Our Ad Of The Week is from Rover, the pet sitting app whose "We Get Your Pet" campaign is back for a second year. Find out why Cookie the cat and her love of soap bubbles is one of the best mobile app ads we've ever tested in our Test Your Ad report: hubs.la/Q04yff0M0

Our Ad Of The Week is from Kopparberg and agency Neverland, whose summer ad took the category conventions of beer and cider and gave them a whimsical twist. Find out why it's one of the top cider ads we've ever tested in our Test Your Ad report: hubs.la/Q04yfdPc0

Our Ad Of The Month Brazil is from @Fiat and agency Leo, celebrating 50 years of Brazilian production by recreating the past - even the filming gear is retro. It's a 1970s-to-today journey car owners love. Find out why in our Test Your Ad Pro analysis: hubs.la/Q04xNDTF0

Our Ad Of The Week is @BudLight and @Anomaly NY's "The Move", reuniting Peyton Manning and Shane Gillis, trying to get served at the bar. We look at its strong short-term metrics and celebrity consistency in a flat category - see our Test Your Ad report: hubs.la/Q04xNDNk0

Our Ad Of The Week is @Avis' 80th Anniversary spot, taking the brand's platform of trust and reliability and elevating it into a wider emotional benefit. Find out how - and why it's key to keep your core audience onside - in our Test Your Ad report: hubs.la/Q04xNDyX0

Our Ad Of The Week is @GoldfishSmiles's "The Snack That Smiles Back", spotlighting its smiling snacks. It's also the debut of our new Test Your Ad Screen tool, an AI model trained on real emotional data. Do AI and humans agree? See our Test Your Ad report: hubs.la/Q04vybQW0

Our Ad Of The Week is @Pepsi's new Zero Sugar Ice Cream range, launched in the UK this summer. It stars Pidge the Pigeon, whose true form appears when you try the confusing new range. It also scored an Idea Of The Week in Test Your Innovation! Learn more: hubs.la/Q04vxNhW0

Our Ad Of The Week is @Hersheys "Back To School" from its "It's Your Happy Place" push with @martinagency. How does this story of a girl and her Mom at a bus stop land in the top 4% of US candy ads? Two key elements explain why, in our Test Your Ad report: hubs.la/Q04tJS5W0

Our Ad Of The Week is from the @BBC's in-house team, making the case for itself. "What Has The BBC Ever Done For Me?" is a reboot of a 1986 ad, with Romesh Ranganathan and a cast of hundreds. Are the public convinced? See our exclusive Test Your Ad report: hubs.la/Q04tJXvS0

Our Ad of the Month Brazil comes from @BisOficial and @weareDAVIDsp, turning questionable behaviors into little “crimes.” It scored 4.3 Stars, placing it in the top 10% of Brazilian TV ads, with above-average Spike and Fluency. See why: hubs.la/Q04sZcl_0

Our Ad Of The Week comes from @TootsieRoll, with much-loved Mr. Owl back for a new adventure alongside a Chameleon. Agency SCC brings them to life in an old-school style that’s a big winner with our Test Your Ad audience. Check out our report and write-up: hubs.la/Q04sZb4F0

Our Ad Of The Week comes from northern Germany, where Flensburger Beer takes us to a Baltic Sea beach bar for a funny ad rooted in local culture and brand heritage. See how a small brand can stay distinctive in our Test Your Ad report: hubs.la/Q04sZdCh0

Our Ad Of The Week comes from @Folgers refreshing "The best part of waking up" jingle after 40+ years. See how Folgers and PSOne are expanding the cultural moment, and learn what makes jingles effective in our exclusive Test Your Ad report: hubs.la/Q04s7s_P0

Our Ad Of The Week is something very special - the first ever car ad to get a maximum 5.9-Stars, from @Volkswagen and agency Bernbach. Celebrating 50 years of the Golf GTI, it’s a car ad that excels by putting humans first. Find out how: bit.ly/4xsKsYT

Our Ad of the Week is from @GEICO and @martinagency, where a homeowning couple calls on the famous Gecko for plumbing help. Our exclusive Test Your Ad report explores why consistency matters and how this sector-beating ad proves the Gecko's still got it: hubs.la/Q04rl4CS0

Our Ad of the Week comes from @Chase, one of the fastest-growing banks in its sector. Created with @Droga5, the ad highlights Chase funding grassroots football coaches with an emotional story that resonates strongly. Read our exclusive Test Your Ad report: hubs.la/Q04rk_9y0

Our Ad Of The Week comes from @trulyseltzer and agency KDSP, with a passionate but knowing ad proving how well US brands adapted to the World Cup's unique opportunities. Find out how Truly obeyed the "peak-end rule" in our Test Your Ad report: hubs.la/Q04qw9TW0

Our Ad Of The Week: @Starbucks & @Anomaly reassert its "third place" status - home to friendship and ideas. Fast-paced, killer soundtrack, "Made in Starbucks" is built for long-term impact. Full breakdown: hubs.la/Q04qwkh40

Our Ad Of The Week comes from @Twix, the latest in their "Two Is More Than One" campaign with @aandeddb. We cover showmanship, entertainment and how ventriloquist dummies singing R&B drive Dullness away in our exclusive Test Your Ad report: hubs.la/Q04pNdj20

Our Ad Of The Week comes from toy brand @Jellycatlondon, whose 17-second Wimbledon soft toy video is a huge short-form hit. Our Test Your Ad Social report shows audiences love it too, and uncovers exactly why this charming ad works so well: hubs.la/Q04pMFV10