@MakeThunder

Thunder Experience Cloud solves bad ads.

 San Francisco, CA
makethunder.com/
Joined April 2009
  • Tweets1.5K
  • Following351
  • Followers912
110Media
Why Every Ad Tech Company Must Understand Differential Privacy | AdExchanger adexchanger.com/privacy/why-…

Why Every Ad Tech Company Must Understand Differential Privacy | AdExchanger

Big tech is all in on differential privacy. It’s a foundational concept within Google’s Privacy Sandbox; Apple applies it to the study of diagnostic device, health and web browsing data; and, just...

adexchanger.com
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Google announced Chrome wants to move off 3rd-party cookies in 2022. Are you ready? Learn how Thunder is leading the ad industry toward a privacy-based, data-driven future makethunder.com/google-chrom…
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What is 1st-party data? Can you build your own identity graph from it? All your questions about first party data and digital advertising are answered in our latest article makethunder.com/what-is-1st-…

What Is 1st-Party Data? How Do I Use It In Digital Advertising? - Thunder Experience Cloud

What is 1st Party Data? First party data is information a company has directly collected itself on a consumer.  For a brand, this data could be personally identifiable information (PII) such as name,...

makethunder.com
Can DCO Save Brand Storytelling? – Adweek adweek.com/programmatic/can-…

Does DCO Have a Shot at Saving Brand Storytelling?

It might require a little give and take.

adweek.com
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Brands, And Now Publishers, Must Get The Message About Programmatic Creative adexchanger.com/tv-and-video… @AdExchanger

Brands, And Now Publishers, Must Get The Message About Programmatic Creative | AdExchanger

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Bender, partner, global head of publisher strategy and business...

adexchanger.com
Here's why #publishers will soon be waging a greater battle with privacy to build a sustainable #adsupportedbusiness. Know it all in this article by #KaMoLau, #COO of @MakeThunder mta.media/7s1hu @MarTechAdvisor
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Publishers v. Privacy - Registration Is Coming | MarTech Advisor martechadvisor.com/articles/…
[Blocking competitors from YouTube] increased the long-term value of Google by billions of dollars because it strengthened the company’s grip on advertising technology, according to O’Kelley. "That’s kind of how monopolies roll," he said. bloomberg.com/news/articles/…

YouTube's Trampled Foes Plot Antitrust Revenge

Brian O’Kelley built AppNexus Inc. to help companies advertise anywhere on the internet. Its software plugged into virtually every digital ad-trading hub, including those from Google, the biggest ad...

bloomberg.com
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As Antitrust Legislation Is Introduced, How Should We Calculate The Value Of Data? | AdExchanger adexchanger.com/data-driven-…

As Antitrust Legislation Is Introduced, How Should We Calculate The Value Of Data? | AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ka Mo Lau, chief operating officer at...

adexchanger.com
ANA covers the rise of attribution modeling. Check out key insights shared by Thunder on how brands are approaching attribution today ana.net/magazines/show/id/an…

Merging Traffic, Managing Lanes

Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are...

ana.net
Five Big Takeaways From Amazon’s Acquisition Of The Sizmek Ad Server adexchanger.com/ad-exchange-…

Amazon To Acquire Sizmek Ad Server And DCO Business | AdExchanger

Updated at 11:50 EDT Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared...

adexchanger.com
‘Do Not Track’ Rides Again In Bill To Block Online Data Collection. Thunder CEO @vkw talks with @AdExchanger about the possible unintended effects adexchanger.com/politics/do-…
How advertisers are responding to Google’s third-party cookie crackdown -- Thunder shares its take with @Digiday digiday.com/marketing/advert…

How advertisers are responding to Google’s third-party cookie crackdown

Advertisers want ways to get closer to the data publishers sit on and Google’s push to crumble cookies it doesn’t own could embolden those efforts..

digiday.com
Replying to @samuelvandeth
It’s the crux of the question. Is owning analytics and ad serving helping them make more ad revenue on search and YouTube than they deserve to? Don’t marketers deserve an independent partner (maybe @MakeThunder?) instead of letting google grade their own homework?
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Publicis Group Acquires Epsilon: Data Implications & Reaction | Thunder reacts on ⁦@exchangewire⁩ exchangewire.com/blog/2019/0…

Publicis Group Acquires Epsilon: Data Implications & Reaction - ExchangeWire.com

Earlier in April, Publicis Groupe announced an agreement with Alliance Data Systems Corporation to purchase their marketing unit Epsilon, for a price of

exchangewire.com
Advertisers Are Hedging on Google as It Enacts GDPR-Compliant Policies adweek.it/2XzuDyC#.XMhzz-Rd4…
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As The Feds Blaze A Trail On Differential #Privacy, Will Ad Tech Follow? bit.ly/2KRB5iV by @vkw, @MakeThunder
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As The Feds Blaze A Trail On Differential Privacy, Will Ad Tech Follow? Thunder CEO @vkw on ⁦@adexchanger⁩ adexchanger.com/data-driven-…

As The Feds Blaze A Trail On Differential Privacy, Will Ad Tech Follow? | AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder Experience...

adexchanger.com
WTF is differential privacy? - Learn about the new way Apple, Uber, and others are anonymizing measurement data digiday.com/marketing/what-i…
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