This morning, we participated in the national commemoration of the World Day Against Trafficking in Persons 2026, where Mr. @jordan_magala01, our Complaints and Appeals Officer, joined a high-level panel discussion on "Responding to Human Trafficking in the Digital Age." During the discussion, he highlighted the growing role of personal data in facilitating human trafficking, noting that traffickers increasingly rely on personal information obtained through fake job advertisements, phishing, social media, and other online scams to identify, recruit, and exploit victims. He emphasized that preventing cyber-enabled trafficking requires more than technology. It calls for a culture of privacy, where organizations adopt responsible data handling practices and individuals exercise greater caution when sharing personal information online. Jordan also noted the importance of strengthening data governance frameworks, particularly in sectors vulnerable to trafficking, to ensure personal data is collected, processed, and safeguarded in ways that reduce opportunities for exploitation. "Privacy isn't just a fundamental right. It is an important line of defence against human trafficking in the digital age," he said, stressing the critical role that data protection plays in safeguarding individuals from emerging forms of online exploitation. As digital threats continue to evolve, we remain committed to promoting sound data protection practices as part of Uganda's broader efforts to prevent human trafficking and protect individuals in the digital space. #PersonalDataisPrivate #WorldDayAgainstTraffickinginPersons #TrappedBehindTheScam