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405K Google clicks. 3.42M impressions. All organic, in one of the most saturated app niches. And it all started with a pretty basic SEO setup. Here's what I did: 1. Fixed the fundamentals I initially hooked up my entire project to Claude and had it audit the website. > technical SEO issues > metadata and page structure > sitemap and indexing problems > performance improvements > missing internal links The goal was to clean up everything that could prevent Google from properly crawling and understanding the site. 2. Built my own content workflow I created a custom writing skill to help produce content that actually answers what people are searching for, rather than pumping out generic AI articles. Started with just one quality blog post per week. Nothing crazy, but I made sure every article targeted a specific search intent and was relevant to the product. 3. Then @openseo_so came along This was probably one of the biggest improvements to my workflow. I connected it to Claude/Codex through MCP, and it helped me understand and implement SEO practices I had previously overlooked. > keyword clustering and topical authority > finding low-difficulty keywords with decent search volume > building proper internal linking structures > identifying content gaps > improving existing pages instead of constantly creating new ones > tracking rankings and technical issues A lot of this is standard SEO, but having an agent analyze my actual website and explain what needed fixing made it much easier to execute. 4. Kept publishing and monitoring I continued publishing relevant content, tracking indexing in GSC, and improving pages based on what was actually ranking. One thing I learned is that publishing doesn't mean Google will automatically index or rank your content. So I started paying much more attention to: > which pages were indexed > which keywords started gaining impressions > which articles needed improvement > where internal links could help > what was actually bringing users into the product And eventually the graph started looking like this. The interesting part is that growth wasn't linear at all. Months of relatively flat traffic, followed by a jump, another period of slower growth, and then a much bigger spike. I'm still figuring things out, and traffic has pulled back from its recent peak. But going from almost no organic visibility to 405K clicks has completely changed how I approach building apps. I now treat SEO as part of product development from day one, not something to think about after launching. And the best part? The traffic is actually converting into paying customers.

My workflow for building enough quality, indexable pages to reach 50k+ monthly users on my tax calculator site: 1. Every page is cross-checked against official sources + Google's latest guidelines before it ships. If a figure can't be verified, it doesn't go live. 2. Once you've got traction, connect your AI coding agent to Google Search Console via MCP. 3. Have it find the queries you're getting impressions for but have no dedicated page for. Build those pages. Rinse and repeat.

Cold outreach rule I wish I'd learned earlier: ask a question they can answer in one line. Big asks get ignored. Small ones get replies.

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