@upwave

The Brand Outcomes Measurement Platform

 San Francisco, CA
upwave.com
Joined August 2012
  • Tweets815
  • Following787
  • Followers738
323Media
Join @Upwave's next industry event - Women in Media and Ad Tech - with highly impressive, C-level advertising execs from @Netflix, @Hearst, @integralads, and @SheKnowsMedia. We have quite a panel of heavy hitters! upwave.zoom.us/webinar/regis…
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Upwave retweeted
IAB@iab11 Mar 2023
Based in San Francisco? Join the #Measurement & #Attribution workshop with @LiftLabInc's Jon Lorenzini and @upwave's Jon Stewart, where they'll break down the current strategy and methodologies for measurement across channels. Register now: bit.ly/3JyKFmU
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"We could have built it ourselves, sure. But ... CD-as-a-Service makes it easy to automate testing and deployment." @Upwave Chief Architect Christopher Baldwin. Read the case study 🔎 bit.ly/3QDvB9d #CustomerSuccess #ContinuousDelivery

Continuous Delivery Platform with AI Automation | Harness

Accelerate deployments with AI, GitOps, and script-free releases with Harness Continuous Delivery. Achieve efficient, secure software delivery.

harness.io
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Chris Kelly, CEO of @upwave has some really interesting and forward thinking views about measuring the top of the funnel - new keyword of the future - “Micro-cohorts”. This one may stick!
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Principal Product Manager Stephen Atwell joined Christopher Baldwin of @Upwave for the keynote session at #cdCon today! Plus we announced we're making production-grade #ContinuousDeployment available to all users of #Kubernetes! Dive into our #CDaaS now: bit.ly/3NBwU6w
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Our CMO, Lynn Girotto chats with @upwave Founder & CEO, Chris Kelly about how 𝗹𝗲𝗮𝗻𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 𝗮𝗻𝗱 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗮𝘀 𝗺𝘂𝗰𝗵 𝗱𝗮𝘁𝗮 𝗮𝘀 𝘆𝗼𝘂 can has helped her create an impactful marketing career! Listen 👇: anchor.fm/upwave/episodes/Le…
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Chris Kelly, CEO of brand analytics platform @Upwave, shares insights on how to future-proof marketing strategies as parts of the purchase funnel overlap with each other, in this #BeetRetreat interview w/ @RobWilliamsNY: beet.tv/2022/04/the-funnels-… #cmo #martech #cookielessfuture

Chris Kelly, Upwave, Beet Retreat San Juan 2022

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Replying to @upwave
@upwave Announces New Addition Of #social #Measurement Via Privacy-Friendly Micro Cohorts. @chriskelly #informationTechnology #newsmedia #martech360 #news #digitaladvertising #digitalMarketing martech360.com/social-media-…
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Upwave retweeted
VAB
@VABintel31 Mar 2022
Join us TODAY with @Upwave to learn how they allowed a leading #healthcare company to make impact and optimize life & reach metrics in a unified, #oneplatform. Register below for Day 4 of our VAB Measurement Innovations Series!

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Upwave retweeted
VAB
@VABintel24 Mar 2022
Join @upwave during the VAB Measurement Innovations Series on Thurs 3/31 at 2pm! Learn how a leading health care company was able to impact, and increase, their top-of-funnel brand KPIs by measuring, and optimizing, lift and reach metrics in one, unified platform. Register Now!

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Chris Kelly, CEO of measurement platform @Upwave, offers expertise on future-proofing media metrics for every part of the purchase funnel in interview with Rob Williams at the #BeetRetreat. Full video coming soon—stay tuned! @chriskelly @robwilliamsNY #admeasurement #admetrics
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2022 and beyond will be about multiple, flexible, and predictively stable currencies, says @kevinkrim in @upwave's recent blog analyzing the measurement landscape. Read more to see what industry leaders are talking about. upwave.com/measurement-lands…

Measurement Landscape Sparks Chatter in the Industry, Leaders React to VAB/NBCUniversal Framework -...

For years, the measurement landscape has been known to be a jumbled, chaotic space, lacking a common understanding, language and framework. Special thanks and acknowledgement to the VAB’s Measurement...

upwave.com
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Replying to @upwave
@upwave Launches Customer Forecast Industry-First Metric to Empower Marketers With the Most Comprehensive #Data for Driving Future #CustomerGrowth ow.ly/j1zZ30s7LHq #martech #marketing #Technology #tech
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By reviewing data from the last few years about what CMOs want, @upwave observed the emergence of the 4 S's: consumer sentiment, share of search, social media listening, and market share measured by sales. Read more: hubs.ly/Q011zrM60 #data #brandmeasurement

The 4 S’s: Identifying Datasets Marketers Can Use for Brand Measurement

CMOs are analyzing an array of datasets to answer questions about their brand - and they want those answers today.

advertisingweek.com
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Replying to @upwave
@upwave and @IbottaApp Announce Data Integration to Create the First Unified View of Brand Building and Market Share ow.ly/7ceB30s0b3s #martech #marketingtechnology #tech
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Replying to @upwave
@upwave Launches Portfolio Analytics, the Industry’s First Self-Serve Platform to Automate Cross-Campaign Brand Analytics ow.ly/IOVL30rZPSr #martech #marketingtechnology #tech
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Replying to @chriskelly
@chriskelly, CEO of @upwave, joined @thekerp & @ThaDamage in the @NetWiseData data basement to talk about the power of a #brand & much more! #brandmarketing #optimize #businessphysics #brandanalytics hubs.ly/H0-BrtT0
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Join @gdecugis for @upwave's Master of Brand Measurement webinar on the 4 S's of brand measurement. You'll learn how these metrics, when used collaboratively, paint a rich picture of your brand’s performance. upw.to/q4mobmLI
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Replying to @upwave
@upwave Invests to Expand Its Full Suite of Brand Analytics Solutions ow.ly/RWt930rL4bt #martech #marketingtechnology #technology
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.@upwave expands brand analytics suite with product acquisition of search technology @CroftAnalytics bit.ly/2S1VyGb @lauriesullivan
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