@ECoastCatalyst

A digital strategy, marketing & infrastructure agency in Boston specializing in B2B, tech and EDU.

 Boston
eastcoastcatalyst.com/services/
Joined February 2010
  • Tweets3.2K
  • Following354
  • Followers467
23Media
Building Brand Consistency and Efficiency: Design Systems for B2B Marketing Websites eastcoastcatalyst.com/blog/b…
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In today’s lightning-fast digital landscape, a mere second of delay in website loading time can lead to a frustrating user experience, decreased engagement, and even lost conversions. eastcoastcatalyst.com/blog/w…

Web Performance: The Key to Unlocking Marketing Potential

Unleash the power of marketing with a fast, user-friendly website. Discover how web performance boosts SEO, conversions & more.

eastcoastcatalyst.com
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Clean Website Analytics: Power Up Your Decisions eastcoastcatalyst.com/blog/c…

Clean Website Analytics: Power Up Your Decisions

Clean data = better decisions. Get insights to optimize your website with our guide to clean website analytics.

eastcoastcatalyst.com
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East Coast Catalyst retweeted
Ad Age
@adage16 Sep 2025
Why ads will become more influential, not less, by 2030 adage.com/trends-predictions…

Why ads will become more influential, not less, by 2030

As synthetic content floods the internet, paid advertising will emerge as a trusted signal.

adage.com
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"UX design goes beyond aesthetics." eastcoastcatalyst.com/blog/t…

The Untapped Weapon: Why User Experience Design is Essential for Marketing Teams

Unleash UX design's power to boost engagement & conversions. Learn from East Coast Catalyst.

eastcoastcatalyst.com
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B2B Email Marketing Best Practices Three B2B email marketing tactics to keep top-of-mind. eastcoastcatalyst.com/blog/e…

Email Marketing Best Practices

Three B2B email marketing best practices to keep top-of-mind when developing strategies.

eastcoastcatalyst.com
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2025 B2B Paid Media Strategy Guide eastcoastcatalyst.com/blog/b…

B2B Paid Media Strategy Guide

Six factors for B2B managers to consider when formulating their paid media strategies. By Tim Bourgeois of East Coast Catalyst.

eastcoastcatalyst.com
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Is it time for a PPC audit? eastcoastcatalyst.com/blog/i…

Is It Time For a PPC Audit?

PPC audits can be useful for almost every type of B2B company and deliver results by way of performance improvement and cost avoidance.

eastcoastcatalyst.com
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Bing Ads vs Google Ads How to make both ad platforms work your B2B marketing requirements. eastcoastcatalyst.com/blog/b…

Bing Ads vs Google Ads

A discussion about the Bing Ads vs Google Ads debate and how B2B marketers should be thinking about the issues.

eastcoastcatalyst.com
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Five questions to ask when hiring a freelance PPC consultant. eastcoastcatalyst.com/blog/h…

Hiring A Freelance PPC Consultant

Five questions for B2B marketing managers to ask candidates when interviewing a freelance PPC consultant.

eastcoastcatalyst.com
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AI & PPC -- what B2B marketers need to know and how to respond. eastcoastcatalyst.com/blog/a…

AI & PPC Management

Six factors for B2B marketers to consider when planning to incorporate AI tactics into their PPC strategies.

eastcoastcatalyst.com
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Conquest advertising and what B2B marketers need to know about it. eastcoastcatalyst.com/blog/w…

What Is Conquesting?

To conquest advertise or not - what you need to know. From the consultants at East Coast Catalyst, a B2B paid media agency.

eastcoastcatalyst.com
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Benefits of a Fractional CMO Five reasons why a fractional marketing resource could be a good idea. eastcoastcatalyst.com/blog/b…

Benefits of a Fractional CMO

Five reasons why your company could benefit from a fractional CMO: expertise, sharing, focus, bridge, and starting up.

eastcoastcatalyst.com
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AI & B2B Marketing Five of the most important considerations for B2B managers to think about when formulating their AI strategies. eastcoastcatalyst.com/blog/a…

AI & B2B Marketing

Five considerations for B2B marketers to think about when developing AI strategies: volume, applicability, embedded, evolution and authenticity.

eastcoastcatalyst.com
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East Coast Catalyst retweeted
Starter-Fluid, LLC@StarterFluid27 Dec 2019
An interview with Boston Red Sox CFO Tim Zue, via @jbooton at @sporttechie. sporttechie.com/mlb-boston-r…
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East Coast Catalyst retweeted
Digital Content Next@DCNorg13 Dec 2019
"Though more than a decade old, the digital advertising category continues to evolve rapidly and offer myriad opportunities to established and upstart publishers alike." @ChiefDigOfficer digitalcontentnext.org/blog/…

Top digital advertising trends for publishing executives in 2020

It’s that time of year – time to close the books, conduct annual reviews, and plan for the future. When it comes to online advertising, here’s what

digitalcontentnext.org
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East Coast Catalyst retweeted
Joe Cronin@Joe_Cronin_Jr9 Dec 2019
Digital Marketing Audit Template (2016) by @ECoastCatalyst #digitalaudit #digitalmediaaudit slideshare.net/timbourgeois/… via @SlideShare
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Marketers want to reach GenZ. Is TikTok the place to do it? via @DCNorg digitalcontentnext.org/blog/…

Marketers want to reach GenZ. Is TikTok the place to do it?

TikTok is the latest rage in social media, and there are some compelling reasons why it could emerge from fad status into a viable long term player.

digitalcontentnext.org
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East Coast Catalyst retweeted
RPA Central@Automate_First23 Oct 2019
Forrester release Q4 2019 analysis of #RPA marketplace. Download report here: uipath.com/company/rpa-analy…. @forrester
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Ad tech has piqued & it's time for marketers to shift focus to creative ideation.
Digital Content Next@DCNorg27 Aug 2019
The case for shifting CMO budgets from tech to creative services by @ChiefDigOfficer digitalcontentnext.org/blog/…
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