Consultants to the marketing industry. Aligning your tech, talent and creativity to drive growth.

91 Wimpole Street, W1G 0EF
Joined March 2010
🎙️ What are today’s top marketers really thinking? @AARGROUP has launched its new Marketing Hot Seat series, putting senior marketing leaders in the spotlight to share candid insights on leadership, growth and the realities of modern marketing. #Marketing #CMO #Leadership #Advertising mediashotz.co.uk/aar-spotlig…
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AAR Group retweeted
Frustrated great marketing strategies aren’t delivering? The issue isn't your vision it is your delivery. Learn how leading CMOs & experts at @AARGROUP are transforming people, processes and platforms to drive real growth. Download the report 👉 buff.ly/OgexxD4 #ad
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The Biggest PR pitches and M&A deals in October 2025 on the @therealprmoment podcast: PITCHES - National Express - Block Report - Singapore Tourist Board - Splendid - Belfast City Council - Cavendish Consulting, Lanyon Communications (part of Consello) and Open Strategic Communications - PPHE Hotel Group (formerly Park Plaza Hotels Europe) - Launch PR - Rangemaster - Stakked - BFI London Film Festival - Vamp - Aardman Animation - Wonderland - Toy Retailers Association - WPR - Butlins - Popcorn - Hey Dude - Words+Pixels - Acai Berry Foods - Neon Brand Communications - For Goodness Shakes - Frank - Lipton Teas and Infusions - Clarion - Youngs Seafoods - Brazen - Omi/Shakers/Dints - Ballou - Nationwide Building Society, Popeyes, Ogi and DEBRA - Folk - Border to Coast Pensions Partnership - Apella Advisors - Royal Mint - Third City - Vinted – Smarts - POD - Tin Man - Changan - Woosah - Paddy Power - Pitch M&A - Team Lewis acquire Instinctif Partners - M+C Saatchi acquire Women's Sports Group - Auspicious acquire Nowadays - FGS acquire Taplin, Downs & Young - Brave Bison acquire MTM @AARGROUP, PCB Partners podcasts.apple.com/us/podcas…
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PR pitches and Mergers & Acquisitions in the UK PR scene on the PRmoment podcast. Here is this month’s run down of the biggest PR pitch wins in May 2025: - International Wine & Spirits Competition appoints Clarion - British Association for Counselling and Psychotherapy (BACP) appoints Kindred - LastMinute appoints Sunny Side Up - Peoples Postcode Lottery appoints Smarts - Truffle Burger appoints Chomp - Gousto appoints The Romans - BAM UK appoints Four Agency Worldwide - Samsung appoints Mischief - Western Digital appoints Harvard - Burson appoints Cellnex - IP Office appoints Lansons Team Farner Waitrose appoints The Heard - Wenzels appoints W - Sky TV appoints Blurred - Contura Orthopedics appoints Match Fit And this month’s run down of M&A activity in the PR sector: - Stakked acquires Radioactive - Mission Group merges Mongoose PR with Populate Social and Alive Experiential to form Mongoose Sport& Entertainment - Intinctif sells MENA operations to Excella Advisory - Publicis acquires Capitv8 - M+C Saatchi  acquires Dune 23 - Together Group acquires OBO PCB Partners, @AARGROUP , Andrew Bloch & Associates, Ben Smith, @PRCA_HQ lnkd.in/gD3_eBhK
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Why agency culture is the most critical factor in winning new clients (and why the @WPP debate is about more than just working from home) @AARGROUP linkedin.com/pulse/why-agenc…
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New-business activity falls 12% in 2023 but rate of decline slows: @AARGROUP buff.ly/47Uu7ib
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If you’re heading to @Learn_EventsUK, pop by the #NoBullshitLeadership Stand (L140) to hear about the NBL E-Learning course. On Wednesday I’ll be sharing my 5 Golden Rules of #leadership in Seminar Room 1 at 1:30pm. Hope to see you there! @AARGROUP #LearningAndDevelopment #WOL24
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The upward talent drain: pressure on juniors as ‘gurus’ depart, feat. @FordeRachel @hairychesters @NABS_UK @xavierrees @havaslondon @bountifulcow @AARGROUP @MarketingZoe @MullenLoweLDN buff.ly/3PCEi5l
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Congratulations to @HopeandGloryPR - Great (and well deserved) win for them. Enjoyed running this pitch for @AARGROUP prweek.com/article/1831655/v…
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Congratulations to all at @weareCoolr on a well deserved win. Loved running this pitch for @AARGROUP. /@LidlGB @Campaignmag campaignlive.co.uk/article/l…
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There is no leadership type. Democratising leadership with @AARGROUP and @MAMAYouth
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I’m very excited about the opportunity to work with @AARGROUP on such a great project
In 2023, only 40% of people reported that their company had high-quality leaders, and this leadership gap is something we are hearing about at AAR from both brands and agencies. Our response is No Bullsh*t Leadership e-learning, created with @chrishirst👇 elearning.aargroup.co.uk/
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We @AARGROUP are proud to support Patagonia on hunt for B Corp agency to handle EMEA performance marketing campaignlive.co.uk/article/p… via @campaignmag – at Barnet, London
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Insightful piece looking at how the pitch process is evolving when it comes to finding the right agencies to help brands in the influencer and creator space. @AARGROUP has recently set up a dedicated influencer specialism to assist brands in making the right decisions.
Replying to @Adweek
Companies have begun to work with professionals and intermediaries to source and assess the many agencies that lay claim to the creator space based on their own brand principles, targets and expectations. adweek.it/42DQC8Q
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.@AARGROUP invests in future leaders with ‘No Bullsh*t’ e-learning programme buff.ly/430MBfd
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April review of PR Pitches and mergers & acquisitions in the UK PR scene /@therealprmoment @AARGROUP #PCBPartners prmoment.com/pr-pitches-and-…
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"A great B2B specialist... the agency that agencies turn to when they want to build their reputation." Thank you @AndrewBloch of @AARGROUP for your comments on the recent @therealprmoment podcast. Some well deserved praise too, for our outgoing Chairman and Founder @prchief.
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Congratulations to @MitchKaye @danielwglover @chides and all at @TheAcademy_PR for a hard fought win to partner with @mariecurieuk Loved running this pitch for @AARGROUP and looking forward to seeing The Academy build awareness of their incredible work provokemedia.com/latest/arti…
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