@mvermut

Guide marketers in implementing and adopting marketing intelligence, analytics and activation solutions. I help businesses tell and execute their stories.

 Los Angeles, CA
linkedin.com/in/marcvermut
Joined March 2008
  • Tweets13.7K
  • Following565
  • Followers1.3K
565Media
Bought never used/opened Fitbit on eBay to replace out of warranty Fitbit that was NOT water resistant. Apparently not like really old stock at a retailer and is considered out of warranty after ANOTHER water incident. Done w @fitbit for poor #custserv. Why trust #Pixel watch?
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Only reason for me to be here is a big thank you to the @Delta Crew that reunited me with the sweater I dropped in LA when we landed
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Amazing conversations at @TransUnion's #BraveNewWorlds today, not surprisingly, a lot from @LouPas. His final plea "Stop targeting customers, start cultivating them"
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As I keep saying, it’s not about spending! Never has been! It’s 100% about imposing a kind of pain and dominance.
Jim Tankersley@jimtankersley24 May 2023
In FY23, federal spending is ~24% of GDP If Republicans got Biden to agree to their full discretionary spending cuts in debt-limit negotiations - which he won't - then spending a decade from now would be ... ~24% of GDP. nytimes.com/2023/05/24/us/po…

Potential Debt Ceiling Deal Would Barely Change Federal Spending Path (Published 2023)

Negotiators have focused on a relatively small corner of the budget, shunning new revenues or cuts to the fastest-growing programs

nytimes.com
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Marc Vermut retweeted
ARF@the_ARF19 May 2023
Curious about the science behind attention metrics? Join us on June 7 for a tour of the ARF's "map" of the attention measurement space. Learn how companies are using eye tracking, biometrics, & AI to measure attention & enhance ad creative: bit.ly/ARF060723 #ARFAttention
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A favorite job privilege is judging the (2023) Genius Awards, hosted by @ANAmarketers and sponsored by @TransUnion. Have a great data-driven marketing story to tell? Go to geniusawards.com to learn how to submit & possibly win a share of $100K for a charity of your choice!
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You can't build anything bigger than you are inside - @llcoolj @ #POSSIBLE2023 Super zen and incisive. Grow yourself to grow your world.
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The last morning of a conference often doesn't get the attention it deserves. The @ANAmarketers #ANADataMasters delivered with two great talks from @turbotax and @JNJGlobalHealth on measurement and data ethics. Practical, applied, accessible, inspiring (in a getting it done way)
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I really like @Delta #custserv. Always friendly, responsive and considerate. Flying is generally not fun, it's much easier when the people you deal with are doing their best to be helpful
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This is the local reporting that disappears if papers go away: in-depth investigation into involuntary school transfers that disproportionately impact specifics populations, to avoid the expulsion process that likely wouldn't succeed latimes.com/california/story…

Hidden expulsions? Schools are removing students, but vague data can mask the reason

California has long touted its low expulsion rates. But vague reporting requirements may be allowing schools to mask expulsions as transfers.

latimes.com
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Aaron Sanandres of @UNTUCKit on avoiding LT brand erosion from too much price promotion. Won't consider loyalty program unless no discounting (e.g. % off, value for free). 2022 AOR increased for the full price retailer. Retention focus is in-store experience + engagement. #eTail
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and in case you missed this gem from Aaron, (paid) marketing DOES drive repeat purchases from your customers #movablemiddles #eTailWest
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"Learn to earn" for dynamic pricing as a real-time alternative to experimentation to avoid loss from learning during listening period from @Astrochieh of @BoxedWholesale. Running at scale alternatives to site visitors and responding to market signals #eTailPalmSprings
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In a tossaway, Ashley Kick of @shopdoen drops the most critical component of effective marketing: consistent taxonomy. It's the unlock to the #analytics and #insights that enable #measurement and #optimization. And the hardest to achieve across your ecosystem #eTailPalmSprings
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Listening to @AngelaHsu, CMO for @Overstock, lay out a patient (multi-year) thoughtful rebranding strategy - w clear white space identification and integrated creative campaign - w critical recognition of value of existing 1st party data #eTailPalmSprings
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Never expected to say this, but the #pandemic made #qr codes an actual thing in the States. But it still hasn't made all in one apps a la WeChat a thing.
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Read this. Share it. Send it. @roripn @russelneiss didn’t have to be heros until the villains showed up.
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More lost history
G@georgebrownmem3 Feb 2023
Replying to @NavalInstitute
Mitchell and five other children would become the first—and only—civilians to die by enemy weapons on the United States mainland during World War II. smithsonianmag.com/history/1…

In 1945, a Japanese Balloon Bomb Killed Six Americans, Five of Them Children, in Oregon

The military kept the true story of their deaths, the only civilians to die at enemy hands on the U.S. mainland, under wraps

smithsonianmag.com
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"Rent-seeking landlords": @doctorow clearly lays out the lifecycle of an internet platform and the rent-seeking behavior, ultimately in service of shareholders, that inevitably brings about their doom - The ‘Enshittification’ of TikTok @WIRED buff.ly/3XCe8kM
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I was this many years old when I found out that When the Lights Went Out on Broadway is actually Miami 2017 and a sci-fi song about the destruction of Manhattan if it went bankrupt in the 70s. And I've sung along in concert. Thanks for the lesson @SIRIUSXM
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