an either/or choice between advertising on TV vs streaming. It’s smartly combining both in order to deliver better advertising outcomes for marketers. CTV = Converged TV @effectv @ComcastAd
Should your next advertising campaign include TV or streaming? The answer is…yes. Learn more from @effectv's Heather Coghill on why TV plus streaming is the marriage for you: comca.st/3pfwYOL
James Rooke retweeted
Great discussion with @effectv GM @_JamesRooke and our CEO @michaelbeach. James shares his thoughts on how the industry should be approaching proof of performance and the future of addressable TV. Watch the full interview here! bit.ly/3wWe4P8
James Rooke retweeted
🎙 Listen to Pooja Midha's full conversation with @Beet_TV's Andy Plesser on the #BeetCast #podcast for a candid discussion about the challenges women and people of color in the advertising industry face and more. 🎙 bit.ly/3bvNHqY @comcastad
Another piece of the puzzle in place as we accelerate the transformation of @effectv into an audience delivery company
This Post is from an account that no longer exists. Learn more
Welcome to the Comcast family @missmidha - finally get to work with you on the same team after 9 years as both a client and tech partner! @effectv @FreeWheel @ComcastAd
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Great primer on breaking down the complexities of unified video from the @FreeWheel advisory services team.
The future is dynamic and data-enabled. Here's a must-read for anyone trying to understand the challenges of unifying video. Print out a copy of our new Definitive Guide to Unified Video as a comprehensive reference:
frwl.tv/2ZHcT7B
