Founder of The Academy
London + Brighton, UK
Joined June 2008
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I'm with Jony.
While we may not be able to articulate it, people are naturally discerning and value care (and effort and sacrifice). We may not be consciously aware of it, but deep down we can sense it. In a world of Artificial Integrity, care is a point of difference.
Full interview Sir Jony Ive x Graydon Carter here: youtube.com/watch?v=ef69BUlg…
🩰
Elite ballet dancers perform at Heathrow to cheer up passengers mol.im/a/12832181 via @travelmail
Latest @TheAcademy_PR production 🎬
75% off coach tickets? Take THAT for an epic Black Friday deal. 🤯
Prime members can get 75% off @nationalexpress tickets from 24th November, to help you get back for ̶g̶o̶o̶d̶ for less this festive season. 🎄
Learn more 👇 amazon.co.uk/nationalexpress
#3 - Southern Comfort launches haute couture for Halloween turning naff costumes #SoTasteful with fashion legend HARRI (he of Sam Smith BRIT Awards fame). Spot the bottle pockets...
#2 - the Kennys launch Decathlon's BuyBack (upcycling) scheme where peopel can take in their old bikes for vouchers. Simple, but helpful.
Love the work this week...
#1 - BT Business launches first cybercrime-specific podcast, True Cybercrime Stories, narrated by Adrian Lester (a top B2B idea)
My mate @thatmarkperkins has once again cleaned up at the PR Week Awards. Consistency is quality 👏
Proud of this one 🌼
Rough Guides partners with Marie Curie to publish 'end-of-life journey' guidebook
news.sky.com/story/rough-gui…
He wandered into a Soho studio, gave a perfect performance enthused by his genuine love of dogs (ignoring the tiny fee), and wandered off again. Sir Michael Gambon was a truly beautiful human.
vimeo.com/161628426
That was @TheAcademy_PR week that was:
⭐️Creating and launching our own quiz show to celebrate 25 years of Amazon UK
⭐️Bringing Ramsey Street to London to relaunch Neighbours
⭐️Launching a 500-strong range of 'food that loves you back' for Holland & Barrett
Phew!