Liftlab is the leading provider of science-driven software to optimize marketing spend and predict revenue for optimal spend levels.
San Francisco
Joined April 2019
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Stepping out with a revisit on marketing measurement and analytics.
liftlab.com/post/our-promise…
As we wrap up a summer that saw us transition from abnormal to the new normal, we wanted to share our top 10 key learnings over the last several months.
#performancemanagement
liftlab.com/post/top-10-key-…
Excited to be a part of the @mathcapitalvc portfolio!
We've updated our portfolio page with our latest (public) investments: @iris_tv, @ShotzrApp, @instreamatic, @LiftLabInc and Distributed Media Lab. It's been a busy summer! mathcapital.ventures/investm…
Excited to share this news and have @twang (@CowboyVC), @atShruti (@arrayvc), @JoeZawadzki (@mediamath), @tommychavez, @scoggc, and @levitmc join our vision to make media experimentation easy for marketers. #Experiment #Measure #Grow
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In Performance Marketing the average is the enemy. More data is always better, particularly if we can look beyond the average. hubs.ly/H0j6j3l0
While the latest Chrome updates do not spell the hammer-blow to ad tech that was initially feared, it does signal to the industry that a more consumer-friendly approach to tracking, targeting and identity are necessary.
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Experiment or perish is the mantra from @amazon. At @LiftLabInc, we couldn't agree more.
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