Consultants to the marketing industry. Aligning your tech, talent and creativity to drive growth.
91 Wimpole Street, W1G 0EF
Joined March 2010
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If your martech investment isn't paying off, the problem probably isn't the technology.
So where does the issue actually lie? Paul Stevenson and Hannah Astill uncover the answers below.
aargroup.co.uk/insights/you-…
Today the strongest agency partnerships are not simply being maintained; they are being continuously reset, reimagined and re-earned. Learn more below.
aargroup.co.uk/insights/winn…
What’s the truth central to media partnerships? It’s not all about price!
AAR Partner Hannah Astill wants any brand leaders choosing a new media agency to look beyond price-led selling and consider the other factors that underpin a great partnership.
aargroup.co.uk/insights/five…
Seven years ago, marketing operating models were a niche concern. Today, they're the whole conversation - and agencies have to adapt.
So what do they need to do to see success into the future? Victoria Fox explores more below.
aargroup.co.uk/insights/how-…
What’s the use of performance marketing if there’s no story being told?
According to Georgie Burks, narrative building is not getting the attention it deserves. Discover her view in this episode of Marketing Hot Seat.
linkedin.com/pulse/marketing…
The real future shape of marketing teams lies in the conversations we’re still not having — and Naomi Walkland has a strong view on what’s being missed.
For her thoughts on what’s holding marketing back, click below:
aargroup.co.uk/insights/the-…
What’s the underappreciated factor behind media agency reviews - and how can CMOs use the process to go beyond creating a great partnership and tackle bigger challenges within the marketing operating model? Discover more below.
aargroup.co.uk/insights/how-…
How do you run the best creative agency pitch possible?
Rebecca Nunneley has years of experience pairing brands with creative agencies - and knows what can make the difference between a good pitch and a great one.
aargroup.co.uk/insights/the-…
AAR's Growth Partner Tobi Asare breaks down what actually separates a winning pitch from a losing one, from understanding the brief behind the brief to knowing when theatre tips into distraction.
aargroup.co.uk/insights/what…
ICYMI: choosing a media agency is one of the most consequential calls a marketing team makes. AAR Partner and Media Lead Consultant, Hannah Astill, shares her experience and expertise to help brands determine what "right" actually looks like.
aargroup.co.uk/insights/how-…
AAR Group retweeted
🎙️ What are today’s top marketers really thinking?
@AARGROUP has launched its new Marketing Hot Seat series, putting senior marketing leaders in the spotlight to share candid insights on leadership, growth and the realities of modern marketing.
#Marketing #CMO #Leadership #Advertising
mediashotz.co.uk/aar-spotlig…
AAR's Hannah Astill shares her expertise on running the kind of media pitch process that doesn’t only help you select an agency, but build a long-term, strategic partnership.
aargroup.co.uk/insights/how-…
Great to see our H1 2026 New Business Market analysis featured in @Campaignmag. Headline growth in agency reviews is only part of the story, with changing client behaviours, more integrated briefs and evolving expectations reshaping how agencies compete
campaignlive.co.uk/article/a…
Following this year's AdForum Global Summit, AAR Partner Paul Phillips reflects on a week spent meeting agency and HoldCo leaders across Toronto and New York.
aargroup.co.uk/insights/refl…
It was called at Cannes: the time-and-materials model is dead. But is anything actually replacing it?
AAR's Hannah Astill has a view - the old model is increasingly defunct, but its replacement hasn't quite arrived yet. Discover more below
@Campaignmag campaignlive.co.uk/article/t…
With more brands turning to Large Language Models (LLMs) to automate agency discovery, Rebecca Nunneley speaks to @Campaignmag about what algorithms can and cannot achieve within the pitch intermediary space.
campaignlive.co.uk/article/c…
Procurement vs. marketing: who owns agency selection?
AAR's Tobi Asare, Rebecca Nunneley and Paul Stevenson on why the real problem isn't a turf war - it's timing, briefing, collaboration, and what happens when procurement arrives twelve weeks too late.
aargroup.co.uk/insights/proc…
Most transformations fail for the same reason: the strategy was right but the culture didn't follow.
AAR's Victoria Fox on seven years of leading change, and why aligning those two things is both the most important and the hardest part of the job.
aargroup.co.uk/insights/less…
Are you still struggling to drive value from your martech investment?
Technology accounts for roughly 20% of what makes transformation work; the other 80% is people and process - and that's the part that is often neglected.
aargroup.co.uk/insights/you-…
AAR's Hannah Astill and Rebecca Nunneley spoke to Little Black Book about why intentional agency model design matters more than ever, and what integration actually looks like in practice.
lbbonline.com/news/AAR-agenc…
