Exclusive community for finance professionals/founders in mobile apps & gaming. Founder @martinmacmillan. Follow on LinkedIn for more https://xitter.cf/t.co/If8sCm74oa
London UK
Joined March 2024
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The Idea Behind the “Efficient Frontier” Framework from @kohort youtube.com/shorts/k1E30H8uJ… via @YouTube
🍽️ MFC Istanbul Mobile Gaming CFO Dinner. We’re hosting an exclusive dinner in Istanbul for CFOs, finance leaders and founders from the mobile app and gaming industry. Tuesday, 6 Oct, 1900, Şişli, Istanbul 🎮 Limited places, you can sign up here: luma.com/q6verqny
Sign up to join us tomorrow, 29 September, on Zoom
Practical Revenue Forecasting for F2P Games: A CFO’s Guide with Russell Ovans
⏰ 8:00am PT | 4:00pm UK
We have 10 guest places for this session.
Apply for a guest place: luma.com/0kk8t57l
Practical Revenue Forecasting for F2P Games: A CFO’s Guide with Russell Ovans 📅 29 Sept 4pm UK | Zoom For CFOs, finance leaders & founders.
🎟️ 10 guest places available: luma.com/0kk8t57l
🍽️ We’re bringing together an exclusive group of #CFOs, #Finance Leads & #Founders from leading mobile app and gaming studios for a VIP dinner in Limassol on September 16th at 7 PM, kicking off
@wnconf
. 👉 Apply now to secure your spot. luma.com/tpugiwks
Mobile Finance Collective retweeted
🎧 Always great to catch up with good friends in the industry during @gamescom , and I was delighted to reconnect with @martinmacmillan from @MobFinCo Collective and #PollenCapital.
🎙️ We distilled his guide to selecting a UA financing partner into the key green and red flags studios need to watch out for.
The bottom line: flexibility trumps price alone, and smart financing means planning for what can go wrong — first.
🎥 Look out for Martin’s interview coming soon on my YouTube channel: youtube.com/@PeggyAnneSalz
📩 And if you want to dive deeper, you can download The Definitive Guide to Selecting a UA Financing Partner — 2026 Edition here: mobfin.co/guides-download/
#MobileGaming #UserAcquisition #GameFinance #MobileFinance #GamingIndustry
The Clear and Present Danger of Platform Risk.
Why founders and CFOs should treat platform dependency as a financial risk, not a tech problem.
mobfin.co/the-clear-and-pres…
🚀 The Definitive Guide to Selecting a UA Financing Partner 2026 is now live
The market for UA financing has evolved rapidly over the past year, but there's still plenty of confusion around which financing products are right for different stages of growth. go.mobfin.co/uaguide
The Definitive Guide to Selecting a UA Financing Partner (2026 Edition) go.mobfin.co/uaguide #UserAcquisition #Finance #MobileApps
Mobile Finance Collective retweeted
🚀 Experience the gamescom business week with @gamescomdev 2026
One ticket. 5 days of business.
🎤 Extensive session and stage program
🎮 gamescom dev + gamescom access
🤝 Networking & side events all week
📅 Aug 24 - 28
▶️ dev.gamescom.global/tickets/
#gcdev #gamescom
There is a number your finance team almost certainly isn’t tracking closely enough. It doesn’t appear on your balance sheet or show up in your P&L. Yet it may represent the single most significant store of value in your entire mobile business martinmacmillan.medium.com/u…
📊 Is your marketing spend really driving growth?
Bill Grosso (@GameDataPros) explains how Media Mix Modeling helps gaming companies measure incremental revenue.
Full webinar available to MFC members, free for CFOs, CEOs mobfin.co
From Bookkeeper to Strategic CFO: The Evolution of Finance in Mobile Gaming mobfin.co/from-bookkeeper-to…
Mobile Finance Collective retweeted
The real question isn’t whether games need funding. It’s what kind of funding, from whom, and at what stage. mobfin.co/the-three-stage-ca…
Why Don’t Ad Networks Finance Their Own Customers? medium.com/p/why-dont-ad-net… via @martinmacmillan
How can game studios validate ideas before spending a dollar?
Jasmine @VectorAI_Global shared how AI-driven audience simulation helps studios make smarter decisions.
Full webinar live for MFC members.
Free membership for CFOs & senior leaders:
mobfin.co
Mobile Finance Collective retweeted
Pricing is one of the most powerful levers in mobile gaming - but governance varies wildly between studios. Who ultimately decides pricing in your mobile game studio? 👇
0%Product / LiveOps team
0%Product with Finance inpu
0%Finance-led decision
0%CEO / GM / Studio leaders
0 votes • Final results