The countdown is on ⏳ In just one week, 1,800 beer and beverage leaders will fill the NBWA Product Showcase floor in Orlando. Don't miss your chance to see what's new and what's next, while making valuable connections that move your business forward. Haven't booked your spot? There's still time to join the industry's biggest week ⬇️

On the 25th anniversary of the September 11 attacks, NBWA remembers the lives lost and forever changed that day and honors the heroes who risked their lives to save others. Twenty-five years ago today, as America's beer wholesalers gathered at NBWA's Annual Convention, Coors Brewing Company CEO Pete Coors took the stage to deliver a different address than he had planned. “We live in a great country,” he told the stunned crowd. “Freedom to speak your mind, freedom to enjoy prosperity and to do the job you want. But freedom isn’t free. Sometimes, we may forget that. Maybe today is an awakening of sorts, but it sure is a tough lesson.” Pete’s words remain true today as NBWA and its members pause to remember those we lost 25 years ago.

America's beer distributors bring the world's best beers to you every day. Cheers to good times, great brews and the people who keep them moving 🍻🌎

Ahead of America’s 250th birthday, NBWA President and CEO Craig Purser highlights important tenets from the founding of our country that remain true today: beer brings people together, and balance between access and control is critical. “At its best, beer is about more than what is in the can, bottle or glass,” writes Purser. “It is about the people gathered around it, the local businesses sustained by it and the communities connected through it.” Read his post: substack.com/@beltwaybeers/n…

Reaching for a refreshing Mexican beer today? You’re in good company. 🍺🍋‍🟩 NBWA’s April Beer Purchasers’ Index shows imports outpacing other segments as distributors planned for the holiday. Enjoy responsibly — and don’t forget the lime!

There’s still time to be the hero of your big game watch party. #GameDayEssentials #EnjoyResponsibly

Two weeks ago, we wrapped a thrilling #NBWA2025 in Las Vegas. With the sold-out Trade Show and inspiring speakers like Shark Tank star @robertherjavec and former Secret Service agent @EvyPoumpouras — plus plenty of cold beer shared with friends — it was a week to remember! 📷 Relive the action in our photo album: flic.kr/s/aHBqjCxrLK