Can Transaction ID become the missing piece for cleaner CTV supply paths? Ad Tech Explained explores how it helps DSPs identify duplicate inventory, improve supply path optimization, and why challenges like metadata enrichment and inventory sharing are slowing broader adoption.

Less than a month after launching ads, ChatGPT has tapped Criteo as its first ad tech partner and may add The Trade Desk. The move shows OpenAI favoring partnerships to scale revenue and reduce risk for now, though an in house ads platform seems inevitable.

Programmatic advertising is built upon standardization. But until recently, there was no standard for communicating live event information before an event occurred — until the Forecasting API. Here’s what you need to know. Read more below 👇

Marketers are stretched in more directions than ever, and relying on a single platform or closed ecosystem is a strategic risk. The Open Garden Framework offers a better path. Ad Tech Explained and AI Digital break down what it is, why it matters, and how brands apply it.

The Ad Tech Explained team developed this explainer, in partnership with @TritonDigital , to explore the current state of podcasting and what advertisers need to know about making the most of these high-value audiences. Read more below 👇

Started in ad tech sales, but the real pull was the tech. I stopped waiting for the perfect title and focused on learning fast, being useful, and proving value through results. Read more below 👇

Programmatic buying is tougher as signals fragment and privacy tightens. Programmatic curation pairs privacy-safe data with quality inventory in curated deals, reducing waste, boosting performance, and keeping control without relying on cookies or legacy targeting.