Most brands know working with YouTubers is a huge growth lever BUT still underutilize the channel. Frankly, it's a more intimidating channel to spend on. Creators are much more expensive to book, vetting is harder and much of the ecosystem is run through talent rosters and agencies. We at @superfiliate just partnered with @YouTube to solves these problems and more, I explain it all below 👇

From running @superfiliate I agree there will be commoditization in parts of the tech stack for this workflow. Particularly when certain creator networks naturally become saturated. At that point brands are just bringing their own creators to a similar feature set and can swap tooling. At the same time, I am very with @JoshJDurham’s point here. I believe creator-led advertising will likely take this path long term but creator-led growth as a macro category (across organic deals, YouTube, traditional affiliate) are each their own game. Hot take: the total addressable market grows faster than any one tool or network takes market share so in some ways everyone can win if they don’t overcapitalize

You will FAIL in creator marketing if you don't understand the Pareto Principle. It states that OVER 80% of outcomes come from LESS than 20% of inputs. In creator programs we see that 90-95% of brand revenue comes from the top 1-5% of creators. Knowing this is true, what should you actually do differently? It's very simple. Focus on the breadth and depth of your creator relationships. You want to drive Net Creator Retention. You want to work with these top performers over YEARS. Creator marketing is often overcomplicated, at @superfiliate we're focused on bringing the industry back to the basic principles.

Our AI creator discovery tool just dropped... and the early data is soooo so good. We already have 100+ brands using the product. We call it @Superfiliate Autopilot. It sends you a curated list of creators that would be a good fit for your brand/campaign based on any prompt you give it and self improves as you approve/deny creators. On average, we're seeing a 65.7% approval rating of the creators on the INITIAL list delivered to the brand. Meaning, if Autopilot delivers you a list of 100 creators that may be a good fit for your brand, 65 of them are approved as a match. The best part? The other 35 rejected just provide more context for Autopilot. The product gets better every time you use it. Our goal is quality (scored on 'brand/prompt fit') not quantity. We want to deliver lists of creators to you that you will ACTUALLY work with. Here's the link if you want to learn more: superfiliate.com/meta-creato…

Today, we launched a creator discovery tool that ACTUALLY self improves as you use it. You write a prompt for what creators you're looking for. Our agent finds creators that COULD match And then actually watches their content. You get a curated list of creators in your inbox. You can then approve or deny those creators and give Autopilot the context as to why you made that subjective choice... It then goes back out to find more creators with that context. It's a fundamentally always-on creator discovery. We're proud of what we built at @superfiliate and here for any feedback!! DM me if you want access or talk to my team: superfiliate.com/book-demo

STOKED to launch @superfiliate Creator Discovery enabled by @Meta

Welcome to the @superfiliate board mr @JackPierse 🫶🥞

Thanks for the write up @Inc @AliCDonaldson 👏 inc.com/ali-donaldson/i-quit…

WOW... just left the Meta 2025 Marketing Summit and wanted to share some secrets we learned...

Your creators and customers should be a tailwind during the holiday season, educating their audiences about your promotions. We also built a bunch of cool frontend components to show these promos on all cobranded landing pages – at Los Angeles, CA

Sooo many brands during BFCM let their holiday sales cannibalize their referral and influencer programs. That’s why we @superfiliate launched our promotions tab where brands can match any sitewide sale like a higher discount, gift with purchase, BOGO, etc. – at Los Angeles, CA