Right Side Up is a marketplace to access premium marketing freelancers—with all of the marketing chops, and none of the agency fluff.

AUS, SF, NY, LA & nationwide.
Joined March 2020
We sat down with Brie Temple, Chief Commercial Officer and Chief Matchmaker at Tawkify, to talk about the hardest part of scaling a curated marketplace: knowing when to grow and when to hold the line. Catch the full conversation with Brie: hubs.ly/Q04B27bJ0
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Your next AI project doesn't need to be your most ambitious. But it does need to meet these three criteria: It needs to be useful, repeatable, and worth the effort. ▶️ Watch the full "From AI-Curious to AI-Operational" webinar on demand: hubs.la/Q04zPgnl0
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“Humans recognize the pattern of AI and immediately disregard it.” — Michael Goodbody   As a CEO building a company in the AI era, Michael joins Growth Talks to talk about where AI helps marketing teams move faster and where it works against them.   Watch: hubs.la/Q04zkR_k0
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Our team is coming to Ad Week next week We've got four panels lined up 10/5 and 10/6. 🎤 Want to catch us on stage or book some time with us? Let us know: hubs.la/Q04yYyNy0
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In this episode of Growth Talks, Krystina Rubino sits down with Michael Goodbody, former global head of marketing and communications at Robinhood, to break down how he proved a sports sponsorship could drive real revenue.   Watch in full: hubs.la/Q04yCgfq0
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There’s a big gap between individual AI usage and building AI into how your marketing team works. In our on-demand webinar, learn how to close this gap, including five pillars of an AI-operational team: leadership, data, people, governance, and proof. hubs.la/Q04ylyHd0
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In this episode of Growth Talks, Andrew Silard, who led growth at Notion and Grove Collaborative and now advises companies like Maven Clinic and OpenRouter, separates what's actually working with AI in marketing from what's still hype. Watch in full: hubs.la/Q04y3FZd0
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In our upcoming webinar, “Building with AI: What Separates AI-Curious from AI-Operational Teams,” we’re teaching you a five-pillar loop (direction, data, people, build, and proof) that will turn your team into a well-oiled AI machine. Register → hubs.la/Q04xZWwc0
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Getting to product-market fit and scaling beyond it require different growth instincts. Fractional head of growth Andrew Silard joins Growth Talks to break down the shift from channel exploration to focused investment. Catch the full episode: hubs.la/Q04xyVNR0
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In this episode of Growth Talks, we sit down with Tatiana Birgisson, COO at Serval, on how to build a go-to-market that actually cuts through the AI noise—when every competitor is making the exact same claim. Watch in full: hubs.la/Q04wYTz80
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AI has marketing teams rebuilding their stacks on the fly. Which leads to one big question: Should you build custom tools or buy them off-the-shelf? In our next webinar, Right Side Up and Domestique break down how to make that call. Save your seat → hubs.la/Q04wkzMd0
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In this episode of Growth Talks, host Krystina Rubino sits down with Tatiana, COO at Serval, to break down her "stacked S-curve" framework for sustaining growth across the entire life of a company. 📈📈📈 Catch the full episode: hubs.la/Q04w4J220
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Meet Regina Sirko, our latest Core Value Superstar and someone who knows a thing or two about persistence. In just six months, her tenacity has already made a huge impact on how the Right Percent team works. Get to know her → hubs.la/Q04vZSmQ0
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AI isn’t here to replace your team. It’s here to be their second brain. In the latest episode of Growth Talks, Nikki Jackson, Head of Demand Generation at Gusto, joins us to talk about what AI fluency really changes—and what it doesn’t. Watch in full: hubs.la/Q04vgSCV0
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“AI-fluent” is quickly becoming one of the most common (and least clearly defined) claims in marketing hiring. That's why we put together a complete guide to help leaders vet for the real thing. Read it here: hubs.la/Q04tM7RP0
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🤖 The AI skill that really pays the bills? Learning 𝒉𝒐𝒘 to build skills. In our latest webinar, Jack Atlasov teaches you how to develop this essential ability. Watch the full session on demand: hubs.la/Q04tzSW70
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And Growth Talks is officially back! 🤖 First up: making AI feel a little less overwhelming. The solve? Create a formula for working with your LLM. Catch the full episode: hubs.la/Q04tnZLz0 #GrowthMarketing #DemandGen #AI #MarketingLeadership
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Podcast measurement is getting a long-overdue upgrade—with a caveat. Read our take on what the AMP Accords get right, and what will determine whether they actually stick. hubs.la/Q04t4tgp0
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Sounds Profitable’s Podcast Atlas explores how advertising works across four channels: audio, video, social, and newsletters. Next week, we’ll join them to unpack the findings from a marketer’s perspective.  📅 August 18   ⏱️ 10 am PT Save your seat! hubs.la/Q04s-m0m0
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