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Medill Spiegel Research Center

@SpiegelResearch

The Medill Spiegel Research Center | We mine big data to discover how customer engagement drives purchase behavior.

 Northwestern University
spiegel.medill.northwestern.edu
Joined December 2011
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How news organizations can boost online engagement: insight.kellogg.northwestern…
To Boost Engagement, News Orgs Need to Reconsider the Click

To Boost Engagement, News Orgs Need to Reconsider the Click

Not all pageviews are equal. Indeed, some clicks actually spur people to unsubscribe from a site.

insight.kellogg.northwestern.edu
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Artificial Intelligence could help small newsrooms use their time and resources more efficiently, if only small newsrooms had the time and resources to adopt it, a new study shows: localnewsinitiative.northwes…
Small, Local Newsrooms Slow to Adopt Artificial Intelligence, AP study shows

Small, Local Newsrooms Slow to Adopt Artificial Intelligence, AP study shows

Small newsrooms have fallen behind larger ones in adopting Artificial Intelligence, and the technology is under-used at the local level mainly because of time and resource constraints, a new report...

localnewsinitiative.northwestern.edu
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Stewart Bainum, the philanthropist behind The Baltimore Banner nonprofit news site, says he wants to chart a course for other wealthy donors to back local journalism in cities from coast to coast: localnewsinitiative.northwes…
Stewart W. Bainum Jr. Sees a Future for Nonprofit Journalism

Stewart W. Bainum Jr. Sees a Future for Nonprofit Journalism

Stewart W. Bainum Jr., the wealthy donor backing The Baltimore Banner, has been Chairman of Choice Hotels International since 1997 and has overseen its growth into a global enterprise with thousands...

localnewsinitiative.northwestern.edu
Check out this exciting new local news experiment in Baltimore: localnewsinitiative.northwes…
Go Big or Go Home: The Baltimore Banner Readies for Launch

Go Big or Go Home: The Baltimore Banner Readies for Launch

While many other local media organizations operate out of basements, spare bedrooms and the stripped-down offices that replaced once-mighty newsrooms, the hottest new nonprofit in local journalism is...

localnewsinitiative.northwestern.edu
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Read up on the strategies used by local publishers to serve readers: whatsnewinpublishing.com/how…
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The journalist's opinion of social media news: localnewsinitiative.northwes…
Journalists Give Thumbs Down to Social Media

Journalists Give Thumbs Down to Social Media

Journalists say social-media platforms have hurt their industry, contributing to inaccurate and one-sided news accounts by exerting too much control over the mix of news that people see, according to...

localnewsinitiative.northwestern.edu
Fantastic article on the future of local news: newyorker.com/news/annals-of…
Take a look at another Spiegel Center citation on this informative article: marketingprofs.com/articles/…
Five Lessons Marketers Can Learn From Online Reviews

Five Lessons Marketers Can Learn From Online Reviews

Marketers can harness the power of customer reviews by using them to inform marketing strategy - in these 5 areas in particular.

marketingprofs.com
Exciting news- we've partnered with the Google News Initiative on our Subscriber Engagement Index tool! Read more here: localnewsinitiative.northwes…
Google Gives Boost to Medill’s Subscriber Index as More News Outlets Prepare to Join

Google Gives Boost to Medill’s Subscriber Index as More News Outlets Prepare to Join

Northwestern University’s Medill Subscriber Engagement Index, a groundbreaking tool to help newsrooms track their digital subscribers, has received a major boost from the Google News Initiative: a...

localnewsinitiative.northwestern.edu
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Interesting data on loyalty program demographics: pymnts.com/news/loyalty-and-…
The Generation Gap in Restaurant Loyalty Programs | PYMNTS.com

The Generation Gap in Restaurant Loyalty Programs | PYMNTS.com

When it comes to restaurant loyalty programs, there is a generation divide. According to PYMNTS research, 64% of Gen Z diners and 61% of millennials

pymnts.com
Fascinating opinions on the local news crisis in the new year: cjr.org/business_of_news/rei…
Reimagining how we think about local news in 2022

Reimagining how we think about local news in 2022

It can be difficult to discuss the problem of the local news crisis. On the one hand, the problems are apparent and easily explained: local newsrooms (particularly newspapers) are closing and...

cjr.org
Read up on how Omnichannel distribution is taking over retail marketing: retailtouchpoints.com/topics…
The Future of Retail Takes a Digital Shift to Omnichannel Marketing - Retail TouchPoints

The Future of Retail Takes a Digital Shift to Omnichannel Marketing - Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in...

retailtouchpoints.com
Take a look at our research on how declining local news budgets influence coverage on Covid, climate change, and other global issues: localnewsinitiative.northwes…
How the Local News Crisis Affects Coverage of Covid and Climate – and Vice Versa

How the Local News Crisis Affects Coverage of Covid and Climate – and Vice Versa

Huge issues face the United States and the rest of the world – issues that require rigorous local journalism to help people understand the problems and identify solutions. Yet widespread financial...

localnewsinitiative.northwestern.edu
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How good online reviews grew to become essential to converting online shoppers: jacksonprogress-argus.com/mu…

How customer reviews have shaped buying habits over time

Vocal Video compiled a list of eight ways that customer reviews have shaped how people shop for products online and how they help consumers make decisions about what to buy.

jacksonprogress-argus.com
With holiday shopping shifting online for the past two years, what can retailers do about negative online reviews? drapersonline.com/insight/co…
What can retailers do about negative online reviews?

What can retailers do about negative online reviews?

As more consumers head online to shop, Jasmine Fearnley, a solicitor in law firm Irwin Mitchell’s reputation management team, gives top tips for how retailers can handle negative online reviews in a...

drapersonline.com
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How can local news hold onto at-risk subscribers? Check it out: localnewsinitiative.northwes…
Medill’s New Index Puts Spotlight on Rescuing At-Risk Subscribers

Medill’s New Index Puts Spotlight on Rescuing At-Risk Subscribers

Northwestern University’s new Medill Subscriber Engagement Index highlights the need to identify at-risk digital subscribers and find effective ways to reach out to them, from friendly emails to...

localnewsinitiative.northwestern.edu
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Take a look at how our research on digital marketing conversion is being used by businesses to optimize their websites: digitaljournal.com/pr/5-star…
Facebook's reflections on their role in forming the social media age: nytimes.com/2021/10/25/techn…
Facebook Wrestles With the Features It Used to Define Social Networking (Published 2021)

Facebook Wrestles With the Features It Used to Define Social Networking (Published 2021)

Likes and shares made the social media site what it is. Now, company documents show, it’s struggling to deal with their effects.

nytimes.com
Fascinating new technology on analyzing media outlets- right out of Evanston! localnewsinitiative.northwes…
Medill Launches Groundbreaking Subscriber Engagement Tool

Medill Launches Groundbreaking Subscriber Engagement Tool

Northwestern University has launched the Medill Subscriber Engagement Index, a tool that allows local news organizations to see what content encourages subscribers to stick around and lets publishers...

localnewsinitiative.northwestern.edu
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New interview on the future of retail media: digiday.com/marketing/conten…
'Content and commerce are converging': Kroger Precision Marketing svp Cara Pratt on evolution of...

'Content and commerce are converging': Kroger Precision Marketing svp Cara Pratt on evolution of...

As competition heats up, a Kroger executive talks about the grocer's latest attempt to stay ahead of the curve.

digiday.com
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