Agreed. Great ads get written before shooting and design.
Recent example: Car Care Kit
Text on screen
1. “Your car looks dusty.”
- What’s your visual that shows this simple idea?
2. “You’re embarrassed at stoplights.”
- What shot would sell this emotion?
3. “Soap and water won’t fix that.”
- How would you show the ‘wrong way’?
4. “That’s why we made the Car Care Kit.”
- Product intro: How would you frame it?
5. “Foam. Shine. Protection. Everything you need, nothing you don’t.”
- How do you show these benefits Montage?
6. “Click below. Make it look like you care.”
- What’s your closing visual + CTA?
6, 7, and 9 are my favorites. Your business isn’t stuck because of the market, it’s stuck because of you.
The faster you diagnose your personal bottleneck, the faster you’ll see progress and results.
This is great. Creative is the most important element of advertising. It’s the difference and exceptionally difficult to do well.
Pumped hearing @JasmineStar join @MindPumpAdam on the latest @mindpump pod to talk success secrets and grit. I’ve had the privilege to work with them both through @hamptonfounders and admire them for their determination in business, love for family, and passion for helping others.
open.spotify.com/episode/0uS…
These are pretty awesome. Excellent for early detection.
My best friend is a neural interventional radiologist and we were just discussing these last week.
“I hate being devils advocate for these but every time I read a CT or MRI I’m screening for ‘a thousand processes’. And to do an MRI of your whole body would take all day, so this must be some form of abbreviated testing using some AI to do predictive ‘screening’. Just be sure you’re comparing apples to apples.”