Nearly 300 beer and beverage professionals gathered to share ideas and grow as leaders at the fifth annual Making Moves following NBWA's Convention.
Through two days of programming centered on the theme "Built for the Ride Ahead," attendees explored industry trends, developed their leadership skills and gained confidence to put bold ideas into action, while strengthening connections among women across all three industry tiers.
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Kudos to ABL Past-President @BobbyGreenawalt for bringing retail perspective to the “Turning Occasions into Cases” conversation at the @NBWA Annual Convention. #beer
We are excited to announce NBWA’s 2026-2027 Board Chair: Luke Dahlheimer, President of Dahlheimer Beverage.
Luke is a third-generation distributor, community leader and former firefighter. He brings extensive industry experience, including serving three terms as chair of the Minnesota Beer Wholesalers Association.
“Let’s continue to show the country what independent beverage distributors have always done best: connect people, build communities, and deliver value every single day,” he told attendees at NBWA’s 89th Annual Convention.
Cheers to Luke and the year ahead!
“Beer connects us.” In his final remarks as NBWA Chair, Steve Beykirch reflected on beer's ability to bring people together and urged distributors to continue creating opportunities for meaningful in-person connection.
“Beer is one of the best reasons people put down the phone and actually show up. In a world that keeps finding new ways to keep people apart, let's give friends and family more reasons to connect over a beer.”
Thank you for your leadership, Steve!
Innovation, new connections and a celebration of the beer industry kicked off NBWA’s 89th Annual Convention & Product Showcase.
• The second annual BIECC Innovation Showcase delivered a fast-paced look at the future of beer distribution
• Rain didn’t dampen the energy at our Welcome Reception, sponsored by Ohanafy, where more than 1,000 beverage leaders shared beers and stories
• Distributor members heard expert insights on the biggest legal, political and industry issues of the day
We’re ready to welcome the beer and beverage industry to Orlando! It’s going to be a great week in the sunshine state 🍻🦩
At NBWA's Annual Convention next week, don't miss our newly announced panel on turning successful occasions into sustainable volume.
Leaders from across the beer industry will discuss on-premise momentum, beer's unique ability to bring people together, and how social occasions like live sports and community events can help drive category growth.
Not registered? There's still time to reserve your spot in Orlando for the industry's most important event.
The countdown is on ⏳ In just one week, 1,800 beer and beverage leaders will fill the NBWA Product Showcase floor in Orlando.
Don't miss your chance to see what's new and what's next, while making valuable connections that move your business forward.
Haven't booked your spot? There's still time to join the industry's biggest week ⬇️
Big news: NBWA's Product Showcase is 99% sold out.
On Oct. 12, NBWA's largest one-day exhibit floor in more than a decade will feature 165 vendors, including 75 companies showcasing consumable products ranging from beer and spirits to energy drinks and snack foods.
If you haven't booked your spot in Orlando, there's still time to join 1,800 beer and beverage professionals at the industry's premier gathering.
As consumer demand evolves and beverage categories continue to overlap, distributors are navigating new opportunities across beer, spirits, RTDs, NAs and beyond.
Join these distributor leaders at NBWA’s 89th Annual Convention & Product Showcase for The Great Convergence panel, where they will share how they’re approaching these shifts in their markets and what they believe is next for beer and beverage distribution.
Hear this session and more, October 11-14 in Orlando, FL. Register now at nbwa.org/convention
Prost to Oktoberfest season!
Today marks the start of one of beer’s most celebrated traditions. As Oktoberfest festivities kick off around the world, we’re raising a stein to the beer and beverage distributors who help bring seasonal favorites to communities nationwide.
This 103-year-old ramen chef's secret to a happy life? "Drinking a beer every night." Watch the video on @CNN: youtu.be/LWX1jBtMu7g?si=afsr…
For its first 150 years, America wrestled with the question of how to regulate alcohol. Section two of the 21st Amendment provided an answer: letting each state decide how and where alcohol is sold within its borders.
This Constitution Day, cheers to nearly 100 years of successful state-based regulation that balances public safety with a dynamic, competitive marketplace.
Here's to the drivers who keep America's beer and beverage distributors moving. From the first delivery of the day to the last stop on the route, their hard work, dedication and professionalism keep shelves stocked and celebrations flowing. This Truck Driver Appreciation Week, NBWA is proud to celebrate all they do.
NBWA's Annual Convention is just one month away! In 30 days, the beer and beverage industry will converge on Orlando for:
🍺 An electric Product Showcase featuring 175+ vendors sharing new beverages and technology
📊 Insights into today's distribution landscape across 19 expert-led seminars
🗣️ An all-star lineup of speakers sharing lessons on leadership, business strategy and market trends
🎢 Must-attend Innovation Showcase and Making Moves events
Don't miss the premier gathering for beer distributors and their industry partners — register today and join us in Orlando.
On the 25th anniversary of the September 11 attacks, NBWA remembers the lives lost and forever changed that day and honors the heroes who risked their lives to save others.
Twenty-five years ago today, as America's beer wholesalers gathered at NBWA's Annual Convention, Coors Brewing Company CEO Pete Coors took the stage to deliver a different address than he had planned.
“We live in a great country,” he told the stunned crowd. “Freedom to speak your mind, freedom to enjoy prosperity and to do the job you want. But freedom isn’t free. Sometimes, we may forget that. Maybe today is an awakening of sorts, but it sure is a tough lesson.”
Pete’s words remain true today as NBWA and its members pause to remember those we lost 25 years ago.
