Tom Collinger (@tchere) header
Tom Collinger (@tchere) profile picture

Executive Director Spiegel Digital & Database Research Center Medill IMC, Northwestern University @SpiegelResearch

Evanston, Il
Joined July 2008
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"Bohemian Trumpsody" from @marshsongs may just be the best thing I've seen all day. Not only are the lyrics spot on, but man they can saaaaaaang!
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I’m told that, in response to my prior tweet, @EliseStefanik deleted her 1/6/21 statement — that those who stormed the Capitol “must be prosecuted to the fullest extent of the law.” Here is Elise’s statement again. Feel free to share. #nomorecrackpots
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A powerful scene outside the NRA in Houston.
Across the street from the NRA convention: “Am I next?”
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A HUGE win for democracy.
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The diamond-sharp nail in the golden coffin, to be precise.
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I can confirm Donald J. Trump was served via substitute serve upon the doorman at Trump Tower as well as via the Secret Service at Mar-a-Lago. See you in Court, Mr. Trump. @MichaelCohen212 @NYadvocateJKL
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Jesus. This thread and this story. From @propublica. Absolutely worth reading.
Three police officers went to an *elementary* school in Tennessee & arrested four Black girls. One girl fell to her knees. Another threw up. Police handcuffed the youngest, an 8 yo with pigtails. Their supposed crime? Watching some boys fight — and not stopping them. (THREAD)
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BREAKING: Attorney General @JoshStein_ today sued Charlotte gas station Queen’s Market for allegedly violating NC's price gouging law during the Colonial Pipeline shutdown in May. This is Attorney General Stein's 2nd pipeline-related price gouging action. ncdoj.gov/attorney-general-j…
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So sorry to all our fans, and my bosses (whoever they may be this week - man, HBO gets traded more than Bartolo Colon)that we'll miss another show tonight. I assure - and thank - all well-wishers I was never sick and feel great (undoubtedly the shot) and will be back next week
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Congratulations to the six Medill alumnae who are being inducted into the Medill Hall of Achievement Class of 2020. These women represent the highest levels of accomplishment in their fields. spr.ly/6014GHNQ6 #MedillAlums #MyMedillStory #WomxnatNU
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A podcast at UK’s @journalismnews interviews Medill’s @EdwardMalthouse, @TimAFranklin and @tchere about Northwestern’s data analysis on digital subscriber retention that has gained international notice. journalism.co.uk/podcast/us-…
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My latest story for the Medill Local News Initiative. Northwestern research by @tchere suggests that news outlets would learn a lot if they tracked what their readers are doing elsewhere online. It's valuable and available data that offers insight into their audiences.
A Northwestern University study finds that news outlets command only a small portion of their readers’ time (less than 1 percent) and would be wise to pay attention to competitors to better understand their audience. Research used @Comscore data. localnewsinitiative.northwes…
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Thanks. And thanks to my co-authors @anhphillips Garth Andria and @profkane Also thanks to colleague @tchere for organizing these interviews – at Newport Beach, CA
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Thanks @tchere ! Also thanks to my three-coauthors @profkane @anhphillips Garth andrus! #DigitalTransformation – at Newport Beach, CA
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Media consumption is becoming more specialized, personalized, and mobilized. See @DeloitteDigital's take on mobile engagement here: bit.ly/2I6c5Pn and check out our Spiegel advisor @EdwardMalthouse take on multi-platform buying here: bit.ly/2Fl4pLG #mobile
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New research from @KelloggSchool and our own Spiegel Research Center @MedillSchool shows an effective way to bridge the gap between sales and marketing in the #B2B space. #contentmarketing #engagement | ow.ly/MzgB30ieGYE
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