@PollenVC

Providing flexible credit lines to mobile game and app developers, enabling you to borrow up to 4x your monthly revenues to reinvest back into user acquisition.

 London & San Francisco
linktr.ee/pollenvc
Joined February 2014
  • Tweets15.5K
  • Following6.4K
  • Followers5.9K
6.3KMedia
Navigate the evolving landscape of re-engagement for Android and iOS with our upcoming webinar! 📱 Featuring insights from @MoneyhubApp, #SciPlay and @AppsFlyer, this is a session you won’t want to miss! ➡️ Register now bit.ly/3MlF0S3 bit.ly/3MlF0S3
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Evolving financial leadership in gaming: businessofapps.com/insights/… with @PeggyAnne and @PollenVC
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Did you know that almost 50% of mobile gamers are women? How is this shift reshaping the industry? eu1.hubs.ly/H0bWj2T0 With insights from @EastSideGames @TheGameBiz @Activision @SandsoftGaming @King_Games #RafturGames @zimadgames #exmox #mobilegames #gamedev #womeningames
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12 Effective Ways to Promote Your App in 2024 rplg.io/ways-to-promote-your… via @REPLUG_Agency
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Great catching up with you @martinmacmillan @PollenVC @MobFinCo for @apppromotion
Business of Apps@BusinessofApps21 Aug 2024
Evolving financial leadership in gaming: businessofapps.com/insights/… with @PeggyAnne and @PollenVC
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App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎 We are happy to include Alejandro Hernandez, CRM Manager, Engagement & Loyalty at @Babbel. More on Alejandro 👇 businessofapps.com/app-leade… #appleaders #leadership
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Why Lifetime IRR is better than ROAS for measuring marketing performance pocketgamer.biz/why-lifetime… via @pgbiz

Why Lifetime IRR is better than ROAS for measuring marketing performance

Targeting users has become one of many challenges in the mobile games market. Games are competing in an over-saturated space

pocketgamer.biz
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Why Lifetime IRR is better than ROAS for measuring marketing performance Martin Macmillan shares why you should move on from ROAS and consider an IRR-based approach for a more financially relevant metric of UA spending at scale pocketgamer.biz/why-lifetime…

Why Lifetime IRR is better than ROAS for measuring marketing performance

Targeting users has become one of many challenges in the mobile games market. Games are competing in an over-saturated space

pocketgamer.biz
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pocketgamer.biz/candy-crush-… Candy Crush lands on alternative app stores

Candy Crush lands on alternative app stores

King's flagship Candy Crush Saga has launched on alternative app stores today, August 14th, as the match-3 maker’s partnership with Flexion bears.

pocketgamer.biz
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81% of mobile devs are working on new games, but 27% say publishers "take more than they give"... buff.ly/3M5M9pi
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Subscription success secrets: businessofapps.com/insights/… with @peggyanne and @madduck_company
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Pollen VC retweeted
GamesIndustry
@GIBiz13 Aug 2024
What are the legal risks of using generative AI in games development? Andrew Velzen of law firm MBHB walks us through some of the biggest potential issues with regards to IP law, privacy law and more gamesindustry.biz/what-are-t…

What are the legal risks of using generative AI in games development?

Generative artificial intelligence, or GenAI, presents many opportunities in the gaming industry.

gamesindustry.biz
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Pollen VC retweeted
AppsFlyer
@AppsFlyer7 Aug 2024
SKAN🆚Sandbox The app marketing world is still adjusting to the evolving privacy changes on #iOS, and we are now on the verge of another round of disruptions with #PrivacySandbox on #Android and the new opportunities that it introduces. It’s only natural to stack iOS and Android against each other, but don’t worry we’ll (try to) keep things simple: appsflyer.com/blog/measureme…
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Scopely’s Monopoly Go Breaks Records: Fastest to $3 Billion Gross @scopely's Monopoly Go has set a new benchmark in the mobile gaming industry, achieving an impressive $3 billion in gross revenue faster than any previous game. This success is attributed to engaging in-game events, regular updates, and community-driven features that keep players returning. The game combines in-app purchases and ad placements seamlessly, boosting revenue significantly. Data analytics and a player-focused approach have been crucial to Scopely’s strategy, ensuring sustained growth and player satisfaction. Read More: mobidictum.com/scopelys-mono… Stay updated with Mobidictum for the latest in gaming! Follow us for more updates.
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Telegram refines in-app browser and adds ‘Mini App Store’ 9to5google.com/2024/07/31/te…

Telegram refines in-app browser and adds 'Mini App Store'

Telegram is refining the in-app expereince, adding a new way to interact with the browser and a Mini App Store...

9to5google.com
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#Appvestor is looking for a User Acquisition Manager to join our team in #Denmark. Read more about the role and apply to join us linkedin.com/jobs/view/38868… #UA #UserAcquisition # Android
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Video Highlights of our first inaugural Mobile App & Gaming CFO Summit that took place in London, kindly hosted by @Miniclip. Subscribe on YouTube to get notified of new content coming soon youtube.com/watch?v=EMdX-6LU… #mobilegaming #CFO

Mobile Finance Collective - CFO Summit Highlights

Highlights of our inaugural Mobile App & Gaming CFO Summit that too...

youtube.com
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WOWZA! Congratulations: @ZZZ_EN surpasses $50 million in 11 days pocketgamer.biz/zenless-zone…

Zenless Zone Zero surpasses $50 million in 11 days

HoYoverse’s new action RPG Zenless Zone Zero generated nearly $52 million from player spending on mobile in the 11 days following its official release on July 4th.

pocketgamer.biz
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Just Playing – Games in Berlin reason-why.berlin/article/ju…
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Nominations open for PocketGamer.biz's Top 50 Mobile Game Makers 2024 pocketgamer.biz/nominations-…
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