Boots on the ground in San Antonio! 🌵🤠 Our team is on site, exploring the venue and working through the details for #IABALM. It all starts here. See you in Texas! okt.to/7svzb2
🌵 Big conversations ahead. Limited early-bird tickets left! Join industry leaders at #IABALM for candid conversations on AI, measurement, privacy, commerce media, and creators, plus connections that can shape your year ahead: okt.to/suoMAH
IAB retweeted
Generative AI is making it easier for creators to create, which naturally makes things more complicated for marketers. Caroline Giegerich of @iab tells Beet.TV how brands can embrace AI-powered content without losing sight of what consumers actually want, including knowing when the person influencing them isn’t actually a person.
Visit Beet.TV for this video (beet.tv/2026/10/creators-are…) and much more! #IABCreatorFronts2026
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
IAB retweeted
The advertising impression has survived pop-ups, ad blockers and decades of questionable clicks. Cintia Gabilan of @iab tells Beet.TV why agentic AI may pose a trickier problem: how to measure advertising when the “consumer” browsing, comparing and buying is a machine that never actually saw the ad.
Visit Beet.TV for this video (beet.tv/2026/10/iabs-gabilan…) and much more!
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
IAB retweeted
Advertisers have no shortage of measurement tools, which is reassuring until someone asks what all the numbers actually mean. Matt Shapo of @iab tells Beet.TV Editorial Director @lgranatstein why fragmentation still makes it difficult to determine which ads worked, how they worked together and whether some customers were going to buy anyway.
Visit Beet.TV for this video (beet.tv/2026/10/better-media…) and much more! Reported by @robwilliamsNY #mediameasurement #admetrics
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
IAB retweeted
Commerce media has reached the exciting stage of industry evolution where everyone agrees it’s important and then starts arguing about what it actually is. Collin Colburn of @iab tells Beet.TV Editorial Director @lgranatstein at the IAB Podcast Upfront why competing definitions can coexist, while fragmentation remains the considerably less philosophical problem that needs fixing.
Visit Beet.TV for this video (beet.tv/2026/10/iabs-collin-…) and much more!
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
IAB retweeted
Advertising has never encountered a simple concept it couldn’t improve with several competing acronyms. Jamie Finstein of @iab tells Beet.TV Editorial Director @lgranatstein why agreeing on what CTV, streaming and digital video actually mean is becoming more important as AI prepares to automate the confusion.
Visit Beet.TV for this video (beet.tv/2026/10/ad-industry-…) and much more!
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
IAB retweeted
Creator advertising has plenty of creativity. What it apparently needs now is better plumbing. James Douglas of @iab tells Beet.TV at the IAB PlayFronts why standardizing how creator media is measured, compared and bought could help turn a $44 billion market into something considerably bigger.
Visit Beet.TV for this video (beet.tv/2026/10/creator-mark…) and much more!
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
Afternoon at #IABPlayFronts: @ZyngaAds unveiled Zynga Ads+; Super League Gaming & Gameloft for Brands explored gaming as a premium ad environment; @IGN Entertainment brought in AI and audience intent; and @Roblox & @GEEIQinsights connected gaming with premium video.
This morning at #IABPlayFronts: Admazing explored audience, engagement & attention in mobile gaming; @TheOverwolf challenged outdated ideas about “gamers”; @livadstream showed how livestreams can scale as media; and Precisify covered safe, measurable gaming campaigns.
🎮 We’re live at #IABPlayFronts! IAB’s Cintia Gabilan kicked off the event, setting the stage for a day of conversations about gaming, advertising, technology, creators, and the communities shaping the space.
The final stretch of #IABPodcastUpfront looked at what’s next for audiences and creator businesses: @iHeartMedia shared Gen Z research, C-Suite Network made the case for niche audiences, Red Seat Ventures explored creator-led growth & Sounds Profitable mapped the ecosystem.
After lunch, #IABPodcastUpfront turned to fandom, storytelling & video: @AudacyCorp explored @MatthewBerryTMR’s community, @WNYC marked 25 years of @Radiolab, @Consumable shared visual audio ad research, and Jomboy Media, YouTube, Spotify & Airwave Media looked ahead.
The morning at #IABPodcastUpfront covered a lot of ground: NPR looked ahead to its next era, @AmazonAds explored programmatic growth, @PodscribeAI shared measurement benchmarks, and @LockedOnNetwork & @bluewirepods brought sports fandom and branded content into the mix.
#IABPodcastUpfront 2026 is live! 🎧 IAB’s @Jason Adamski kicked off the day by framing podcasting’s next chapter around a simple question: are we helping the medium grow into what it’s becoming, or holding onto what it used to be?
The final #IABCreatorFronts sessions focused on trust, creator-led entertainment, and better brand-creator fit, with @washingtonpost, FOX Corporation, @TikTokBusiness, and @Agentiohq taking the stage.
This afternoon at #IABCreatorFronts, Acast explored cross-platform influence, @CyberAgent_PR looked at global anime fandom, @Twitch showcased smarter creator-brand matching, and @LowensteinLLP tackled the evolving legal landscape.
From the feed to commerce, TV, and the big screen: @Meta, @Substack, Spotter, Universal Ads, dentsu, and Precisify explored how creator influence is expanding across media, partnerships, and entertainment, this afternoon at #IABCreatorFronts
