CreatorIQ retweeted
Top 10 Cosmetic Brands in the U.S. by Earned Media Value in August 2026, According to CreatorIQ:
CreatorIQ retweeted
This finding from a recent @CreatorIQ report is one I even feel personally: 42% of creators report tension between the content their audience wants and the content brands want them to make.
-Brands brief for message control, which produces approved, generalized, promotional language.
-Creators push back because that language costs them audience trust.
I think the answer is finding a middle ground between these two extremes.
LIVE: The State of Creator Marketing report 💥
Our 7th annual deep dive into the industry is packed with fresh data on how #creatormarketing has scaled & why infrastructure is the next frontier. S
ee what's driving the shift and how you can get ahead: hubs.li/Q04yH20t0
JUST DROPPED: Viral creator behind @SubwayTakes and @ktmrshow, Kareem Rahma, is taking the stage at #CreatorIQConnect for a special keynote session 🎤
Seats are limited! Register here: hubs.li/Q047Mmb_0
#creatormarketing #creatoreconomy
Treating creators as creative professionals 💼
New #EarnedPodcast featuring @itsgigirobinson unpacking what it takes to build a more professional, sustainable #creatoreconomy ⬇️
Spotify: open.spotify.com/episode/0EO…
Apple: podcasts.apple.com/us/podcas…
YouTube: youtu.be/zo1-t1CjaWE
CreatorIQ retweeted
.@CreatorIQ Study Reveals a Growing Authenticity Gap: Brands Value Engagement, but the Market Still Rewards Reach - businesswire.com/news/home/2…
CreatorIQ retweeted
Tomorrow's newsletter has a brand new report from @CreatorIQ (5K+ creators surveyed!) that indicates they are consolidating on the two platforms AI can't read.
It builds on this report I put out a few weeks ago on how creators *can* earn AI citations: kaleighmoore.com/creator-cit…
CreatorIQ retweeted
Thought this insight from a new @CreatorIQ report was very interesting
KEYNOTE DROPPED: Jordan "the Stallion" Howlett is taking the stage at #CreatorIQConnect 2026! 👓 👀
Jordan built one of the most recognized content franchises on the internet by turning everyday stories into moments millions lean into.
Lock in your seat: hubs.li/Q047Mmb_0
🆕 #EarnedPodcast: #NowThis' Sharon Mussalli on how social-first media is evolving, from creator-driven communities to shifting audience behavior. Listen 🎧⬇️
Spotify: open.spotify.com/episode/2ao…
Apple: podcasts.apple.com/us/podcas…
YouTube: youtu.be/lhR766Lk3qA
1 day. 3 stages. Here's what's waiting for you at #CreatorIQConnect, presented in partnership with @YouTube: hubs.li/Q047Mm530
⚙️ The Engine: bold strategy, big ideas
🎨 The Craft: creativity meets real-world results
🎙️ The Studio: connection you can't get anywhere else
NEW: We unpack the conversations shaping the industry in this #CannesLions edition of #EarnedPod featuring #creatoreconomy experts @liahaberman, Antoine Hery & @shiralazar ⬇️
Spotify: open.spotify.com/episode/14i…
Apple: podcasts.apple.com/us/podcas…
YouTube: youtu.be/W8MQkCorQ2c
JUST IN: @ScalablePod is coming to #CreatorIQConnect 🎙️
@kyurieff @jasmineaenberg—two of the sharpest minds covering the business of the #creatoreconomy—will be recording live on Oct. 13 with a surprise guest 👀
More about this year's event: hubs.li/Q047Mm530
Creators are no longer just part of the marketing strategy.
From discovery & education to trust & community, creators are shaping more cx than ever before.
Karthik Suri joins @CreatorIQ's Earned podcast to discuss what's next for the #creatoreconomy.
▶️ ms.spr.ly/6010vI0E2
CreatorIQ retweeted
"The consumer can tell and the only way to be authentic is to cast creators who already have their trust."
Jennifer Cho, Chief Creative Officer at @CreatorIQ , on why breaking down silos, keeping humans in the loop, and working back from the consumer is what creator marketing is really about.
Stay tuned for more from #CannesLions2026 #CannesLions @Cannes_Lions
CreatorIQ retweeted
Replying to @dentsu_global
@dentsu_global and @CreatorIQ Partner to Bring Audience Precision to Creator Marketing
Read More: martech360.com/news/quick-by…
#activation #audienceintelligence #audiencetargeting #CreatorDiscovery #CreatorIQ #dentsu #influencermarketing #martech360
‼️ @CreatorIQ’s State of Creator Marketing report is basically saying the quiet part out loud
Creator marketing is getting more complex
AI, speed, measurement, brand safety, paid amplification, creator POV
This is not “pay someone to post” anymore
Teams that treat it like that will get cooked
Source: @CreatorIQ
creatoriq.com/white-papers/s…
CreatorIQ retweeted
The Truth About The Creator Economy | Expert Analysis With Caden Cox
🤔 "Do you know what Cherry Blossom jeans and Coach have in common?"
For Caden Cox, Influencer/Creator Marketing at @CreatorIQ , it's the secret sauce to the next decade of marketing: authentic human connection.
In this high-energy conversation, Caden, a former influencer turned business development powerhouse at CreatorIQ, breaks down why traditional advertising is "washing away" for the next generation of consumers.
From his roots on a chicken farm in Centerville, Texas, to the main stages of the @PossibleEvent , Caden brings a unique, personal perspective on how brands like Adobe and PepsiCo are winning by ditching the script and embracing creator liberty.
Discover how CreatorIQ acts as a full "operating system" for brands to manage thousands of creators, why a nano-influencer with 20,000 followers can drive more sales than a macro-celebrity, and how to maintain a human soul in the age of AI.
🎧 Listen in to the full episode to learn more about:
→ The Gen Z Takeover: 30% of Consumers by 2030
→ CreatorIQ: The Operating System for Influencer Marketing
→ Benchmarking: How to Track Your Competitors' Share of Voice
→ Micro vs. Macro: The "Cherry Blossom Jeans" Authenticity Test
→ Why Brands Must Grant Creative Liberty to Win Trust
→ AI in the Ecosystem: Why Human Connection is Still the End-All
YouTube: youtube.com/watch?v=rjFrNvHI…
Spotify: open.spotify.com/episode/0mo…
Apple: podcasts.apple.com/us/podcas…
Thanks @KirkGimenez @XizzleTV for the awesome video content 🎉
📣 We've partnered with @dentsu_global to bridge the gap between audience intelligence & creator selection.
#Dentsu clients can now match their target audience data against creator profiles in #CreatorIQ. More at: hubs.ly/Q04msknd0
Your lived experience = your biggest differentiator ⭐
Creator Fola Amudipe shares what it takes to build authentic community in today's creator economy. Listen now 🎧
Spotify: open.spotify.com/episode/34f…
Apple: podcasts.apple.com/us/podcas…
YT: youtu.be/SEybCzv2HhY
#EarnedPodcast



















