Explainers on the latest technologies in advertising from the team @marketecturetv. Subscribe to the newsletter (link below). Primary author: @TreyTitone.
New York, NY
Joined August 2019
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Ad Tech Explained retweeted
"The biggest waste of time in ad tech history" -- @TreyTitone gets spicy on the sandbox in a bonus @AdTechExplained
Link : 👇
Ad Tech Explained retweeted
We've teamed up with @101Programmatic to bring a series of UI breakdowns to @AdTechExplained. First off, a deep dive on the Amazon DSP.
Link below:
Ad Tech Explained retweeted
#IABTechLab’s Ad Creative ID Framework (ACIF) explained in latest @AdTechExplained article! To help manage programmatic video creatives we have introduced a framework to reinvigorate the concept of a universal creative ID. Read more here: okt.to/mKVdC7
Ad Tech Explained retweeted
This morning two explainers dropped on The Trade Desk's rumored TV OS:
My newsletter tries to put some numbers on it: news.marketecture.tv/p/honey…
And @AdTechExplained does a great job on the ins and outs: adtechexplained.com/why-woul…
Ad Tech Explained retweeted
I never thought I'd see my name in any credits, let alone the Olympics, but here we are! I'm very proud to have played a small part in bringing such a prestigious event to the world.
Ad Tech Explained retweeted
WE RISE TOGETHER!
The focus on people, knowledge sharing, and bringing the brightest and most innovative minds to the @AdtechGodPod , @Theadtechforum , and @marketecturetv has brought us to this moment.
We are excited to announce that AdTechGod and The AdTech Forum have been acquired by Marketecture Media.
As of today, we are proud to have Ari Paparo ( @aripap ) as our CEO, Jeremy Bloom(@JeremyBloomHere ) as our CCO, and @AdtechGod as the CMO of Marketecture Media.
We will rise together, we will educate the masses, and we will bring positivity to the community that has supported our families for years.
We will discuss this acquisition tomorrow Friday June 7th on a special episode of the Marketecture Podcast. Tune in to hear why and what we have planned.
Learn more about Marketecture Media: marketecturemedia.com/
Sign Up For our Newsletter: news.marketecture.tv/subscri…
Join Our Community: adtechgod.com/adtechgod-slac…
Ad Tech Explained retweeted
Excited to help bring Yahoo ConnectID to CTV and make the most of NBCUniversal first-party data for Yahoo DSP advertisers! yahooinc.com/press/yahoo-bri…
Ad Tech Explained retweeted
#IABTechLab has released an in-depth analysis of Google’s Privacy Sandbox and is inviting ALL industry stakeholders to participate in this 45-day public comment period until March 22, 2024. Review and comment here: bit.ly/4bthzRZ
Ad Tech Explained retweeted
Looks like Google chose a middle path in the prolonged and confused path to cookie deprecation. From @AdTechExplained: Google embraces Seller Defined Audiences buff.ly/3R19J6H
Ad Tech Explained retweeted
I’m all for advertising, but ad-supported audiobooks still feel a little wrong. How can they implement this elegantly?
“[Spotify] chief of content and advertising, Dawn Ostroff, mentioned that there could be opportunities to advertise within audiobooks.” theverge.com/2022/9/20/23362…
Ad Tech Explained retweeted
I'm looking for a Sr. Director of Product Management to help me tackle all things programmatic advertising at @NBCUniversal. jobs.smartrecruiters.com/NBC…
Ad Tech Explained retweeted
Overwhelmed by the new technologies that are coming to replace cookies? Our graphical breakdown should help you wrap your head around all of them!
Ad Tech Explained retweeted
If you still don't know IPA, a proposal about attribution using privacy by design principles for measuring digital advertising conversions without tracking individual users, here is the article from @AdTechExplained with the help of @btsavage adtechexplained.com/interope…
Ad Tech Explained retweeted
From #NFTs to attending concerts, the possibilities in the metaverse seem endless. In order for #retailers to be successful in this new #digital environment, education is essential.
Thank you, @Melissa_Minkow for this rec on the #metaverse. Great article by @TreyTitone. ⤵
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Ad Tech Explained retweeted
📢 @AdTechExplained dévoile le PIFA, private identifier for advertisers. Il est associé à une clé publique que l'internaute communique au site choisi, qui le retransmet à ses partenaires de monétisation 👇
Peut-il fonctionner selon vous ?
@journaldunet bit.ly/3knuoo8
Ad Tech Explained retweeted
#Metaverse presents an entirely new vector for marketers to reach their audiences. Brands may find creative ways to market themselves using virtual content users purchase or earn for their avatars.
#marketing #ads #NFTs
adtechexplained.com/advertis…
CC: @TreyTitone @AdTechExplained
Ad Tech Explained retweeted
AdTech companies most often mistake for Pokemon:
1. Magnite
2. Amobee
3. Sonobi
4. Webbula
5. RapLeaf
6. Kenshoo
7. Bombora
8. Choozle
9. Navegg
10. Zeotap
Ad Tech Explained retweeted
“open adtech (esq) industry” co’s lost $14.147B in market cap TODAY (as of 3p) (Aka non goog/fb/amzn)
I don’t have the exact math but I would say that’s several YEARS of total M&A value in the sector.
Reason?
Expensive to start with?
4% opt-in?
Else?
cc @aripap / @tkawaja ?
