Our mission: to measure all that’s measurable, to help reduce waste and improve outcomes. [email protected]
New York, USA
Joined October 2017
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Method Media Intelligence retweeted
From my @adexchanger article today, like Jay-Z said, “You can’t heal what you never reveal.” I talk about translucency. What is your hip hop quotable.
adexchanger.com/data-driven-…
Method Media Intelligence retweeted
BSI Advisory Board member @MarcJGoldberg asks if you’re using a compass or GPS when it comes to using data to find your way in the ad tech ecosystem:
adexchanger.com/data-driven-…
Method Media Intelligence retweeted
Yes! But please do use brand safety pre-bids AND post bid verification like Method Media Intelligence. #programmatic #brandsafety #advertisingagency #advertising instagram.com/p/CWA_RewrptG/…
Method Media Intelligence retweeted
Last morning of MeasureUp for 2021 starts shortly where we will be reviewing how trust and transparency can help to deliver more effective advertising. Joined by speakers from @doubleverify, @method_mi, @BohemiaGroup & @integralads iabaustralia.com.au/event/me…
Method Media Intelligence retweeted
New post on @TrustWebTimes about how Bots drain away a lot of a Brand's media budget. Bots emulate many behaviors that make it look like campaigns working when they arent. Here's a guest post from CEO of @method_mi on how to fight back. @MarcJGoldberg... trustwebtimes.com/how-the-bo…
Method Media Intelligence retweeted
This Ozy story is a doozy. On the one hand they blatantly lied to investors and misrepresented themselves. I will let the FBI and SEC tackle that. From the ad side, @method_mi Cameron Thorn (thanks @claireatki and @larakiara ) weighs in
lnkd.in/gAvxs3eQ
Method Media Intelligence retweeted
I am working with students working on their Master's of Science in Marketing Intelligence at University of San Francisco.
For their Consumer Behavior class (@thedurham) , they have created a survey about data privacy and cookies.
forms.gle/RB5nCGSNm4mVS5vb9
Please take it!
Method Media Intelligence retweeted
Coming up shortly, a panel discussion with Google Chrome's Sr Director of Product @bgalbs, @method_mi's CFO @ShailinDhar, and @CafeMedia_'s CSO @pbannist at
@IAB's #AudienceConnect. We'll discuss the New Rules for Digital Media. iab.com/events/iab-audience-…
Method Media Intelligence retweeted
Remember these ads? 👀
These "chumboxes" are the oldest trick in the book at this point, but they're going strong to this day. This type of inventory 𝘴𝘵𝘪𝘭𝘭 snaps up a sizable chunk of web ad spend.
But why are publishers and brands playing ball? Allow us to explain. 👇
Method Media Intelligence retweeted
The Media Rating Council is now defining OTT (over-the-top) as CTV (connected TV).
Reminder: 50% of CTV traffic in exchanges is counterfeit.
👇👇👇🔗
methodmi.com/ctv-ott-report-… (from @method_mi)
adexchanger.com/digital-tv/y…
Method Media Intelligence retweeted
Rather than publicize "who" is doing it, we wanted to inform the market on "how" it's done, so that all buyers can take steps to protect their budget integrity.
#MethodMIReport
The wait is over. Our report on CTV/OTT #adfraud is out now! It highlights what we call the “RapidFire” counterfeit technique, and a 5 person traffic operation generating $10 Million USD monthly revenue. Read it here: methodmi.com/rapidfire #adtech #MethodMIReport
Method Media Intelligence retweeted
Flaws of Prebid and How it Impacts Brand Safety ow.ly/VKwV30rPlcK @method_mi #MediaIntelligence #Advertising #contentmarketing #AI
Method Media Intelligence retweeted
Trust Web community friend @dberkowitz chat w/@MarcJGoldberg from @method_mi in recent interview. Special shout out to @geofframsey (ex-NWAyer colleague) & @eMarketer."I’m a huge fan of Geoff, but I don’t thank him enuf for launching my marketing career"
trustwebtimes.com/trust-web-…
Method Media Intelligence retweeted
An important discussion for all people in digital advertising. Would love to hear peoples thoughts and opinions. It’s complicated! No right or wrong views really.
The case against Aleksandr Zhukov, the “king of fraud,” has been a topic of spirited debate within the MMI team. The consensus? It’s complicated (a thread). bloomberg.com/news/articles/…
Method Media Intelligence retweeted
World of podcasting is both an "old" format & brand new "brand" oppty. Here is an interview by @MarcJGoldberg of @method_mi and @HighFiveRPG of @Podnews (Sounds Profitable) about everything you wanted to know about podcasts but didnt know who to ask. trustwebtimes.com/trust-web-…
Method Media Intelligence retweeted
"It is important that all of these options don't resurface the problem of privacy in another form. While the rates might go down (read premium for advanced targeting) and some things will break (or not work as well) in the end, the shift of spend to other mediums won't happen.
Our CRO @MarcJGoldberg quoted in @TheRegister
theregister.com/2021/04/17/g… " Eyeballs are still online and buyers will find them. The tactics and strategies will change, which is not a bad thing."
Method Media Intelligence retweeted
MarTech Interview with Shailin Dhar, CEO and Founder at @method_mi ow.ly/2hup30rEZ1y #MarTech #Tech #martech #marketingtechnology #technology #tech
Method Media Intelligence retweeted
Sometimes, the expression, "Necessity is the mother of invention" is literally tru. Great interview by @MarcJGoldberg of @method_mi with @LeslieLaredo of @Academy_dm... "Our most popular course today is actually Storytelling for Media Professionals..."
trustwebtimes.com/trust-web-…
Method Media Intelligence retweeted
Fauci talking the mechanics about the real time bidding protocols,
Amazing job @iab
