CMO whisperer. Former Betaworks Partner. Past Publisher HuffPost. Media, marketing, advertising, digital, transformation, & innovation.
NYC!
Joined June 2008
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Janet Balis retweeted
A quarter century ago a young journalist on the NYTimes M&A beat arrived at my apartment and impressed me with his acumen and initiative. Today he is the leading financial journalist across print, books, TV, and global conferences with the world’s power brokers on speed dial. He has a great new book, 1929, and is hosting his top tier DealBook conference in NYC on Wednesday. This is my tribute to Andrew Ross Sorkin.
youtu.be/G-xANdldnSo
Janet Balis retweeted
Congratulations to my friend Janet Balis (@digitalstrategy) on her new partnership at @BCG. The good folks at BCG are lucky to have her!
My latest article: “Leaning into #transformation discomfort to grow faster" linkedin.com/pulse/leaning-t… on @LinkedIn #cmo #marketing
If #GenAI is the future, #data is its fuel. This Wednesday at noon, join @EY and @MMAglobal for a webinar to share survey results from 100+ global marketers on the state of their #data maturity. Register here (no membership required): mmaglobal.com/webinar-regist…
Janet Balis retweeted
Everything @digitalstrategy writes is smart - this is a quick but crisp read on #influencers leading with #alixearle (whom I learned about through my daughters of course).
#brands #cmos #canneslions #hbs hbr.org/2023/06/how-the-best…
Janet Balis retweeted
Generative AI is poised to change everything and no one can afford to sit on the sidelines. @digitalstrategy shares how companies can unlock value from this emerging technology with CNBC. go.ey.com/3X7XMRc
Is your week at #CannesLions2023 already a blurry memory? Or did you miss it entirely? No worries!
5 quick takeaways after this week at #CannesLions linkedin.com/pulse/5-quick-t…
How do brands work with influencers to reach GenZ? Find out in my latest article via @HarvardBiz and learn who Alix Earle is if you don't already know: hbr.org/2023/06/how-the-best…
Looking forward to @veecon convo Friday! – at Queens, NY
3:00 PM — 3:30 PM
“The Marketing Zag: Bold Strategies for Disruptive Times” panel featuring Janet Balis (@digitalstrategy), Dave Skena (@DavidSkena), Rachel Webber (@rwebber), Rob Candelino (@RobCandy), moderated by Bimma Williams (@BimmaWilliams)
Looking forward to presenting the latest on the state of #data maturity across the #marketing landscape together with @MMAglobal at #POSSIBLE2023 at 10:10 am today in the Vision Hall – at Miami Beach, FL
If you are at #possible2023, don't miss our exclusive workshop at noon tomorrow. We will be talking about how marketers, media companies, agencies and tech leaders work together or at cross-purposes in the race to use data effectively and stand out. Join us in Splash 11 at noon!
While threats of a recession loom, investing in revenue and growth is more important than ever. I shared thoughts with @TheDrum about how brands and agencies should face economic headwinds. @EY_US #marketing #economy #marketingbudget
thedrum.com/news/2023/01/12/…
Thank you for sharing it! – at New York, NY
A great piece speaking to the value of connecting dots, communicating well, and super human #leadership. Way to articulate cleanly a number of thoughts that have swirled in my head for awhile, @digitalstrategy!
forbes.com/sites/onmarketing…
My latest article via @harvardbiz - Holding Onto Your Marketing Budget in a Downturn @HBSAlumni hbr.org/2022/11/holding-onto…
Janet Balis retweeted
With economic uncertainty comes the risk of cutting #marketing budgets. #CMOs can prepare by keeping an open dialogue with their CEO and CFO, optimizing spend and ways of working, and continuing to drive #DigitalTransformation. @digitalstrategy hbr.org/2022/11/holding-onto…
Janet Balis retweeted
Good advice from @digitalstrategy @HarvardBiz - nominally for #CMOs but really for the whole #cSuite!
hbr.org/2022/11/holding-onto…
Janet Balis retweeted
"It's the next paradigm shift for the internet."
Janet Balis, Marketing Practice Leader at EY Consulting, speaks about Web3 at the #ForbesCMO Summit. trib.al/y8Mr3kb
@digitalstrategy
Some weekend reading: my latest article about #marketing on @HarvardBiz focused on the #CMO agenda. Holding Onto Your Marketing Budget in a Downturn hbr.org/2022/11/holding-onto…
Janet Balis retweeted
"It's the next paradigm shift for the internet."
Janet Balis, Marketing Practice Leader at EY Consulting, speaks about Web3 at the #ForbesCMO Summit. trib.al/y8Mr3kb @digitalstrategy