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Anagram

@AnagramLLC

Anagram is a digital media agency built for the modern marketing era, with data and technology at its core. #Programmatic #Transparency

 NY + Boston
anagram.io
Joined April 2015
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  • Following84
  • Followers88
Programmatic Media Buying 101: What is the Difference Between AI, Machine Learning & Programmatic? ow.ly/PBMq30jijXh @KMoked
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Facts & Figures for #Programmatic #InHousing all #Marketers Should Know 💻📊digilant.com/facts-and-figur…
Image from Digilant (@Digilant_US)
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Media planners & buyers are all in on programmatic. But other participants in the advertising ecosystem — designers, copywriters, developers, and publishers — are wading into programmatic territory as well. Here’s what they need to know. digitalcontentnext.org/blog/… @Digilant_US
Image from Digital Content Next (@DCNorg)
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CDO Club's 101 CDOs Who Have Become CEO featuring @AnagramLLC's own Adam Cahill. Learn more about the Anagram CEO & Digilant Executive Chairman's lifelong career in #digital #media leading award-winning agency teams. cdoclub.com/cdo2ceo-p3/ – at Boston, MA
Image from Digilant (@Digilant_US)
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Reason 4 (of 12) why it's time for a digital marketing audit: "The FBI is investigating media trading practices"- ow.ly/TX1m30kP0jL. via @LinkedIn #PerformanceMarketing @ChiefDigOfficer @ECoastCatalyst

12 Reasons Why It’s Time for a Digital Marketing Audit

If you’ve been thinking about giving your company’s digital marketing operations a closer look -- to save money, boost performance, be more competitive, or ensure dollars are being invested wisely --...

linkedin.com
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MediaMath just placed its bets in #blockchain, investing in @IsaacLidsky's Underscore CLT. Hear from Lidsky himself on the venture next Tuesday at Legal Harborside. bit.ly/2sF0Kjs Contact us at info@digilant.com if interested in attending. – at Boston, MA
Image from Digilant (@Digilant_US)
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Highlights from Panel on #Blockchain #Innovation in #AdTech and #programmatic moderated by Adam Cahill @AnagramLLC, panelists were @erichwasserman co-founder of @mediamath, @isaaclidsky @UnderscoreCLT & @DaveBalter @flipsidecrypt prn.to/2KdiZHn
Image from Digilant (@Digilant_US)
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2018 Trends: Generation Z vs Millennials, What Programmatic Media Buyers Need to Know -- ow.ly/CFWB30jijRb. #ProgrammaticAdvertising @MitchellRCarey
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In 2018, Native Becomes the Leading Ad Format for Programmatic Media Buying Platforms: ow.ly/3D1D30jijHp. #NativeAdvertising @Digilant_US
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How much of your buying strategy or media is based on walled garden platforms? What are your general thoughts on walled gardens? ow.ly/fGDv30jijCH #DigitalMedia @MitchellRCarey
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In 2018, more media buying and marketing teams are being asked to draw up proposals and plans for taking the programmatic portion of their budgets in-house. ow.ly/BeMo30jijuX #InSourcing @KMoked
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In 2017, 74.5% of all domestic digital display ads ran via private marketplaces (PMP) and programmatic direct deals. By using this avenue for a media buy, advertisers know exactly who they are purchasing from and where their ad will be placed. ow.ly/sVwK30jijns @Digilant_US
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Here's our take on the humdinger of a report on transparency from the ANA: medium.com/@Anagram/how-adve…
How Advertisers Can Solve For Transparency (at least in programmatic media)

How Advertisers Can Solve For Transparency (at least in programmatic media)

Thoughts on the ANA Media Transparency Report

medium.com
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Our chief media officer @ColinBrown92 on the implications of amazon video direct: adexchanger.com/platforms/fo…
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This is the presentation I gave earlier in the week on programmatic creativity at iMedia: medium.com/@Anagram/a-playbo…
A Playbook for Programmatic Creativity

A Playbook for Programmatic Creativity

iMedia Breakthrough Summit Presentation, October 2015

medium.com
A post on making programmatic more interesting to creatives: medium.com/@Anagram/how-to-m…
How to Make Programmatic Marketing More Creative

How to Make Programmatic Marketing More Creative

It starts with attracting talented creative people

medium.com
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A post about the rationale for Anagram: medium.com/@Anagram/why-i-la…
Why I launched Anagram

Why I launched Anagram

And how we’ll try to add value in the busy programmatic market

medium.com
Programmatic Creativity: Q&A with Adam Cahill on Launching Anagram. #interview @adamcahill @AnagramLLC
Image from Thunder (@MakeThunder)
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If you scroll scroll scroll there's a little writeup on Anagram in this Boston Globe article: bostonglobe.com/business/201…
I think @mmargolin is right on. Many clients are looking for a new model, and transparency is a key issue digiday.com/agencies/opinion…
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