@FreeWheel
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The platform that makes premium video advertising work.
Global
Joined December 2009
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Transparency that only shows up in the post-campaign report is reconciliation, not strategy. Buyers need visibility they can act on before, during, and after a campaign.
Todd Keats, VP, Platform Demand, on how Buyer Cloud is closing the transparency gap: freewheel.com/insights/repor…
Defining the next era of televison advertising was at the heart of a series of discussions with senior executives from some of Europe's leading broadcasters and media companies.
We asked Emmanuel Josserand to break down the conversations: freewheel.com/insights/blog/…
One week to go!
We’ll be back in Cologne this time next week as we return to DMEXCO.
Find us in Hall 6.1, Booth S B-048
Congratulations to David Mas, who has been named as a finalist in the Skiller Academy Awards! 🏆
David’s nomination is in the Media (Yield Media/CTV) category, which recognizes talent with a focus on campaign performances within a digital media outlet.
The final episode of our MediaTalks summer series features CANAL+ BRAND SOLUTIONS’ Digital, Data & Innovation Director, Emmanuelle Godard.
We’re excited to share that we have been shortlisted in three product categories at VideoWeek’s EVA Awards! A huge congratulations to everyone who was involved in bringing these products to life across the market.
“We know TV works, but we need to be better at proving it.” David Amodio, Head of Sales at Channel 4, was the latest guest to take to the microphone of FreeWheel’s MediaTalks summer series.
Joining Emmanuel Josserand on this week's episode of MediaTalks on tour is Nathalie Dinis of France TV Publicité.
Nathalie discussed the three pillars that contribute directly to attention as well as France TV Publicité’s pivot to YouTube.
FreeWheel, A Comcast Company retweeted
Connecting signals across channels is changing what’s possible in CTV.
At the FreeWheel Premium Programmatic Summit, Jon Mansell (@FreeWheel), Elizabeth Neubauer-Donovan (@Acxiom), and @JeremyBloomHere discuss how first-party data and identity solutions are helping brands better understand consumers and achieve closed-loop measurement.
FreeWheel, A Comcast Company retweeted
What happens when one of the industry’s richest data ecosystems meets premium CTV?
At the FreeWheel Premium Programmatic Summit, @Jackelyn_Keller and Sharmilan Rayer discuss how Amazon DSP and @FreeWheel combine commerce signals and premium inventory to drive measurable outcomes.
Philippe Boscher, Head of Digital Marketing – Data – Research – Addressable TV & Innovation at TF1 Publicité, is the latest guest on FreeWheel’s MediaTalks!
Transparency and performance were the themes that dominated our second MediaTalks conversation at this year’s Cannes Lions.
On this episode, Emmanuel Josserand welcomed Dorine van Mullem, the COO of Talpa Media.
FreeWheel, A Comcast Company retweeted
What happens when AI and partnerships work together?
In the latest Built In/Build On conversation from the FreeWheel Premium Programmatic Summit, @JeremyBloomHere, Cara Sogliuzzo (@FreeWheel), and Roseann Montenes (@AE_GlobalMedia) discuss how AI-powered decisioning is making programmatic more interoperable.
We've launched the Video Content Report in Buyer Cloud, giving advertisers series-level visibility into post-campaign delivery. For buyers, it confirms content alignment. For publishers, it shows what premium inventory is actually worth.
More on @Digiday: digiday.com/future-of-tv/fut…
A customer problem in the morning. A working solution by afternoon. That's the pace forward deployed engineers hit using agentic coding.
FreeWheel CPO David Dworin speaks at the @sigmaswgroup & @danadsselfserve "No More Excuses" panel during @Cannes_Lions.
We took the MediaTalks podcast on tour once again this year, giving Emmanuel Josserand the chance to catch up with industry experts whilst on the ground in Cannes - first up, Olivier Rozental, the Digital Transformation Director at RMC BFM ADS.
FreeWheel, A Comcast Company retweeted
The political advertising hockey stick may be starting to flatten. In the latest conversation from the @FreeWheel Premium Programmatic Summit, @Monicalax , Scott Syroka, and @Jackelyn_Keller discuss why campaign dollars are arriving earlier.
There's a perception that TV advertising is expensive, complex, and reserved for companies with agency relationships and high minimum spends. @Universal_Ads is built to close that gap.
David Shaw, Head of Global Expansion for UA, in the latest FreeStyle With FreeWheel.
Sylvia Tassan Toffola, Managing Director of TF1 PUB, joined Thomas Bremond, Managing Director, International at Comcast Advertising, at Cannes Lions to reflect on a decade of partnership between TF1 and FreeWheel.
Watch here: freewheel.com/insights/video…
FreeWheel, A Comcast Company retweeted
AI is lowering the barrier to building software, allowing customers to create solutions tailored to their own businesses instead of waiting for the next product release.
Marketecture’s @Jackelyn_Keller joins Jeff Ellin (@FreeWheel) and Jarred Wilichinsky (@paramountco) to discuss how FreeWheel is giving customers the tools to build with AI in the first Built In/Build On conversation.