@ChiefDigOfficer

Resources for executives responsible for digital strategy, marketing & transformation. Managed by Tim Bourgeois.

 Boston, MA
linkedin.com/groups/4347909/
Joined November 2011
  • Tweets4.9K
  • Following2.1K
  • Followers3.2K
63Media
How to Drive Digital Innovation Without Wasting Resources via @HarvardBiz hbr.org/2025/10/how-to-drive…

How to Drive Digital Innovation Without Wasting Resources

Companies are under pressure to pause digital innovation as costs rise and uncertainty grows—but holding back risks falling further behind in the age of AI and data-driven change. Research shows the...

hbr.org
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B2B Growth Marketing Strategies & Tactics Six factors for B2B marketers to consider when developing analytics and reporting strategies. eastcoastcatalyst.com/blog/b…

B2B Growth Marketing Strategies & Tactics

Six B2B growth marketing strategies and tactics for managers and executives. By Tim Bourgeois of East Coast Catalyst.

eastcoastcatalyst.com
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What Is Conquesting? Conquest advertising captures the attention of many senior executives, both marketing and non-marketing alike. eastcoastcatalyst.com/blog/w…

What Is Conquesting?

To conquest advertise or not - what you need to know. From the consultants at East Coast Catalyst, a B2B paid media agency.

eastcoastcatalyst.com
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"Piloting gen AI is easy, but creating value is hard." via McKinsey mckinsey.com/capabilities/qu…

Reconfiguring work: Change management in the age of gen AI

Discover key strategies for change management in the age of AI, from gen AI workplace transformation to AI trust, governance, and employee empowerment.

mckinsey.com
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Perplexity’s $34.5 billion gambit for Google’s Chrome could change the AI wars overnight via Fortune Magazine fortune.com/2025/08/12/perpl…

Perplexity's $34.5 billion gambit for Google's Chrome could change the AI wars overnight | Fortune

The Department of Justice wants Google to be forced to sell Chrome. One industry rival valued it at upwards of $50 billion.

fortune.com
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Four Steps to Overcome Digital Talent Shortages via @BCG bcg.com/publications/2025/fo…

Four Steps to Overcome Digital Talent Shortages

As the importance of digitization grows, companies must find ways around scarce tech talent with a strategy that integrates both in-house and outsourced skills models.

bcg.com
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Does PPC Work For B2B? eastcoastcatalyst.com/blog/d… #B2BMarketing
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ChiefDigitalOfficer retweeted
Inrupt@inrupt8 Nov 2022
Tim Berners-Lee is building the web’s ‘third layer.’ Don’t call it Web3 "Instead of your personal data being scattered all over the web, kept by whoever collected it from you, it should all be stored in one place and under your control." @FastCompany fastcompany.com/90807852/tim…
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It has become obvious to Sir Timothy Berners-Lee, and to pretty much everyone else, that the Web is sick. Can he save it? au.rollingstone.com/culture/…

How the Inventor of the Web Is Now Trying To Save It

It has become obvious to Sir Timothy Berners-Lee, and to pretty much everyone else, that the Web is sick. Can he save it?

au.rollingstone.com
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Former Lloyd's chief digital officer moves to Willis Towers Watson insurancebusinessmag.com/us/…

Former Lloyd's chief digital officer moves to Willis Towers Watson

She will head the Insurance Consulting and Technology business

insurancebusinessmag.com
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10 Things Will Define the Digital Transformation in 2022 via @pymnts, @karenmpd pymnts.com/news/payments-inn…

10 Things Will Define the Digital Transformation in 2022 | PYMNTS.com

Ten Things Will Define the Digital Transformation in 2022 Just about everyone has their own prediction for what three, four, five or ten things will

pymnts.com
The 4 Pillars of Successful Digital Transformations via @HarvardBiz hbr.org/2022/01/the-4-pillar…

The 4 Pillars of Successful Digital Transformations

Digital transformation can mean a lot of different things. For leaders, it can be hard to know where you should be focusing investment — and what kind of digital transformation you’re really after....

hbr.org
Cleveland Clinic appoints Rohit Chandra as chief digital officer modernhealthcare.com/people/…

Cleveland Clinic appoints Rohit Chandra as chief digital officer

In newly created role, Chandra will be responsible for leading digital innovation globally for the Clinic.

modernhealthcare.com
Digital transformation: 3 do's and 2 don'ts. "The path to successful digital transformation is perilous." via @JacksonShaw, @4enterprisers enterprisersproject.com/arti…

Digital transformation: 3 do's and 2 don'ts

The path to successful digital transformation is perilous. Consider these best practices – and potential roadblocks

enterprisersproject.com
The digital transformation of agriculture in Indonesia "The traditional agriculture sector in emerging markets is being transformed by digital technologies and can be viewed from the lean startup lens." via @BrookingsInst, @leslygoh brookings.edu/blog/future-de…
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Top 20 global bank ABN AMRO has appointed Jorissa Neutelings as its new Chief Digital Officer. via @FXFinanceFeeds, @ABNAMRO, @JorissaNeut financefeeds.com/abn-amro-na…

ABN AMRO names Jorissa Neutelings as Chief Digital Officer to further innovation - FinanceFeeds

"Jorissa has an acute insight into clients’ needs and can convey technological challenges in plain language, dynamically and with a healthy dose of humor."

financefeeds.com
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Deactivate your digital-marketing autopilot via @McKinsey | #digitalmarketingstrategy "Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for convenience. Companies like KFC are taking a different approach." mckinsey.com/business-functi…
J.C. Penney Names Two Retail Veterans to Boost Digital Efforts via @WSJ The department-store chain named Sharmeelee Bala as CIO and Katie Mullen as CDO and transformation officer. wsj.com/articles/j-c-penney-…

J.C. Penney Names Two Retail Veterans to Boost Digital Efforts

The department-store chain is tapping tech talent from Gap and Neiman Marcus as part of a digital revamp.

wsj.com
How can we ensure a safe and equitable digital transformation? via @wef weforum.org/agenda/2022/01/e…
Last week, Memorial Sloan Kettering Cancer Center announced that Rémy Evard will be its new chief digital officer. via @HealthITNews, @sloan_kettering healthcareitnews.com/news/ne…

A new chief digital officer at Memorial Sloan Kettering

Rémy Evard has also been named head of technology at the cancer center.

healthcareitnews.com
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