Edward Malthouse (@EdwardMalthouse) profile picture

Edward Malthouse

@EdwardMalthouse
Joined March 2014
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The doctoral consortium will be at the beautiful campus of MICA this year: mica.ac.in/sheth-consortium/…
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I just uploaded 'Too good to be true: the role of online reviews’ features in probability to buy' to @academia! academia.edu/30296714/Too_go…
Too good to be true: the role of online reviews’ features in probability to buy

Too good to be true: the role of online reviews’ features in probability to buy

Online consumer reviews are broadly believed to be a necessary and powerful marketing tool, and as such they have attracted considerable attention from both marketers and academics. However, previous...

academia.edu
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See mccormick.northwestern.edu/a… For details of program
Northwestern's MS in Analytics is doing a program in SF: Big data to big Profits: strategies for monetizing social, mobile, and digital data
Engagement: The True Currency dmnews.com/engagement-the-tr… via @dmnews
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Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House dx.doi.org/10.1016/j.intmar.…
How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? dx.doi.org/10.1016/j.intmar.…

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